Idea To iPhone: The Essential Guide To Creating Your First App For iPhone and iPad

Idea To iPhone- The Essential Guide To Creating Your First App For iPhone and iPadApps are big business and the media is full of stories of app millionaires. The internet has made becoming rich easier than ever, or has it? How easy is it to make an app? Or more importantly, how easy is it to sell it?

17-year-old Nick D’Aloisio hit the headlines by selling his app, Summly, to Yahoo for an estimated £18m, making him a tech superstar. But what about the rest of us who are not teenage whiz kids? I reviewed new book, Idea to iPhone to find out. Read on….

Idea to iPhone: The Essential Guide To Creating Your First App For iPhone and iPad by Carla White talks you through building an app from idea to iPhone, iPad, iPad mini or iPod Touch. Chapter 1 kicks off with your app adventure. It lists the excuses you may have not to make an app and dismantles them. I immediately liked this book when I was flicking through it for the first time. It is 294 pages of hard to find knowledge that you would not get anywhere else. Well, maybe if you trawled the internet for days, but even then I am not sure.

The graphs and pictures are great. The book is easy to understand anyway, but they add to the information getting into your brain. I learned that making an app is not as hard as you think and nor is it as expensive.

The other great information in this book is on Apple. How to grab their attention and how to work with them. Carla goes through everything you need to know about working with Apple and how iTunes can help or hurt sales. For instance, did you know that Apple take a 30% cut? They also pay you once a month after a four-week delay. There is also a step-by-step guide on becoming an Apple developer. Each chapter ends with a handy table of key points.

Chapter 2 is Shaping Ideas into Apps People Want. An essential chapter as there is no point in making apps that no one wants. This brilliant chapter lets you know how to find your audience. It also tells you how to integrate your app with Facebook and which device will be right for you.

Another thing I liked about the book is the quotes doted throughout. Perfect for inspiration.

Teaching you about finding an audience and building an app is one thing but marketing is also paramount. This book also covers that. You don’t need to hire an expensive PR company (at least not at first) you just need some hard work and imagination. There is also a checklist on building a press kit and information on how people scan iTunes. Essential for marketing your app.

It also has tips on finding a great designer, or designing yourself. And also a lot of information on finding and working with a developer. Tech tips on Xcode are also incredibly useful.

Further tips on making a profit, keeping track of money and getting the press interested make this book essential for anyone who wants to create their own app and become successful.

Idea to IPhone: The Essential Guide to Creating Your First App for the IPhone and IPad

 

Get Rich Blogging | Book Review

get-rich-bloggingI met Zoe Griffin at a fundraising event for cervical cancer which was hosted by Jo’s Trust. Zoe is very vivacious and it is hard not to notice her as she is a social butterfly. I chatted to her on the night and said I would review her book, “Get Rich Blogging”. Zoe was the Sunday Mirror’s showbiz gossip columnist. She bravely left her job to start her blog, Livelikeavip. She did this three years ago and now earns a six-figure income and gets 80,000 hits a month. An impressive achievement. But what about the book? Here is my opinion….

Part one lets you know all about blogs and what Zoe wished she knew when she started hers. The book also has great exercises to get your business brain into gear. You may think you know all about blogging and what a blog is but Zoe leaves no stone unturned.

The section on making money will be popular – obviously, otherwise why would you have bought the book- and it does have a lot of great information on Skimlinks, google adsense, link-based advertising and other ad networks. This information is valuable and took me a lot of research to find when I started Frost. I do have to say that earning money from some of these is not as easy as you think, in the three years I had Skimlinks on my blog I made £32, and only $50 per year from infolinks. It is hardly setting the world on fire, and barely covered the cost of running the site. Zoe’s book has given me lots of ideas for other revenue streams though, and I was lucky enough to become a member of Handpicked Media.

The income section is separated between direct and indirect revenue. The above is direct while the indirect is things such as speaking arrangements, public appearances, collaboration and freelance contracts.

