Category Archives: Business & Careers

Crowdsourcing For Dummies

Posted on by

crowdsourcingfordummiesIf you are a relatively social and have a social media account, or even an email address you will probably know what crowdsourcing is. Not only has it now become popular, but it also has helped business and films. No longer are people with a great idea a slave to a bank or a PR company. What better way to find out how to improve your business than from people who want you to succeed, an audience and customer base who are already built in? What is not to like? Well, there are negatives I am sure but let’s find out more about Crowdsourcing For Dummies. Could this book help?

Crowdsourcing For Dummies by David Alan Grier has a wealth of information. Did you know that Netflix uses crowdsourcing to improve its ability to predict customers movie ratings and L’Oreal used it to create a television advert for a fraction of the usual cost? It really is all about the crowd now. You can use them to build your brand up, marketing, solving problems and to boost your profits.

One of my favourite things about this book is that is goes through all of the different variations of crowdsourcing, including crowdcontests, crowdfunding (very popular), macrotasking, microtasking and self organised crowds. The opportunities out there are vast with the right knowledge.

From the basics to joining the crowdforce and raising money with crowdfunding; I can’t think of anything that is not covered in this well researched book. Part 3 is all about building your skills and I really like the chapter on crowdsourcing with social media. At the very end is the part of tens, and I really liked the Ten Success Stories and  Crowdsourcing blunders to avoid.

This is a very good book. I would definitely buy it if you are even slightly interested in crowdsourcing.

 

The Promise: Never Have Another Negative Thought Again

Posted on by

neverhaveanothernegativethoughtThe Promise: Never Have Another Negative Thought Again comes with high praise indeed.

‘If a book could change the world and the lives of everyone in it, this is surely such a book.’ Mark Nesbitt, director of Urbanark Group

‘Occasionally there’s someone saying something that makes you stop and listen. Graham W Price is one of these. His teaching is truly powerful.’ London Magazine

‘The most useful and effective training I’ve come across in 25 years.’ Michael Queen, CEO of 3i, a FTSE 100 company

‘I cannot recommend it enough. Nothing phases me anymore.’ Simone Plaut, manager, MS Society

Wow. Popular indeed. The blurb reads:

What would it be like to eliminate negative thoughts from your life? To remove regret, worry and dissatisfaction and never feel stressed again? To take on whatever life throws at you with confidence and an unwavering resilience? To achieve whatever you want to achieve and enjoy great relationships. With The Promise, you can – that’s a promise.

Based on an extraordinary truth that few are aware of, you’ll develop powerful new ways of looking at life and discover how to:

Replace negative thoughts with positive action.
Banish stress, regret, disappointment and worry from your life.
Calmly manage any challenging situation, no matter how big or small.

The Promise is a book that changes your thinking. Positive acceptance, or pacceptance as the author Graham W Price calls it, is the first step. Instead of getting upset about things you cannot fix you accept it instead. It has exercises and an action summary of each chapter, and all of the previous ones too.

Banning worry, accepting fear but getting on with it and less wishing, more action might seem like basic things we know why should not but might not get round to doing. But the book is not just self help and useful advice, it works on your way of thinking so you can reach your full potential. I like the book and found it very helpful. The summary and examples at the end were great, as were the exercises.

A great book if you are lagging behind and want to up your game.

Famous People Who Didn’t Go To University

Posted on by

Zac GoldsmithI have a confession to make. I find the whole snobbish going to university thing stupid. If you want to actually study something or be a doctor, then obviously go and reach your potential, but one of the things I find most stupid about social pressure is that everyone should go to university. At least if they want to be middle class.

Tuition fees are now appallingly expensive, and the most annoying thing I found about the recent BBC class calculator is that they still put going to university and owning a home as an indicator of class. Even though people buying homes they could not afford was one of the factors in the recession, and a recent study said that most students would never be able to pay of the debts they had incurred.

I recently saw an interesting meme on Facebook. It said, “Modern education: creating people who are smart enough to accurately repeat what they are told and follow orders.”

You don’t have to agree with me. I know it is a controversial thing to think. However, have a look at just a few of the famous people who did not go to university.

Apple founder Steve Jobs dropped out of Reed College.

TV host and comedian Ellen DeGeneres dropped out of the University of New Orleans after one semester.

The creator of Tumblr David Karp never even graduated from high school.

Walt Disney left school at 16 to join the Army. He couldn’t get in because of his age so he joined the Red Cross and left for Europe.

Bill Gates dropped out of Harvard but later got an honorary degree.

Paul Thomas Anderson dropped out of NYU film school.

Zac Goldsmith MP for Richmond Park and North Kingston did not go to university, instead deciding to travel the world. He told the Financial Times: “I think university is hugely overrated for most people,” he says, insisting that a wide range of good apprenticeships is more useful than three years of light work and heavy drinking. “I would not encourage my children to go to university.”

Mark Zuckerberg dropped out of Harvard to work full time on Facebook.

