The Average Mum Falls Ill 324 Times Over Their Youngster’s Childhood

baby,nappies, nappy, save, cheap, budget, working mothers, overwork, stress

The average mum will fall ill 324 times over their youngster’s childhood – with colds and bugs passed on to them by their offspring, a study has found.

 

An endless cycle of sore throats, runny noses, migraines and sickness bugs means the average mum will be left feeling under the weather 18 times a year.

 

The study of 2,000 parents, found that over the 18 years of their youngster’s childhood, mums will suffer from 54 colds, as well as a total of 108 sore throats or runny noses.

 

There will also be 36 sickness bugs – two every year – and an annual bout of flu.

 

On top of that, they can also expect to endure one bout of headlice a year after the critters come home from school on their children’s hair.

 

And eight in ten of those polled by supplements firm Healthspan say the germs and bugs can usually be traced back to the kids, leaving them suffering days after nursing their children back to health.

 

Dr Sarah Brewer, GP and Medical Director at Healthspan said: “Mums are often on the front line when it comes to the family’s illnesses and, due to time pressures and putting others first, are often poor at looking after themselves.

 

“Prevention is key and it’s important for mums to look after themselves by boosting their immunity to help prevent common illnesses as much as possible, and to shrug off respiratory infections quickly with go-to products they can trust to banish colds, such as Healthspan Pelargonium – a traditional herbal medicine that will tackle a cold in 24 hours.”

 

Sixty-eight per cent of mums said they had been more prone to falling ill since having children, with 39 per cent saying they now constantly feel under the weather in some way.

 

In fact, the average mum has just 13 days a month where they feel completely fit and healthy.

 

But 84 per cent of mums feel they are unable to sit back and relax when they are ill, instead having to battle on through, compared to just seven in ten dads.

 

And 72 per cent of women reckon they cope better than their partner when they are ill.

 

Mums’ illnesses – per year

Sore throats – 3

Runny stuffed nose – 3

Cold – 3

Flu – 1

Sickness bug – 2

Rash/skin complaint – 2

Migraine – 3

Conjunctivitis – 1

 

Total – 18

 

 

Dirty Great Love Story – sounds a winner

 

Arts Theatre, 6-7 Great Newport Street, London WC2H 7JB Wednesday

18th January – Saturday 18th March 2017

 

This one sounds worth a go to help us through the winter chill. All sound a bit like life – when one keeps getting the timing wrong…

Two hopeful, hapless romantics get drunk, get it on and then get the hell away from each other. In her eyes, he’s a mistake. A mistake who keeps turning up at parties. In his eyes, she’s perfect. He’s short-sighted. An achingly funny romantic catastrophe of good intentions and bad timing that asks, can a one night stand last a lifetime?

Dirty Great Love Story was awarded a Scotsman Fringe First Award for outstanding new writing in 2012 and was shortlisted for both the Holden Street Theatre Award and the Brighton Fringe Award

According to The Independent in 2012, Dirty Great Love Story does exactly what it says on the tin – and they could throw in the adjectives Lovely, Witty, Delicious too. Warmly and fuzzily recommended.

Dirty Great Love Story: Wednesday 18th January – Saturday 18th March 2017 Monday – Saturday, 7.30pm
Thursday and Saturday matinees, 2:30pm (75 mins)

Arts Theatre, 6-7 Great Newport Street, London WC2H 7JB Wednesday

@DirtyGreatLove, @ArtsTheatreLDN, #DirtyGreatLoveStory DirtyGreatLove
@DirtyGreatLove
www.DirtyGreatLoveStory.co.uk

Richard Marsh and Katie Bonna Pia Furtado
Tim Johanson Productions

www.artstheatrewestend.co.uk

Tickets are available from £20 – £45.

 

Comforting Recipes From Nicola Millbank AKA Milly Cookbook: Easy Sweet Chilli Steamed Buns

easysweetchillisteamedbunsEasy Sweet Chilli Steamed Buns

Serves 6

Perfect if you have some left-over turkey or chicken from the Sunday roast.

Ingredients:

– A 400ml can of coconut milk

– Self – raising flour, enough to fill the empty can of coconut milk

– 1 tsp. of baking powder

– A good pinch of salt

– 2 tbsp. of sweet chilli sauce

– 150g of cooked, shredded turkey or chicken

– 1 tsp. of black sesame seeds

– Cooking spray / spray oil

Method:

– Empty the can of coconut milk into a bowl, then fill the empty can with self-raising flour. Add the baking powder and salt and mix well to for a sticky batter.

– In a bamboo steamer, lay 6 cupcake cases around the steamer and spray with oil.

