BRITISH TODDLERS AT RISK OF NOT GETTING ENOUGH VITAMIN D THIS WINTER

SHORTER WINTER days mean Britain’s toddlers risk not getting enough vitamin D, a vitamin needed for the growth and development of their bones, it is warned today by growingupmilkinfo.com.

A new survey reveals nearly eight out of 10 parents are not aware of toddlers’ specific nutritional needs and 74 per cent of British toddlers do not receive the vitamin supplements recommended by the UK Departments of Health for under-fives[1],[2]. Specifically, 9 out of 10 toddlers are failing to meet their recommended daily vitamin D reference nutrient intake3.

As the clocks go back and sunlight hours fall by up to half it becomes harder to get ‘The Sunshine Vitamin’ from sunlight alone. British children’s vitamin D-poor diets3 combined with low uptake of supplementation and a lack of knowledge amongst parents about their specific nutritional needs, mean toddlers could be missing out.

The research from growingupmilkinfo.com points towards the risk being highest in Edinburgh, Newcastle, Leeds and Sheffield, where vitamin supplement uptake is lowest[1], as is exposure to vitamin D-producing UVB sunlight. Toddlers of African-Caribbean and South Asian heritage are also at increased risk, as their skins’ increased melanin level means they are less able to produce vitamin D through exposure to sunlight4.

Shorter winter days

Vitamin D is made by the body on exposure to sunlight. In British wintertime, the number of daily sunshine hours drops by as much as half in some areas, especially in the north of the country, and the angle of the sun changes making it much more difficult for the body to make vitamin D.

Lack of knowledge for parents

Nearly eight out of 10 British parents are unaware that toddlers have specific nutritional needs and over half (54 per cent) say they never, rarely or occasionally consider a toddler’s specific nutritional requirements[1].

Nearly three-quarters of mums say they don’t give their toddler the vitamin supplements recommended by the UK Departments of Health. The Departments of Health recommend that ALL toddlers receive a daily supplement of vitamins A, C and D2.

Poor dietary uptake

The best source of vitamin D comes from UV light exposure. However in countries like the UK, where sunlight is limited, it is essential that toddlers also eat vitamin D rich foods. However, it can be hard to get toddlers to eat vitamin D rich foods – for example Government statistics show that the average consumption of oily fish is well below the recommendation5.

Simple steps parents can take to ensure toddlers are meeting their vitamin D needs include:

· Exposure to the summer (April-Oct) sun (without sunscreen) for 10 minutes a few times a week is enough for most people to produce vitamin D and store it for winter. However, some groups may not be able to get enough vitamin D exposure in this way. These groups include young children, those living north of Birmingham in the UK (due to the angle of the sun) and those of African-Caribbean and South Asian origin

· Take a daily children’s supplement of vitamins A, C and D

· Giving 2 x 150ml beakers of Growing Up Milk daily as part of a healthy balanced diet provides more than half a toddler’s daily recommended nutrient intake of vitamin D

· Include sources of vitamin D in the diet. Good sources include: fortified margarines and breakfast cereals, egg yolks, liver and oily fish

Polaroid – The Iconic Brand is Back

Polaroid has launched its first UK website

Polaroid has launched a brand new UK website for the first time since the brand was revitalised in 2010, showcasing its range of new and innovative products at www.polaroid.co.uk

The website launch coincides with the launch of the Polaroid Z340 instant digital camera, which is has just gone on sale and delivers a new twist on the instant photo. The Polaroid Z340 instant digital camera marries the convenience of a digital camera with the classic Polaroid instant printing experience.

Loved by many worldwide for its creativity and innovation, the Polaroid brand constantly strives to push artistic boundaries; creating new products which combine the old with the new.
The website enables Polaroid fans based in the UK to keep up to date with the latest news, browse the array of products, download fantastic Polaroid apps and even buy products online including the much sought after Lady Gaga GREY Label range.

In just two clicks you can purchase limited Polaroid products, from the latest cameras and printers to tripods, filters and flashes.