The other great thing about the book is that it helps you find the marketplace, and therefore the readers, of your blog. It is full of exercises, tips and quotes. The end of each chapter also has a checklist. The book then talks you through design, preparing for business, getting images and building your brand.

It also has a great chapter on social media: very important in these times. Building a loyal readership and boosting your income are also covered.

Part II is a great chapter of interviews with other bloggers, sectioned into their niche area. Along with tips of each niche area.

This book is an essential resource for those who are not only starting a blog, but also those who already have one. A great book. Five stars.

You can buy Get Rich Blogging here

I will be interviewing Zoe soon so check back for that,

 

Living Gluten-Free | Book Review

livingglutenfreeGluten-Free is the new food trend. And while living gluten-free used to be extremely difficult it has gradually gotten better. The need has met the demand. Gluten-free is now widely available and common in the mainstream media. Living Gluten-free is getting easier but it still has it’s challenges. Can these book help? Let’s find out.

Living gluten-free for dummies is a comprehensive guide to eating gluten-free. It talks you through the medical benefits of eating gluten-free, has almost 100 great recipes, and give you guidance on reading food labels.

The book also has great advice on coeliac disease, tells you about tests and lets you know what misdiagnoses you should look out for. Chapter 3 even has an entire chapter on coeliac disease. I don’t have coeliac disease but it would be a great resource for those who do. In fact 10p from every sale of the book goes to Coeliac UK.

The lists of food with and without gluten is also handy. As is the chapter on making sure food is gluten-free. There is also a table on shopping on a budget. This book is a really good resource on buying, eating and cooking gluten-free food. It certainly makes a daunting task much easier and tastier. The recipes are good. There is something there for everyone and not a horrible, cardboard-tasting meal in sight. For those who miss pasta or bread, there are even recipes to make your own. There is also a good amount of dessert recipes. Yum.

If you love eating out or are away from home a lot there is also a chapter to make sure you don’t fall off the wagon. For those with kids, there is a chapter on raising children gluten-free too.

Living Gluten-Free For Dummies

Pre Cannes Festival 2013 | Social Diary

May 2nd saw the Pre Cannes Festival. The press release said, “With the very special participation of celebrity guests Carol Cleveland (Monthy Pythons), Patricia Inder (John Lennon’s & Lemmy of Motorhead’s). And Jonathan Hansler (Axed the movie, Cadbury ads), British actress and writer Catherine Balavage, Zoe Griffin author of the book “Get Rich Blogging”, Andrea Iervolino the youngest and most successful Italian producer all the way from Italy.”
Yes, yours truly was honoured to be presented for my acting work. I was quite thrown when Paola Berta told me I would be presented at the event. Lots of thanks to her and congratulations on the event. I was interviewed by Fashion TV amongst others and I had a wonderful time.
Catherine Balavage being interviewed by Fashion TV.

Catherine Balavage being interviewed by Fashion TV.

The event was held at No 5, 5 Cavendish square. It is a beautiful and classy venue. I mingled with Zoe and actor Jonathan Hansler while Fabio Tedde & Paul Wiffen played piano.
Pointing out the Frost logo. We have sponsored the event for the past two years.

Pointing out the Frost logo. We have sponsored the event for the past two years.

I bumped into the vivacious and beautiful Zoe Griffin, author of “Get Rich Blogging” and owner of excellent blog Live Like a VIP, who were kind enough to mention me in the coverage of the event.
I also had a great chat with the makers of new energy drink Think Drink, an energy drink that is natural and tastes great. We also chatted with Delights of Italy who make amazing cupcakes and entirely edible flowers. They were beautiful and delicious.
We also saw some great films from the Cannes Short Corner Official Selections.
SOMEBODY TO LOVE by Braine Hownd FilmsCAVIAR 2 by Beluga Films

COLONEL BADD by Tiger Dreams

UNSPOKEN by Oakman Films

KIR ROYALE by Beluga Films

edibleofflowers frostmagazine

There were also great talks from marketing specialist Kathy Ennis, LA producer and entrepreneur CHRISTIE HSIAO of SERENITY  MEDIA GROUP, British actress and theatre producer VICKY MCKELLER, Gentiane Piovanacci, editor of MAMARAZZI news magazine, popular french artist LADYKAT and from Spain, Mac Chakaveh, president of the MARBELLA FILM FESTIVAL.