Yoko Ono dropped out of Sarah Lawrence College

Woody Allen was thrown out of New York University after one semester and later dropped out of the City College of New York.

James Cameron studied physics at Fullerton College. He dropped out to become a truck driver.

Thomas Edison left school to work on the railroad at the age of 12.

F. Scott Fitzgerald dropped out of Princeton.

Coco Chanel dropped out of school to become a cabaret singer when she was 18.

Whole Foods founder John Mackey dropped out of the University of Texas.

Pablo Picasso dropped out of the Royal Academy of Fine Arts.

The founder of WordPress Matt Mullenweg dropped out of the University of Houston in 2004.

What do you think? Is going to university important?

Enterprise in Action: A Guide To Entrepreneurship

Posted on by

Enterprise in Action: A Guide To EntrepreneurshipEnterprise in Action: A Guide to Entrepreneurship by Peter Lawrence is a business book with a difference. Far from being a straight business book it also has exercises, questions and case studies. Along with a summary at the end and some great ideas and anecdotes. The book works your brain by quizzing you about the case studies and giving you an exercise.

The chapter titled Niche Markets and Entry Barriers was especially interesting and insightful. Each chapter also has a message at the end and this chapters message is: NICHE AND ENTRY BARRIER ARE VALUABLE AND USEFUL CONCEPTS. BUT THEY NEED A BIT MORE CONTEXTING AND UNDERSTANDING.

 

This is what they say, “An authoritative guide to understanding and mastering the core issues and competencies involved in entrepreneurial success. Where do entrepreneurial opportunities arise? How do successful entrepreneurs exploit trends? What is the role of innovation in entrepreneurship? How do companies get started and become self-sustaining? Based on studies of 80 companies, including 30 Sunday Times Fast Track Companies, and 20 highly successful US entrepreneurial firms, this book answers these and many other key questions about entrepreneurship. This authoritative guide to the world of entrepreneurship offers valuable lessons for MBA students and established entrepreneurs alike.

  • Shows practitioners how success is influenced by factors such as industry dynamics, entry barriers, reconfiguration, and core competencies

  • Delivers practical coverage of an array of key issues, including how to exploit trends, how to foster innovation, how to get additional funding for expansion, and much more

  • Provides expert guidance on how to successfully address each of the factors or core competencies covered

  • An excellent supplement to standard graduate texts on the subject, it breathes new life into standard curriculum topics by presenting them within the context of real-world success stories”

Peter Lawrence has a brilliant mind and I am glad he has put his ideas on paper. He has written a book which is thoroughly enjoyable and has a way of getting the point across in a clear, concise way. His way of using stories of real people and businesses makes building a business seem achievable.This guide book should herd the new wave of entrepreneurs in the right direction. It is a readable book which is not stuffy at all. It thoroughly covers entrepreneurship in an engaging way. Learning about entrepreneurship was never so enjoyable and easy. An incredibly good book. I learned a lot.

 

Idea To iPhone: The Essential Guide To Creating Your First App For iPhone and iPad

Posted on by

Idea To iPhone- The Essential Guide To Creating Your First App For iPhone and iPadApps are big business and the media is full of stories of app millionaires. The internet has made becoming rich easier than ever, or has it? How easy is it to make an app? Or more importantly, how easy is it to sell it?

17-year-old Nick D’Aloisio hit the headlines by selling his app, Summly, to Yahoo for an estimated £18m, making him a tech superstar. But what about the rest of us who are not teenage whiz kids? I reviewed new book, Idea to iPhone to find out. Read on….

Idea to iPhone: The Essential Guide To Creating Your First App For iPhone and iPad by Carla White talks you through building an app from idea to iPhone, iPad, iPad mini or iPod Touch. Chapter 1 kicks off with your app adventure. It lists the excuses you may have not to make an app and dismantles them. I immediately liked this book when I was flicking through it for the first time. It is 294 pages of hard to find knowledge that you would not get anywhere else. Well, maybe if you trawled the internet for days, but even then I am not sure.

The graphs and pictures are great. The book is easy to understand anyway, but they add to the information getting into your brain. I learned that making an app is not as hard as you think and nor is it as expensive.

The other great information in this book is on Apple. How to grab their attention and how to work with them. Carla goes through everything you need to know about working with Apple and how iTunes can help or hurt sales. For instance, did you know that Apple take a 30% cut? They also pay you once a month after a four-week delay. There is also a step-by-step guide on becoming an Apple developer. Each chapter ends with a handy table of key points.

Chapter 2 is Shaping Ideas into Apps People Want. An essential chapter as there is no point in making apps that no one wants. This brilliant chapter lets you know how to find your audience. It also tells you how to integrate your app with Facebook and which device will be right for you.

Another thing I liked about the book is the quotes doted throughout. Perfect for inspiration.

Teaching you about finding an audience and building an app is one thing but marketing is also paramount. This book also covers that. You don’t need to hire an expensive PR company (at least not at first) you just need some hard work and imagination. There is also a checklist on building a press kit and information on how people scan iTunes. Essential for marketing your app.