Graeme Chapman, Managing Director for the Polaroid Licence in Europe commented: “We are thrilled to announce the launch of the Polaroid website designed specifically for the UK. The website is an outlet for old and new fans of the original instant camera brand, and Polaroid.co.uk reaffirms that the iconic brand is very much back.”

A pen and stylus in one – STABILO SMARTball

STABILO’s brand new SMARTball pen isn’t called ‘smart’ for no reason. As well as being a silky smooth ballpoint pen, it is also a stylus to use with touchscreen technology saving your screen from mucky fingerprints and reducing bacteria.

STABILO’s latest ingenious invention has a cutting-edge ergonomic design to aid comfort and neat handwriting and doubles up as a stylus to operate touchscreens. Its technology allows the current to travel through the pen from your fingertips and gives you a greater degree of accuracy. The SMARTball is a must-have for anyone who owns a smart phone, iPad or kindle and gives protection from germs when pressing on screens to buy tube tickets or checking in at the airport or doctors surgery.

Available for both left and right handed writers and with the advantage of being refillable, the SMARTball is a clever investment which will polish up your writing, help avoid those greasy marks on your screen and simultaneously make things easier in this rapidly advancing technological age.

Marni to Design Spring Collection For H&M

MARNI TO DESIGN A SPRING COLLECTION FULL OF SIGNATURE PRINT AND PATTERN FOR H&M

H&M is proud to announce a spring designer collaboration with the Italian brand Marni. Famed for its original prints and inventive spirit, Marni is one of fashion’s most-loved labels, and its Founder and Creative Director Consuelo Castiglioni has created for H&M a spring collection for both women and men which capture the essence of Marni. Available from March 8, 2012 in around 260 stores worldwide and online, the collection features both clothing and accessories all at H&M’s prices, meaning everyone will have the chance to enter Marni’s world.

“I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements”. Consuelo Castiglioni, Founder and Creative Director.

“We all love the collection here at H&M and we believe that our customers will do the same. Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way. It’s fantastic to see how Consuelo Castiglioni coordinates her designs, matching new combinations of print and colour, with such incredible craftsmanship behind every piece. The collection will arrive in stores at just the perfect time, as a lovely statement for spring“. Margareta van den Bosch, Creative Advisor H&M.

Marni is a label that sticks to its own path, setting its own trends for print, cut and silhouette that are always playful and elegant. Marni has remained a family owned-business as it has grown to become an international luxury brand with stores around the world.

Marni’s collection for H&M has all the freedom and experimentation for which the label is renowned, with all-over prints in strong colours all intended to be worn together in layers that both match and clash. For women, the colours are vivid and the prints are bold, be they African inspired or simpler colour blocks. The silhouettes are all Marni staples, with full pleated skirts, dresses, cropped trousers and jacquard knit, and fabrics range from silk to crisp cotton poplin. To finish the complete look the collection also includes jewellery, shoes, bags and scarves.

For men, the colours and fabrics are softened for a relaxed take on menswear staples that is truly Marni. The use of print is subtle, often as a lining or as a contrast detail for shirts, the silhouette a modern and relaxed take on masculine classics. The Marni collection is the latest designer collaboration for H&M, which has previously collaborated with brands such as Karl Lagerfeld, Stella McCartney, Comme des Garçons, Jimmy Choo, Lanvin, and most recently Versace.

‘Do Good, Get Good’.

Coldplay and Noel Gallagher have already signed up to the new currency at www.bluedotworld.com, which gives fans access to live shows and exclusive material by artists, authors and movie stars in return for donations, volunteer work and media sharing.

Blue Dot is the new social currency given to people who do good things for their favourite charities by sharing on social media websites, volunteering and donating to any one of the 100k non-profit organisations globally. The idea also influences young people to get involved with charities, as a recent survey conducted by SAGA showed that people over the age of 75 are the most likely generation to give to charity… yet Blue Dot is hoping to overturn these figures by rewarding youngsters with amazing prizes for ‘doing good’.

Within moments of the site going live, Noel Gallagher offered last chance tickets to his debut UK dates exclusively to Blue Dot citizens. Within 48hrs, thousands of positive actions had been taken for causes, including cash donations to over 70 UK different charities. Coldplay also used Blue Dot in the UK and US, to offer the chance to see them live exclusively to fans of Blue Dot.

