Category Archives: Life & Style

Playstation 4 – Finally Announced

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So it’s finally going to be here – On Wednesday night at 23.15 GMT Sony officially announced the Playstation 4 which will be available “holiday season 2013”.

In a live online broadcast viewed by over 16 million Sony Computer Entertainment president and group CEO Andrew House took to the stage at the Hammerstein Ballroom at Manhattan Center Studios in New York to reveal the name of Sony’s next-generation console.

The exec said Sony’s “most powerful platform ever” will allow “worlds to come alive with greater fidelity and intensity than ever before”.

House also noted that “ease of access regardless of location or device has been a priority” in the system’s development”.

“Our vision for the future is consumer centric and developer inspired,” he added, stressing that Sony is keen to enable developers to utilise “new business models that enable more flexibility including episodic and free-to-play”.

Lead PS4 system architect Mark Cerny was up on stage next. “We wanted to make sure nothing would come between the player, the platform and play,” he said. “Our main goal was to architect the system so as to support a breadth of experiences.”

Boasting 8GB of unified system memory, PS4 houses a “highly enhanced” PC GPU “containing a unified array of 18 compute units, which collectively generate 1.84 Teraflops of processing power that can freely be applied to graphics, simulation tasks, or some mixture of the two”.

It is also “centred around a powerful custom chip that contains eight x86-64 cores and a state of the art graphics processor”.

Cerny then showed off the new Dual Shock 4 which will include many new features such as enhanced rumble, a touchpad, a headphone jack and a new Share button, which will allow players to record gameplay or screenshots and share them instantly. “Our goal is to make the sharing of video on PS4 as popular as the sharing of screenshots is today,” he said. PS4 will also support cross-game chat.

Then came the games. Games of note included Killzone: Shadow Fall was first; a First Person shooter which showed the main character in an epic shoot out in what seemed to be a shopping mall only to leap on to a wire being dragged along by a helicopter matrix style shooting out both adversaries on the ground and in the copter only to land on a building where the action cut and the share button was used.

This was followed Sucker Punch’s Infamous: Second Son. The demo showed a heavily-militarised city where citizens are closely monitored. However, people have started developing superpowers and revolting against big brother. There was no sign of series protagonist Cole.

Street Fighter producer Yoshinori Ono appeared on stage to demo Capcom’s new engine, Panta Rhei, which is being used to develop a new IP for the PS4 called Deep Down. There was raw response though when he said he was not there to talk about the next Street-Fighter game or the eagerly awaited Tekken vs Streetfigher – Missed opportunity I thought!

Unfortunately in the whole event the actual machine was not shown which lead to speculation that there would not be a physical machine at all as the majority of the software would be accessible via cloud gaming platform Gaikai. However since the launch this has been dismissed as the console’s actual specs have been announced.

This is really exciting news I think, if games players are truly honest games have been getting stale – although there have been original ideas and the PS3 has had a terrific run, it simply needs more power open to developers. You can always tell after a while because games tend to look the same across the genre.

Every life cycle of the Playstation has brought something new – for the PS1 it was games on CDs – its amazing to think now that a measly 700mb could power a game but it was the case back then and Ridge Racer was one such favourite. With PS2 it was games on DVDs. It is arguable now that the PS2 brought DVD media into the family home. Then we had the PS3 and with it not only did Blue Ray Dual layer Discs enter the home but HD TVs and gaming. They didn’t just arrive but was there to stay because now with the right TV you could watch HD Films and play the games without forking out on the expensive players. It doing so it beat the Microsoft brand in establishing itself as the High Definition disc brand of choice. Lets not also forget about 3D gaming that really the PS3 became a reason to don the specs outside of the frankly rubbish channels and over-expensive Blue-Ray players and 3D movies available.