– To make the job easier (and less messy!), spray an ice cream scoop with oil then scoop a tablespoon of dough into the cases. Create a hole in the middle and spoon in a teaspoon of sweet chilli chicken. Scoop another tablespoon of dough over the top and gently press around the edges to seal. Spray the top of the buns with oil and scatter with a few sesame seeds.

– Pop the bamboo steamer over a pan of simmering water and cook for 10-15 minutes until risen and fluffy.

– Serve with extra sweet chilli sauce.

 

Recipe by Nicola Millbank AKA Milly Cookbook. Milly’s debut book, Milly’s Real Food will be published BY Harper Collins in hardback, priced at £20 and released on 4th May 2017. For more information and additional recipes see: http://millycookbook.com/

 

The Business of Books – 18.1.17

the-business-of-books-interviewswithjanecableSince Another You saw the light of day almost a month ago much of my writing life has been taken over by marketing, interspersed with periods of panic that I’m not marketing enough, or that I’m doing the wrong things. It’s actually very hard to tell what works, however empirical you try to be, so one of my first priorities has been to start the reviews ticking over. That really matters.

Reviews are not all about an ego trip for the author – although I have to say with some of the initial comments about Another You my head could swell more than one hat size. In the cold light of day – rather than the warm glow of knowing someone really loved your book – reviews are about Amazon algorithms. Once you pass a certain number (said to be 50, but for The Faerie Tree it was somewhere in the low 60s) your book will be featured more and more in Amazon customer mailings and suggestions. It’s certainly worth it – I went from selling a few copies of The Faerie Tree each day to selling a thousand or so over a three week period. It just takes a little while – and a lot of work – to get there.

Some lovely reviewers will post on Amazon on the UK, in the US and on Goodreads – as well as their own blogs if they have them. There’s an extra dimension to the Amazon reviews for Another You because for each one in the UK and the US I’m donating £1 to Frost’s favourite charity, Words for the Wounded.

Over the last few years I’ve met some lovely book bloggers online. Most of them have full time jobs and/or are busy mums as well as reading, reviewing and writing and I have a huge admiration for their work rate. I try to be as helpful to them as I can by sharing and tweeting things which I think will be of interest to my followers too and taking part in their special events, so over time relationships build. That means I don’t feel bad about asking if they’ll review Another You or take part in the blog tour but it also means it’s a pleasure to work with them.

The Business of Books – 18.1.17topbookboggersinDorset

Some really go the extra mile, putting together graphics for the book to go with their reviews. Making these graphics – especially useful for saying more in Twitter posts – is something I’ve started to do myself, using a website called Canva. I have no design skills at all but even I can manage to knock up something which looks quite professional. Here’s one I prepared earlier to showcase some review quotes.

Something I haven’t been able to do before is offer a free ebook on Amazon to generate downloads and reviews. On Friday I had an email from Endeavour saying that Another You will be on free promotion from 16th – 20thJanuary. I was really excited by the possibilities but a little phased by the lack of notice. Having canvassed a few writer friends they advised me to get everyone possible to share the news – and the download link – and to look at a few well-chosen free book promotion sites. Sadly most of them need a lead time of at least five days but I have picked three and I’ll let you know well they work in due course.

To end my post with something completely different… I am absolutely made up that my first novel, The Cheesemaker’s House, has been selected by Books on the Underground for 1st February. I really believe in sharing books and this is an amazing way to do it. I’m hugely grateful to the book fairies for allowing me to join the fun.

To download your free copy of Another You before Friday please visit:
https://www.amazon.co.uk/Another-You-Jane-Cable-ebook/dp/B01N9HINKI/
https://www.amazon.com/Another-You-Jane-Cable-ebook/dp/B01N9HINKI/

 

 

Leap In: by Alexandra Heminsley Reviewed by Penny Deacon

Leap In: A Woman, Some Waves and the Will to Swim by Alexandra Heminsley

Reviewed by Penny Deacon

 

pic 1 Leap In

You’ve broken your New Year’s resolutions. You’re curled on the sofa with that second glass of wine (Dry January? What’s that?). You’ve refused to stand on the bathroom scales. You’re just beginning to think you should pull yourself together. It’s time to read Leap In.

Alexander Heminsley thought she could swim. She really did. But, as she learned one day while flailing around in the sea, she really couldn’t.

The first, larger, part of this insightful book is the story of how Alexandra overcame her fear of sea swimming, and grew to love it. If, like me, you’re a swimmer you will wince with sympathy at the author’s first experience of getting into a wetsuit.

It is also the story of a woman learning to know herself and, behind the swimming failures and triumphs, is the tender story of her personal life with her husband, D. It’s never intrusive but it gives weight and individuality to an experience that many of us have been through.