 

Keep an eye out for more photos from the event.

Business Continuity For Dummies | Book Review

Business ContinuityI must confess that when I first saw the title of this book I was unsure what ‘business continuity’ actually meant. Was it to make sure that your business has the same branding through every part of the business? No, it is more obvious: it is to ensure the continuation of your business. Makes sense. The book tells you all about business continuity and helps you understand it.

Wiley, the publisher who published the For Dummies imprint, say: “Business continuity is all about having plans in place to enable your business to cope if disaster strikes in the form of fire, flood, terrorist attack, or simply if a key supplier lets you down.”

This book has five authors, which I think is a good thing, as they all have obviously written about their knowledge in their areas. Building a business is hard and it is a sad fact that most businesses fail. Prior research and the information in this book can help that. I found the chapter on achieving rapid results and quick wins particularly good. It even gave me some ideas for Frost.

Another thing I really like about the book is how easy it is to read (something that all of the For Dummies books have in common). The tables and checklists make me much more productive than a densely written book. After reading the book cover to cover I would highly recommend it for business owners. It just has so much information on recognising and avoiding risk. Each chapter has excellent information on keeping your business baby alive. It sets out an entire business continuity plan for you. An impressive and informative book. Don’t get a consultant, save your money and buy the book instead.

Business Continuity For Dummies

Pop Up Business For Dummies | Book Review

thPop up businesses are big news. Their popularity has really grown in the past few years. I have been to some amazing pop up art shows and food launches. They are the new trendy thing and can be a great foundation for future business success. And with property prices rising rapidly it can seem like a financial black hole to tie yourself into a long lease.

You can start a pop up business for a number of reasons. To test a company out or just to see if the business world is really for you. Pop Up Business For Dummies lets you know exactly what a pop up is, how to find out if a pop up is right for you and where you can get help to start your pop up business. The contacts it has in it are worth the price alone.

This book makes you think with your head and not just get excited by an idea. You can write a business plan and research your market. It has handy tables and great tips in checklist form.

One of the best things about the book is that it gives you information on things you would not have thought about otherwise. Whilst reading it I had quite a few ‘ah’ moments. It also covers marketing, something that is always useful, and designing. If you do not want to do the designing yourself it has good advice on working with a designer. Of course the book also covers social media. It even has it’s own chapter.

It’s advice on writing a press release I found invaluable and it even gives an example. I read a lot of press releases and I know that writing a good one can make all the difference.

I think this book is a must for people starting a pop up business. From it’s checklists to it’s well researched business facts and detailed plans it is a handy guide. Dan Thompson really knows his stuff.

Pop Up Business For Dummies

 

 

Get Your Sh!t Together Book Review

thegritdoctorLet’s be honest. We all have areas of our life that are just not together. Life is tough and time is short. Add in human nature such as laziness and anxiety, common things most people have to some degree, and then it is clear why many people are not achieving their destiny.  Enter this book from the author of Run Fat Bitch Run, Ruth Field AKA The Grit Doctor. She calls it your prescription for life.

There are grit commandments. Do’s and don’ts, great quotes and advice on just how to locate your inner bitch and use her to your advantage.

The book is a bit sweary and that might bother some people. If so, just overlook it. This is a great motivating book. It takes big things and makes them smaller. The idea of cleaning a shelf in your house one at a time and then using the analogy for every part of your life is effective. We all have things that we want to do but make excuses instead of achieving it. This book kicks you into shape. It makes you put your thinking into shape.