I for one am really excited about what is yet to come. The price of the new console has been placed £400 (cheaper than the PS3 at launch but more expensive than the PS2 was). Even without a physical machine to view, it is already on pre-order from most stockists. Have a look at the trailers and view for yourself. I think the leap in technology is not as shocking as the transition from PS1 to PS2 but if you look closely the devil is in the detail. Not only that but as every gamer knows, it takes time for the best games to surface and it is still very early days yet.

Enjoy!

 

Drive Club

Watch Dogs

Anti-Social Media

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New research from youth charity reveals youngsters are facing rising abuse online – but also that more and more are becoming trolls themselves


  • A third of young people (aged 14-18) have been trolled online in the last six months, with over a quarter (27%) of young people facing ‘regular’ attacks


  • A third of youngsters (29%) are shattered by these attacks and are ‘losing confidence’, with the majority of these messages about the victim’s appearance (40%) or religion and race (16%)


  • But almost half(47%) of victims keep the attacks secret as they don’t feel they can tell anyone


  • However, one in ten youngsters admit to being trolls themselves, with nearly a quarter (23%) admitting they find it funny, and almost a third (29%) doing it because their friends are too


  • A quarter (25%) want to learn about how to use social media correctly, with 38 per cent wanting to learn about it from the social channels themselves


  • The new Lolz not Trolls campaign is the latest Do Something UK action from youth volunteering charity vInspired. The Lolz not Trolls campaign gives young people the opportunity to make a positive pledge not to troll, as well as to share information on appropriate online behaviour with their peers by following a set of ‘netiquette’ guidelines, with the aim of making social media channels a happier, safer place


  • Celebrities supporting Lolz not Trolls include reality TV star Lauren Goodger, Hollyoaks actress Jazmine Franks, TV presenter Caroline Flack and singer Delilah


YOUNG people are battling a tide of vicious internet troll attacks, with almost a third (32%) falling victim to cruel online comments in the last six months, a shocking new survey from youth volunteer charity vInspired, as part of its Do Something UK initiative, reveals.

Worryingly, more than two thirds (67%) of 14 to 18 year olds received the vile messages from someone they know – shattering the myth that troll attacks are only perpetrated by strangers.

A quarter (26%) of the 2,000 youngsters polled said they face regular attacks and have been trolled ‘many times’ during the last six months.

But the research also revealed that a huge one in ten young people (9%) actually admit to being trolls themselves by sending negative or abusive messages to someone they know, while eight per cent admit to targeting a celebrity online in this way.

Worryingly, there is evidence of a ‘digital disconnect’ about trolling, with one in five (18%) thinking messages sent in cyberspace are less damaging than insults hurled face to face – and with 16 per cent claiming they didn’t think the messages would hurt the recipient and nearly half (49%) believing it’s ok to say things online that you wouldn’t to someone’s face.

However the majority of youngsters (60%) agree sending trolling messages is wrong. In fact, almost a fifth (17%) are adamant trolling is worse than bullying in person.

And over a quarter (28%) think that trolls send messages online due to the anonymity of their actions, with 30 per cent believing trolls are too scared to do it in person.

Shockingly, nearly a quarter (23%) did so as they thought it was funny, with nearly a third (29%) trolling because their friends were doing it too and almost a fifth (18%) because they thought the person ‘deserved’ it.

The comprehensive study shows that Facebook is the most common place for victims to be trolled, with 45 per cent of those who have experienced it having had abusive messages posted on their own walls, while 28 per cent are the subject of slurs posted on someone else’s.

Of those who are trolled, one in five (23%) receive the abusive messages on Twitter, a further one in 14 (7%) are attacked on YouTube and one in 20 (6%) are abused on their own or on another person’s blog.

While the majority of messages (40%) denigrated a victim’s personal appearance such as their weight, 16 per cent focused on the victim’s religion and race. One in ten (8%) were even aimed at getting (boyfriends or girlfriends) friends to break up with the victim.