It also has tips on finding a great designer, or designing yourself. And also a lot of information on finding and working with a developer. Tech tips on Xcode are also incredibly useful.

Further tips on making a profit, keeping track of money and getting the press interested make this book essential for anyone who wants to create their own app and become successful.

Idea to IPhone: The Essential Guide to Creating Your First App for the IPhone and IPad

 

Get Rich Blogging | Book Review

Posted on by

get-rich-bloggingI met Zoe Griffin at a fundraising event for cervical cancer which was hosted by Jo’s Trust. Zoe is very vivacious and it is hard not to notice her as she is a social butterfly. I chatted to her on the night and said I would review her book, “Get Rich Blogging”. Zoe was the Sunday Mirror’s showbiz gossip columnist. She bravely left her job to start her blog, Livelikeavip. She did this three years ago and now earns a six-figure income and gets 80,000 hits a month. An impressive achievement. But what about the book? Here is my opinion….

Part one lets you know all about blogs and what Zoe wished she knew when she started hers. The book also has great exercises to get your business brain into gear. You may think you know all about blogging and what a blog is but Zoe leaves no stone unturned.

The section on making money will be popular – obviously, otherwise why would you have bought the book- and it does have a lot of great information on Skimlinks, google adsense, link-based advertising and other ad networks. This information is valuable and took me a lot of research to find when I started Frost. I do have to say that earning money from some of these is not as easy as you think, in the three years I had Skimlinks on my blog I made £32, and only $50 per year from infolinks. It is hardly setting the world on fire, and barely covered the cost of running the site. Zoe’s book has given me lots of ideas for other revenue streams though, and I was lucky enough to become a member of Handpicked Media.

The income section is separated between direct and indirect revenue. The above is direct while the indirect is things such as speaking arrangements, public appearances, collaboration and freelance contracts.

The other great thing about the book is that it helps you find the marketplace, and therefore the readers, of your blog. It is full of exercises, tips and quotes. The end of each chapter also has a checklist. The book then talks you through design, preparing for business, getting images and building your brand.

It also has a great chapter on social media: very important in these times. Building a loyal readership and boosting your income are also covered.

Part II is a great chapter of interviews with other bloggers, sectioned into their niche area. Along with tips of each niche area.

This book is an essential resource for those who are not only starting a blog, but also those who already have one. A great book. Five stars.

You can buy Get Rich Blogging here

I will be interviewing Zoe soon so check back for that,

 

Business Continuity For Dummies | Book Review

Posted on by

Business ContinuityI must confess that when I first saw the title of this book I was unsure what ‘business continuity’ actually meant. Was it to make sure that your business has the same branding through every part of the business? No, it is more obvious: it is to ensure the continuation of your business. Makes sense. The book tells you all about business continuity and helps you understand it.

Wiley, the publisher who published the For Dummies imprint, say: “Business continuity is all about having plans in place to enable your business to cope if disaster strikes in the form of fire, flood, terrorist attack, or simply if a key supplier lets you down.”

This book has five authors, which I think is a good thing, as they all have obviously written about their knowledge in their areas. Building a business is hard and it is a sad fact that most businesses fail. Prior research and the information in this book can help that. I found the chapter on achieving rapid results and quick wins particularly good. It even gave me some ideas for Frost.

Another thing I really like about the book is how easy it is to read (something that all of the For Dummies books have in common). The tables and checklists make me much more productive than a densely written book. After reading the book cover to cover I would highly recommend it for business owners. It just has so much information on recognising and avoiding risk. Each chapter has excellent information on keeping your business baby alive. It sets out an entire business continuity plan for you. An impressive and informative book. Don’t get a consultant, save your money and buy the book instead.

Business Continuity For Dummies

Pop Up Business For Dummies | Book Review

Posted on by

thPop up businesses are big news. Their popularity has really grown in the past few years. I have been to some amazing pop up art shows and food launches. They are the new trendy thing and can be a great foundation for future business success. And with property prices rising rapidly it can seem like a financial black hole to tie yourself into a long lease.

You can start a pop up business for a number of reasons. To test a company out or just to see if the business world is really for you. Pop Up Business For Dummies lets you know exactly what a pop up is, how to find out if a pop up is right for you and where you can get help to start your pop up business. The contacts it has in it are worth the price alone.

This book makes you think with your head and not just get excited by an idea. You can write a business plan and research your market. It has handy tables and great tips in checklist form.

One of the best things about the book is that it gives you information on things you would not have thought about otherwise. Whilst reading it I had quite a few ‘ah’ moments. It also covers marketing, something that is always useful, and designing. If you do not want to do the designing yourself it has good advice on working with a designer. Of course the book also covers social media. It even has it’s own chapter.

It’s advice on writing a press release I found invaluable and it even gives an example. I read a lot of press releases and I know that writing a good one can make all the difference.

I think this book is a must for people starting a pop up business. From it’s checklists to it’s well researched business facts and detailed plans it is a handy guide. Dan Thompson really knows his stuff.

Pop Up Business For Dummies