Blue Dot is rapidly claiming recognition and credibility… founder of Blue Dot, Chris Ward, filmed exclusive backstage footage for Blue Dot with artists at BBC’s Children in Need, including with Ed Sheeran, Rizzle Kicks, Coldplay, JLS, One Direction, Snow Patrol, The Saturdays, Elbow and James Morrison.

One Direction have commented: “We’re thrilled to be part of Blue Dot; It’s a brilliant concept and a great cause. We really hope that our exclusive dressing room acoustic performance of ‘What Makes You Beautiful’ encourages people to donate.”

Nichole Scherzinger, Professor Green, Katherine Jenkins, Rebecca Ferguson, Anton Du Beke and Joe McElderry are amongst others that have donated singed albums and tour tickets.

Blue Dot Founder, Chris Ward said: “I was previously Creative Director of the UK’s Comic Relief, where we work first hand with major stars and brands to create attention-grabbing moments that engage millions of people in volunteering and charitable giving.

I created Blue Dot, as a genuinely new & innovative way to enable every single Cause to create that same impact, every single day of the year.”

Get Marilyn Monroe Sexy.

When people think of what makes a women sexy they often think of a fragile young actress who died in 1962. Marilyn Monroe is often though of as curvy due to her hour glass figure, but her measurements, according to her dressmaker, were:

Height: 5 feet, 5½ inches
Weight: 118-140 pounds
Bust: 35-37 inches
Waist: 22-23 inches
Hips: 35-36 inches
Bra size: 36D

This article also puts her at a size 8/10, slim, but with ample breasts and hips. If you are lacking in the curves department, or just want to enhance what you have got, Frost has located the underwear that Michelle Williams wore in her star turn as Marilyn in My Week With Marilyn.

Time to drop some hints to your boyfriend….

Padded Plunge Bra: £84.95

St Tropez Briefs: £62.95

www.rigbyandpeller.com

Lionel Blair Charades on Twitter This Christmas

LIONEL BLAIR CHA, CHA, CHA-RADES ONTO TWITTER THIS CHRISTMAS

National treasure, dance legend and charade champion Lionel Blair is the face of the first live-streamed twitter charades game show on 8th December!

· Former ‘Give Us a Clue’ captain Lionel Blair is the face of the first live-streamed, Twitter-led Christmas charades.

· “Lionel Blair’s Twitter Christmas Charades” live streaming on 8th December

· Join in and guess via Twitter in real-time to win Lionel prizes

· Embed i-frame on your website so viewers can play along

Former ‘Give Us a Clue’ captain Lionel Blair is the face of the first live twitter-led homage of the popular family game show in a Christmas special created by digital agency Collective.

“Lionel Blair’s Twitter Christmas Charades” is the 21st century update on the popular family game and Blair, along with help from everyone playing along on Twitter and a panel, will be appearing live in London, ready to respond to the real-time guesses made via Twitter.

Tune in to www.collectivelondon.com on the 8th December and play along with Lionel via the live video stream for the chance to win some signed Lionel merchandise, and be hailed as a charade champion. Add your guess in real-time via Twitter, using hashtag #Lionelscharades.

More information can be found by following Collective London on Twitter @collectiveldn or on the agency’s Facebook page http://www.facebook.com/collectivelondon

Coming soon…. Host on the day Joe Fry will introduce the Christmas game show and explain the rules on a special videocast ahead of the big day!

Win Umberto Giannini Products For a Glamorous Christmas

Visit the Umberto Giannini ADVENT CALENDAR every day from now until the 25th to see if you have won a GORGEOUS GLAM GIRLY GIFT.

Click to unlock a door each day and you will find out instantly if you have won one of the FIVE GORGEOUS GIFTS that are being given away that
day.

Gifts range from the fabulous Glam Hair Marcella Wavers to a Luxury Hair Makeover session (including travel) by award winning hairdressers at the flagship Umberto Giannini salon in Selfridges,Birmingham.

CLICK NOW to have…A very glamorous Christmas!www.umbertogianninichristmas.com