Almost a quarter (22%) rubbished pictures posted by the victim while one in 20 (5%) posted snaps the victim did not want to share. And in a sinister twist, one in 40 (3%) admit they have been blackmailed by a troll over intimate pictures.

The effect of the electronic messages is devastating, with almost a third (29%) of youngsters receiving them confiding they had ‘lost confidence’ after the attacks.

One in five (19%) felt they could ‘no longer trust those around me’ while 12 per cent admitted that they felt alone.

SO, in order to combat this rising tide of trolling, vInspired has launched a new campaign ‘Lolz not Trolls’, aimed at educating young people on the effects of their attacks and help them to learn how to behave correctly online.

Social media expert Professor Mark Griffiths, who is working with vInspired on the Lolz Not Trolls campaign, said the phenomenon is growing as more youngsters grow up in the digital world.

He defines trolling as: “An act of intentionally provoking and/or antagonising users by posting inflammatory messages in an online environment with the aim of provoking an emotional response from who the message has been sent to.”

But despite the wave of troll attacks engulfing the internet, young people feel there is very little help or guidance for how to tackle trolling.

Half (50%) of those questioned don’t know where to go for more information on trolling, with 38 per cent wanting to learn more about the issue from social network channel themselves, such as Facebook and Twitter.

A quarter (25%) are desperate for a comprehensive guide on how to use social media correctly, with 24 per cent asking for information on how to support victims of trolling and 26 per cent wanting to know where to go for support if they are being trolled.

The Wanted, Pop band


“Through the years we have met a lot of fans, ranging from all ages around the world. It would be horrible to think that these young people are becoming the victims of trolling, or are even trolling themselves. We’d like to encourage people to sign up to the Do Something campaign and pledge their support through the Facebook page.


Show that you can make a difference!”

Delilah, musician


These days if you are a teenager, the chances are that you have been born and brought up with a computer and you will know exactly the impact that things like trolling have on web users. Log onto Facebook  and pledge your support to be more positive online!

Jazmine Franks, Hollyoaks actress currently going through a Trolling storyline


I recently had first-hand experience on Hollyoaks of exactly what trolling entails as my character Esther was pushed to try to commit suicide due to both on and offline bullying – it’s an awful situation for anyone to find themselves in.  Thankfully many instances of trolling aren’t as severe but it’s not an experience anyone should ever have to go through.


In the 21st century, bullying doesn’t just stay in the playground, it follows you home to your computer and it’s getting harder to escape being victimised.

It’s surprising how many young people don’t realise that what they write is sdo hurtful and the impact they have on the recipient. This is why the vInspired’s Lolz not Trolls Do Something campaign is so important – educating young people on how to behave online and empowering them to stand up and be counted against the trolls. This is why I urge you to pledge your support and sign up to take the pledge online at www.facebook.com/DoSomethingUK  to be Lol, not Troll and help make the internet a happier, safer place.

 

So to help youngsters become aware of correct online ‘netiquette’, vInspired, together with Professor Griffiths, have created a downloadable guide on the top ‘dos and don’ts’ for using social media, with all the tips crowd-sourced from youngsters themselves.

This guide is available from the campaign Facebook page where youngsters are also encouraged to sign up and take a ‘pledge’ to ensure they use social media correctly:

·       Look at what I write before I post – recognise how it might make someone feel
·       Own what I write – take responsibility for what I say
·       Live online the way I live offline – treat others how I would want to be treated

vInspired has also created a ‘Trolling under the Bridge’ experience at Waterloo’s IMAX underpass to show people the real effect that negative messages can have on people.

On 22nd February, displays of real life trolling messages will be projected and written on the walls of the underpass and people’s mood and response to these being measured to show the impact these do have.

Professor Mark Griffiths, Director of the International Gaming Research Unit at Nottingham Trent University, said: “The ability to remain anonymous online can lead to people saying what they may not in person over social networking channels. Young people need to understand the consequences that these comments can have, and it’s important to teach them how to use social media correctly, to make the internet a safer and happier place.”