The Grit Doctor wants you to throw out to do lists and instead do The GYST Facilitator. Which is not just to do lists but breakdowns of where you want to go to and how to get there. You then take things step by step.

In fact it starts by making sure that you have the basics of life together: Home, job and family. You master these basics through actions. The book is about action and overcoming fears. If you ever wanted a friend in your life who was harsh but fair then buy this book. It is a great prescription to sort out your life. It is smart and witty and brutal. Just what you need in your life. It is a new type of self help, not the kind where you just read something vaguely motivating and forget about it, but the kind that actually makes you want to connect with your inner bitch and become the best version of yourself. Courtney Love has this great quote, “I found my inner bitch and I ran with her”. This book will help you do the same.

THE GRIT DOCTOR TAUGHT YOU HOW TO RUN

NOW SHE’S GOING TO TEACH YOU HOW TO RUN YOUR LIFE

 

Has becoming a capable, poised grown-up turned out to be more complicated than you imagined? If you answered ‘yes’ to any of these questions, and if you’re tired of the crappy stuff in life grinding you down, then it’s time to stop whining and GET YOUR SH!T TOGETHER. With this funny, frank and tough-talking guide, Ruth Fields’s alter ego, The Grit Doctor will help you:

 

  • Tackle daunting problems like a fearless superwoman
  • Figure out what you want from life and find the courage to GO FOR IT
  • Learn how to get more sh!t done in less time
  • Stop feeling bad about your less-than-perfect-life (because perfection’s overrated anyway)

 

 

The Grit Doctor does for self-help what she did for running: RIPS UP THE RULE BOOK.

 

Ruth Field is the author of RUN FAT B!TCH RUN and THE RUN FAT B!TCH RUN MARATHON PLAN. She is a former criminal barrister and lives in North London with her husband and twin sons. She blogs regularly at www.gritdoctor.wordpress.com and you can also find her on Twitter (@gritdoctor) and Facebook at  www.facebook.com/thegritdoctor.

 

Available from Amazon UK and WH Smith.

 

 

Frost Magazine’s Diet Books Special

bellyfatdietWant to get the weight off or even just get healthy? Well Frost Magazine has the answer. A diet book special. Read on….

Living Paleo For Dummies, by Melissa Joulwan and Dr. Kellyann Petrucci.

Some people might not know what living Paleo means but basically it is the caveman diet. It is big on meat but nothing that our ancestors would not have eaten. Which means no sweets, diary, legumes, grains, gluten, sugar, potatoes, processed food and to go easy on the alcohol. While a vegetarian could do the Paleo diet, I reckon it wouldn’t be easy. Although the book does give you information on how to do so. The Paleo diet is mostly meat, fish, fowl, eggs and vegetables.

The first chapter tells you all about Paleo. It is a lifestyle, not just a diet. It tells you the science behind Paleo and why you should adopt the Paleo way. It is very interesting and they certainly do present their case. We do eat a lot of things our ancestors would never have heard of.

The book has a 30 day reset program. The authors bill this as the ultimate health plan. One that will not only help you lose weight, but will also make you healthier and stop you getting ill and aging badly. It informs you on what will be happening to your body during the reset program and how to cope. The book lets you know how to stock your kitchen. It certainly covers everything and makes living a Paleo lifestyle easy as long as you have the willpower.

The book also covers sleep, supplements and sunshine. It even tells you about your home and what toxins you should avoid.

Of course the book also has over 40 recipes and step-by-step exercises. Potential pitfalls are covered too. This is a very good informative book. Worth a read if you want to know more about the Paleo diet.

The Paleo movement is one of today’s hottest diet and healthy-eating approaches. The paleo diet is about using natural foods to achieve great health and a perfect physique. Published in January 2013, Living Paleo For Dummies gives readers a fun and practical guide for adopting paleo diet principles into their daily lives. Offering more than 40 recipes for all meals of the day, and providing tips for getting around common roadblocks such as eating out, this essential guide to adopting a primal diet also provides the latest, cutting edge research from genetics, biochemistry, and anthropology to help readers look, feel, and perform their best.