The second part of the book is practical. It answers the questions you feel too foolish to ask about the practicalities of swimming. ‘Everyone knows that’, you assume. No, they don’t. Whether you’re a swimmer, or simply want to be, this is all useful, practical information.

This is a candid and empowering book. I recommend it.

Leap In                                     Alexandra Heminsley                      Pub. Hutchinson                £12.99

Frost Get Their Hygge On At Young’s House of Happiness

hygge mapMonday the 16th of January is Blue Monday. It is the point when January couldn’t get any worse – Christmas has become a distant memory, credit card statements begin to arrive and the temptation to abandon new year’s resolutions reaches crisis-point –it is known as the most depressing day. So I left the toddler at home with daddy and went to get my British Hygge on at  Young’s House of Happiness. Situated in the wonderful and cosy Finch’s at Finsbury Square, Moorgate.

foodhyggefinch's

It was a head-to-toe immersive celebration of British hygge. Coats and bags were whisked away by happiness hosts and then I was handed a kit containing an eye mask and slippers to leave all traces of the outside world at the doors of the pub.

There were complimentary massages, pop-up chatter corners, letter writing stations, thought-provoking wellbeing talks and ‘happiness bursts’ hosted by Laughology. Other activities included:

Tea blending – beard grooming – shoe shining – make your own energy balls – whisky tasting – cake decoration – thank you card writing (posted into Young’s House of Happiness postbox) – swap shops – yoga – Young’s bookshop – snuggle spaces with hot water bottles and blankets – curated talks by happiness, mindfulness and lifestyle coaches

decorateyourowncakehyggelaughology

I then left with a goody bag which contained Haribo, which tells you all you need to know. Okay, okay, it also contained water, a sleep mask, slippers and whisky. There is no more that you need people, trust me. The toddler may not have been talking to me when I got home but it may have been worth it. I drank whisky, I listened to great talks from @laughology, I ate comfort food, I had rum punch, made some tea and a cake…the lists goes on.

It is not too late to head to the pub for a drink and some relaxation. Go get your hygge on. Young’s Pubs have been doing an authentic taste of British hygge since 1831. It is cold and dark outside and you deserve it.
teamakingstation

REVEALED: IT’S THE SIMPLE PLEASURES THAT WILL MAKE US HAPPY IN 2017

  • A happiness survey conducted by Young’s Pubs shows that Brits don’t need a happiness formula – just take inspiration from the hygge trend and celebrate the simple things in life
  • Going on holiday, finding cash in an old pair of jeans and freshly washed sheets are the top three things that make Brits happy
  • Heading down the pub or to a restaurant emerged as the happiest places for Brits outside the home
  • Young’s Pubs have analysed the research to create the ultimate zen space this Blue Monday –Young’s House of Happiness. Tell Young’s Pubs how you’ll be beating the blues using the hashtag #HouseofHappiness

    A poll of 1,000 people commissioned by Young’s Pubs has revealed that Brits have truly embraced and adapted the Danish trend of hygge, the art of creating cosy atmospheres and enjoying the simple pleasures with those around us. A third of Brits describe being at their happiest while wearing PJs and slippers, 43% said getting together with friends and family made them happy, with comforting dishes coming out on top of a poll of mood-boosting foods. Informed by these findings, Young’s House of Happiness Blue Monday pop-up  welcomes visitors into a haven of head-to-toe simple pleasures and wellbeing sessions.

    HOW TO COMBAT THE BLUES THIS MONDAY AND EVERY MONDAY

    A calming environment is key to finding your home-grown hygge haven in 2017, with 38% of people linking where they live to feeling content. Beyond the sentiment of ‘home is where the heart is’, pubs and restaurants came top of the list of places linked to happiness; more than half of the population believe that going to the pub makes them happy, with 55% heading to their local to enjoy the company of friends and family, as well as indulging in pub grub.

    HIGH ON THE HAPPINESS STAKES

    The research by Young’s Pubs also lists the top three moments guaranteed to cheer Brits up as going on holiday, finding an unexpected £10 note and snuggling into clean bed sheets. By comparison, the top three things that bring the nation down are encountering rude, ungrateful or grumpy people in our everyday lives.

    EAT YOUR WAY TO HAPPINESS

    Clean eating isn’t fuelling the nation’s happiness, the research shows a traditional roast dinner with all the trimmings, a fish supper and chocolate are the top three foods we turn to for a pick-me-up. Women are three times more likely to turn to chocolate for a boost than men, while Londoners emerged as those most likely to opt for fish and chips than other popular comfort dishes.