Terry Ryall, CEO at vInspired, said: “We have all heard of cases where youngsters have harmed themselves due to troll attacks – so writing a trolling message isn’t harmless fun, it’s potentially deadly. Our aim isn’t to attack the trolls, but instead to get young people to do something positive and pledge not to be a troll themselves, abiding by the ‘netiquette’ guide we have created.

“Through our campaign ‘Lolz not Trolls’ we are hoping to make a real difference to the way young people behave – and are therefore treated – online. We are encouraging all young people to sign up to our campaign page on Facebook  – www.facebook.com/DoSomethingUK  to take a positive step towards making the internet a more secure and enjoyable experience for everyone.”

 

Artist Stirrups Horsemeat Controversy.

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A piece of art shocked commuters in the capital yesterday as graphic artist, Patrick Thomas, debuted his latest provocative piece, ‘Moo’, to the public, making more than a subtle nod to the current horse-meat scandal.

 

Ahead of the Affordable Art Fair which takes place early next month, the Berlin-based artist, known for creating powerful messages through the use of iconic images, previewed ‘Moo’ at Leicester Square where the artwork was aired across the tube station throughout the day.

The piece attracted plenty of attention with many commuters posing next to the displays and tweeting their amusement. However, some remained oblivious as they tucked into their burgers and strolled past the art with their weekly shopping.

Artist, Patrick Thomas, who created the piece said “It is the job of an artist to be witness to his time in history and art should have a social function and be an intrinsic part of everyday life. Art can be a powerful weapon and although this print is intentionally humorous; in the context of the horsemeat scandal currently dominating the UK press – it conceals a darker message.”

Patrick Thomas is one of thousands of contemporary artists showing at the Affordable Art Fair this March and can be found at Outline Editions’ gallery stand. The ‘Moo’ silkscreen print is an edition of 100, priced at £145 each.

The Affordable Art Fair is London’s friendliest and most welcoming art fair, with all art priced from £40 – £4,000, the fair runs at the Battersea Evolution building in Battersea Park from 7 – 10 March.

Day for Night launches distribution arm with first two UK theatrical releases

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Day for Night is delighted to announce the launch of its distribution arm with its first two theatrical titles HI-SO (Aditya Assarat, Thailand) and THURSDAY TILL SUNDAY(Dominga Sotomayor, Chile).

 

The second film from award-winning Bangkok based Thai-American director Aditya Assarat (Wonderful Town) HI-SO had its world premiere at Busan International Film Festival and European premiere at Berlinale (Forum). HI-SO premieres in the UK on 1 March 2013 at Curzon Renoir. Set against the backdrop of a post-tsunami Thailand, Aditya Assarat’s second film features Thai film star Ananda Everingham in a bittersweet tale of love, memories and belonging. Day for Night is pleased to welcome director Aditya Assarat for a Q&A following the UK premiere as well as for a second screening on 2 March 2013 at Hackney Picturehouse. Both screenings will be followed by receptions sponsored by Chang Beer.

Ananda Everingham in HI-SO (Aditya Assarat, Thailand)

 

Day for night’s second release comes in April 2013 with much talked about Chilean director Dominga Sotomayor‘s debut feature THURSDAY TILL SUNDAY which won the prestigious Tiger Award at International Film Festival Rotterdam 2012 and has since been selected for more than 60 film festivals worldwide, including London Film Festival 2012.

 

 

Day for Night founder Sonali Joshi said:

 

“We’re really excited about this new venture into distribution which has evolved as a natural extension of our film curatorial activities. Our aim is to develop a slate of films that represents some of the freshest and most distinctive titles from around the world – a curated library of films with a particular focus on outstanding up-and-coming filmmakers.

 

“We’re delighted to present Aditya Assarat’s second feature, HI-SO as our first title – a film that is reminiscent of François Truffaut’s classic, DAY FOR NIGHT, hence it seemed a natural choice to launch our distribution activities with this beautifully atmospheric film.”