 

Acid Alkaline Diet For Dummies, by Julie Wilkinson

The whole acid/alkaline thing is something I have always been interested in. Occasionally I would get indigestion or acid reflux and I knew this meant I was not eating properly. In fact acid reflux is widely known to cause esophageal cancer so the need to get my body more alkaline was strong.

Like all of the diet books, the diet is written about in detail. What it entails, what it can do for you, the information on acids and alkaline and handy information boxes on a variety of things from the top ten reasons to pay attention to your diet to how long the digestion process takes.

Any diet can seem scary and too difficult but the acid/alkaline diet makes things easier by letting you follow an 80/20 rule. This means your food should be 80 per cent alkaline and 20 per cent acid-forming. And unlike the Paleo diet, the acid/alkaline diet tells you to limit the meat you eat, and to stay clear of red meat.

For inspiration the book also goes through the different systems in the body (digestive, muscular) and tells you what happens to each with an acid-forming diet. To be honest it really does make you think. The human body was never supposed to be acidic. The food we eat makes it so.

This book will be great for the results-driven. The author tells you how to check your PH balance and monitor your progress. You can even test the water in your area. The tests in this book are excellent. It tells you how to test your pulse, your body fat, your calorie needs: the list goes on.

It takes you through your food cupboards and tells you what to buy. Of course it also has a lot of delicious recipes and an exercise program. It has a section on overcoming PH obstacles and helps you eat well when out and about. All of the books do this but to be honest if you are going to the expense of eating out I think you should take a day off from your diet and eat whatever you want.

I loved this book. I have recommended it to my friends and family. I will do the same to you.

The acid alkaline diet is designed to restore the pH balance in our bodies. To keep healthy, the body needs balanced quantities of alkaline and acid substances, and a simple change in our diets to achieve this important acid-alkaline balance can result in a vast improvement in our overall health. Acid Alkaline Diet for Dummies will show readers how to restore the necessary pH balance and live a healthier life, covering areas including: Symptoms of a high acid diet; Foods to avoid; Foods that have a high alkaline quality;  and how to lose weight, prevent illness and increase energy. It also contains a month’s worth of grocery lists for items to have on hand and over 40 healthy recipes to help balance pH, making it easier to follow the acid alkaline diet

 

Belly Fat Diet For Dummies, by Erin Palinski-Wade

The main complaint with most of my friends is belly fat. Even if you are slim you can still get that little bit of fat that just won’t go away. So I was quite excited to review the belly fat diet book.

The book starts of with telling you about belly fat, what it is and what it can do to your health. It has tests and information to identify your body type to start you off. The great thing about this diet is that it tells you what to eat to lose the belly fat. Okay it also has a list of things you shouldn’t eat but the good list has enough delicious stuff to keep you going. Not only that but it also has the portion sizes which I find especially handy.

This book is great. It it has three different plans, which are different for men and women. The turbocharged plans are from level 1 to level 3. The step-by-step exercises are well laid out and there is also over 40 recipes. To help you along after you get started it also tells you how to overcome potential pitfalls and has a belly fat maintenance plan.

All in all an excellent book. For anyone who wants to get rid of their belly fat I would highly recommend it.

Including a proven 7-day quick-start programme, a no-gym fitness plan and a month’s worth of shopping lists and recipes, this recently published title gives readers the information they need to help them lose unwanted weight around the middle.

So which book is best? It is too hard to say as each diet would be best for different people. Each book is great and really gets to the nitty gritty of each diet. I would say you should look at your individual needs. For those with belly fat, the Belly Fat Diet would obviously benefit, if you want to go back to a more natural way of living and eat meat, the Paleo diet would suit you. If your PH balance is out of whack the Acid Alkaline diet will get you back on track. Of course you could try all of the diets and at Frost that is what we will be doing.

Are you on a diet? Let us know what diet you are doing and the results you are getting. We could write about you in a future article.