 

HI-SO is released in the UK on 1 March 2013. THURSDAY TILL SUNDAY is released in the UK on 5 April 2013.

Training for the Marathon?

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Give yourself a running chance with the right preparation

The London Marathon is just around the corner (21st April) and so thousands of people across the country will be donning their running shoes to train for the demanding twenty-six miles to marathon glory. Training for such a grueling distance can put the body under huge physical strain and so it is not enough to just run your way to success – you also need to eat well and take care of your feet as you make your way to the finish line.

Blisters, nausea and sore inflamed feet are just a few of the side effects from running. Don’t let these get the better of you though with these simple steps to success.

Planning snacks around your training can prove to be a problem for most people.

It is crucial that you eat something nutritious that will provide you with enough energy for your run, but is not so big that it will hamper your efforts. Olympic Gold medalist, Ed Clancy recommends eating a Peanut 9bar before starting a run, commenting: ‘Finding a nutritionally balanced food that has both fast and slow release energy for endurance sport has always been a struggle. After suffering stomach problems using other energy bars and gels my nutritionist recommended I try 9bar and I haven’t looked back since’. Peanut 9bars are jam-packed with roasted peanuts, sunflower, poppy and sesame seeds. The Peanut 9bar contains all 20 amino acids and 9 that are essential building blocks for good health, allowing you to fuel your way to success.

Running such long distances can leave your joints sore and inflamed.

It is important to use an effective joint care product. Dr. Wendy Denning, Harley Street GP recommends using Phytodol, an all-natural, topical treatment designed to help care for joints. Wendy comments that ‘topical application of the essential oils found in Phytodol – ginger, zedoary and cinnamon – which have their own anti-inflammatory and analgesic properties – along with the MSM and glucosamine may be particularly beneficial to reduce inflammatory pain’. Phytodol is available in both a cream and spray formulation. Both are rapidly absorbed, providing fast effective relief and the convenient sized 100ml bottles means that they can be used anywhere when pain strikes – allowing you to carry on running pain free.

Running can cause painful blisters and sore feet.

During running your feet will rub against your footwear and so it is important to take precautions when training. Carnation Footcare’s Anti-BlisterStick is a roll-on protective balm that helps shield the feet from blisters caused by rubbing trainers. Carnation Footcare expert podiatrist Dave Wain says: ‘The Anti-Blister Stick is designed to immediately ease friction and stop blisters from developing by providing an extra protective layer to the affected area’ enabling you to carry on running pain-free’

Dave also recommends Carnation Footcare’s PediRoller for long distance runners. The PediRoller is a simple ridged device that, when rolled under the foot, provides on-the-spot comfort, helping to relieve any discomfort. It works by stretching the muscles of the foot to help relieve heel and arch pain that may be caused by running. For an extra inflammatory effect, the PediRoller can also be frozen before use, which helps to reduce any swelling that running may cause.

During running the feet perspire, creating the perfect conditions for bacteria to multiply.
Keep your feet feeling refreshed with Thursday Plantation’s Foot Spray. The 100% Tea Tree formulation with anti-bacterial and anti-fungal properties will ensure that your feet are kept feeling and looking fresh after a long run. The great smell also acts as a foot deodorant, maintaining a healthy smell in your footwear allowing you to avoid the embarrassment of smelly feet!

Available from Holland & Barret or Superdrug

 

The Most Common Social Media Mishaps of People On-the-Go

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Social Media is all the rage these days. Can you imagine going through an entire day and not posting your activities? Probably not. But should you post everything you do every day? One of the biggest risks you can make is posting too much information. Be careful of the possible dangers you may create if you post compromising information.

Letting the World Know “No One’s Home”

Social Media Mistake

Don’t Let the World Know You’re Not Home

Image via Flickr by waferboard

Perhaps one of the most dangerous faux pas you can commit while out of town is alerting thieves that your home will be unoccupied for the foreseeable future. Burglars scour social media sites, hoping for a great post like this, alerting them to the fact that your home will be empty, and ripe for the picking.

Telling the World Where They Can Find You at All Times

Social Media Mistake

Don’t Tell the World Where You Are

 

Image via Flickr by FlyingSinger

One of the most-used apps on social media sites is a geographical locator. These apps quickly let you tell others exactly where you are at the time of your post. Although this feature may seem like a neat way to say, “Look where I am!” it’s also a way to let potential danger find you. There are people out there who use social media networks to stalk their prey. If you use a geographical locator, you’re telling your potential stalker exactly when and where to find you.

Alerting Your Boss That You’re Not at Work

Social Media Mistake

Don’t Let Your Boss Know Through Social Media

Image via Flickr by ilamont.com

Remember, when you post anything to your social media network, anyone can see it, including your boss. The last thing you want to have happen is for your boss to discover that you’re out of town when you’re supposed to be working.

Sharing Events That Should Remain Private

Social Media Mistake

Don’t Share Private Stuff That You Don’t Want Others to Know

Image via Flickr by Daniel Morris

Have you ever been embarrassed about something you said the morning after a binder? Imagine having it plastered all over the Internet. If you post your status to your social media sites while you’re drunk and don’t realize what you’re doing,  you risk having information you wanted to keep private leaking all over the web. More importantly, you risk future potential employers seeing what you want to keep private from them.

Posting The Location of Other People

Social Media Mistake

Don’t Let Everyone Know the Location of Your Friends

Image via Flickr by AMagill

Even if you still feel comfortable posting your “away” status, other members or your group may not be. Remember, if you’re mentioning you’re away with a group of people, your companions are now in the spotlight too. Do not mention anything about the rest of your group being out of town if they’re not comfortable with it. Even if you don’t mention them by name, anyone who knows other members of your group will be able to figure out that they’re away too.

So the next time you’re out of town with your new ultrabook laptop, think twice before posting an update or Tweet. You Know what they say about “assume,” right? Well, never assume that you are safe when using social networking. You may think, “What’s the harm?” when posting what you’re doing while out of town, but there are too many potential dangers out there, and you need to protect yourself from them.

This article is written by Shaun Chatman, a prolific freelance writer who has been featured on many authority sites. In his spare time, Shaun loves playing with his two kids or his collection of gadgets.

 

Manolo Blahnik at London Fashion Week

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One of Frost’s favourite shoe designers collaborated with one of Frost’s favourite hotels for this year’s London Fashion Week. Shoe designer Manolo Blahnik did the London Fashion Week windows at the May Fair Hotel

Inspired by the creative window displays of the world’s leading fashion houses, The May Fair Hotel stepped into London Fashion Week in style with the unveiling of its designer windows.

World-renowned shoe designer Manolo Blahnik CBE has collaborated with the British Fashion Council (BFC) this season to create the exclusive imagery of London Fashion Week campaign for Autumn Winter 2013. To celebrate the May Fair’s partnership with LFW, which is for the 6th year running the Official Hotel partner of London Fashion Week, these illustrations are also fronting the hotel’s façade on Stratton Street. Inspired by the designer’s personal career, this exclusive collection of illustrations represents key industry figures who have been a special influence in Manolo Blahnik’s life and career.

Talking about his collaboration with the May Fair, Manolo Blahnik said: “I’m very excited for my drawings to be featured in the May Fair windows. I have fond memories of the Starlight cinema club in the hotel as I used to go there when I was younger to watch films. I really enjoy going to the May Fair Hotel as it brings back those memories.”

Anthony Lee, General Manager of the May Fair Hotel, said: “I am delighted that with the support of our partners, the British Fashion Council, we have the privilege to introduce the legendary Mr Manolo Blahnik and his sublime ‘shoe-inspired’ designs.”

Caroline Rush, Chief Executive British Fashion Council commented “It is great to see Manolo Blahnik extending his creative collaboration with London Fashion Week to the May Fair Hotel Windows. His illustrations are world famous and truly capture the creative essence of London.”

Over 1 in 5 UK adults openly admit to buying counterfeit fashion

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22% of people have knowingly bought counterfeit fashion items, with a further 10% saying they may have bought a fake item but can’t be sure. Only 34% of people say they know for sure they have never purchased fake fashion. The results were taken from an online survey of over 2,000 UK adults commissioned by luxury fashion resale site VestiaireCollective.com and YouGov* to ascertain the nation’s attitudes towards counterfeit fashion.  According to ECCIA (European Cultural and Creative Industries Alliance) counterfeiting in Europe has grown by 5% in 2011, totalling losses of over 14 million euros.

 

The most popular counterfeit items those surveyed admitted to buying were ‘designer’ handbags, with 31% of respondents who had bought fake items saying they had picked up some replica designer arm candy. The second most frequently purchased fashion items were fake designer sunglasses and watches (24% respectively).

 

The most common reasons why UK adults buy fake fashion were to avoid paying designer prices (20%), and when they unknowingly purchased items online which appeared to be genuine but were actually fake (17%). Only 2% said they would buy fake fashion to emulate the style of a celebrity or someone they admire.

 

Younger people in the 25-34 age group were the most likely to knowingly buy fakes, with 24% saying they had bought counterfeit items. Perhaps unsurprisingly, the 55+ age group were the least likely to shop for fakes, with only 13% saying they had bought something they knew was not genuine. Men and women were just as likely to be culprits (18% vs. 17% respectively).

 

Sarah Bush, UK Marketing Director of Vestiaire Collective said: “Some people are complacent about buying ‘fake fashion’, seeing it as a chance to get an expensive look at a cheap price. But fake items can’t match the real deal for quality and craftsmanship – with a designer item you are investing in something which will look great and last for years to come“

 

She continued: “Instead of buying fake items, we encourage anyone who is set on picking up a designer item to buy authenticated pre-owned fashion. Pre-owned is an affordable way to experience real luxury items, and you can even resell items at a later date. We have over 8000 designer handbags for sale at Vestiaire Collective, with average prices ranging from 50-70% off RRP.”

 

In February 2012 Vestiaire Collective signed a charter against the sale of counterfeit goods with luxury brands including Céline, YSL, Dior, Louis Vuitton, Chanel, and Hermès. Vestiaire Collective employs a team of counterfeit experts at their Paris headquarters who verify each and every fashion item bought and sold on the site, working closely with designer fashion brands to analyse the correct stitching, materials etc.

 

How to Spot a Fake Fashion Item – Top Tips from Vestiaire Collective’s Counterfeit Spotting Team:

 

1.       Only look at reputable websites. Shop at recognisable sites – all of your well-known favourites – for straight discounts. Don’t be tempted to shop sites you are unfamiliar with, especially those with ‘discount’ or ‘cheap’ in the URL.

 

2.       Familiarise yourself with your favourite brands. Don’t be shy to check out items at a brand’s shop or concession in a department store. Inspect the item carefully and you’ll have better instincts as to what may not be right with a product.

 

3.       Look at the hardware. On items such as handbags, the zipper should move smoothly and the pull should be heavy in feel. All other hardware should be similarly heavy and not hollow. There shouldn’t be any discolouring or signs of the metal flaking off.

 

4.       Check the handles and look inside. The stitching should be in a straight line and the thread should be strong and not frayed or pulled. The leather should be smooth and match the bag in the way it does on the product you saw in the store. The same is true inside; if the fabric looks strange or exceedingly cheap, it’s likely a fake.

 

5.       Logo. If the logo on a handbag, shoe or garment is upside down, sideways, cut off or somehow not right, again, you are likely looking at a fraudulent product.