    FEEL-GOOD BEATS AND BOOKS

    Many of us tackle negative thoughts with distractions plucked from popular culture; 64% of us watch our favourite comedy shows, stand-up acts or boxsets and nearly a third plug into uplifting pop ballads to raise a smile. When it comes to literature, romance and crime fiction top the list for putting us in a better mood.

 

Emma Dickinson, Young’s marketing and events manager, says: “The Danish concept of hygge feels like a new philosophy that the nation is adopting, but in reality, Young’s Pubs have been offering the same intangible sentiment since 1831. With Blue Monday heralded as the gloomiest day of the year we feel it is a great opportunity to remind the nation that our pubs are the perfect environment to get together with loved ones by a roaring fire to enjoy comforting food and drink.”

YOUNG’S HOUSE OF HAPPINESS

Hygge has invaded headlines, bookshelves and Instagram feeds this autumn and winter, with the latter voted in the survey the unhappiest season of the year. This Blue Monday, Young’s has used the research to create a House of Happiness, packed full of comforting experiences to make people smile and feel more positive, although the nation’s pubs have epitomised hygge for centuries.

As well as escapism pods designed to disconnect mind, body and soul from the stresses of everyday life, there will be complimentary slippers, massages, comfort food canapés, reviving teas, pop-up chatter corners, thought-provoking wellbeing talks and ‘happiness bursts’ hosted by Laughology.

Young's House of Happiness 5 Young's House of Happiness 6 Young's House of Happiness 3

For the other 364 days of the year, visit your local Young’s or Geronimo Inns pub for an authentic taste of British hygge since 1831.

 

Top 20 things that make us happy

  1. Going on holiday
  2. Finding a ten pound note in an old pair of jeans
  3. Getting into bed with freshly washed sheets
  4. Sitting in the sun
  5. Booking a holiday
  6. Seeing an old friend
  7. Getting a quiet moment to yourself
  8. Cuddles
  9. Finding a bargain in the sales
  10. Being surprised with flowers or chocolates
  11. Chocolate
  12. Listening to your favourite song
  13. Going to the pub with friends
  14. Hearing a baby laugh
  15. Eating comfort food
  16. Winning a tenner on the lottery
  17. The smell of freshly baked cookies
  18. Smell of cut grass
  19. Looking back at old photographs
  20. Getting a promotion at work

Top 20 things that make us unhappy

  1. Rude people
  2. Ungrateful people
  3. Grumpy people
  4. Feeling ill
  5. Losing money
  6. People taking you for granted
  7. Dogownerswhodon’tcleanupaftertheirdog
  8. Cold callers
  1. Rude shop assistants
  2. Badly behaved children
  3. Queue jumpers
  4. Screaming kids
  5. It rains when you were due to have a day out
  6. Noisy neighbours
  7. Stressful workload
  8. Rise in petrol prices
  9. Slow internet connection
  10. Automated phone systems
  11. Tailgaters
  12. Job instability

Join the conversation online this Blue Monday and throughout January and February with the hashtag #HouseofHappiness at @YoungsPubs on Twitter and Instagram.

https://twitter.com/YoungsPubs

https://www.instagram.com/youngspubs/

https://www.facebook.com/YoungsPubs/

#HouseofHappiness

Sponsored Post

Interview with John Risebero of Antic Disposition by Paul Vates

 

 

pic 1 ppaul

Last year, the award-winning theatre company Antic Disposition toured a production of Shakespeare’s Henry V. They continue with this tour in 2017 by visiting eight of the UK’s most historic and beautiful cathedrals.

Performed by a cast of British and French actors, the production celebrates the rich and often turbulent relationship between our two nations, from the Hundred Years War to the Entente Cordiale. Marking the ongoing centenary of the First World War, this version is set in a French military hospital in 1915 – 500 years after the Battle of Agincourt – where two groups of wounded soldiers, one French and one British, decide to raise their spirits by staging a production of Henry V.

Antic Disposition was founded by director Ben Horslen and director/designer John Risebero. They are best known for presenting productions of classic plays and stories in spectacular historic buildings. Recent London productions include: A Christmas Carol in the Elizabethan setting of Middle Temple Hall, The Comedy of Errors in Gray’s Inn Hall and Romeo and Juliet in the Temple Church. Henry V has previously toured France, received two London runs, and has been performed in Winchester, Salisbury, Bristol, Gloucester and Worcester Cathedrals and Holy Trinity Church, Stratford-upon-Avon, the burial place of William Shakespeare, as part of 2016’s Shakespeare400 celebrations.

 

pic 2 paul

Ben Horslen and John Risebero

So, John, how did you meet Ben Horslen?

Through a mutual friend, Kate, who had been at school with Ben and at university with me. She thought we’d hit it off and she was right.

How soon did you realise that you could set up your own company to pursue your own artistic endeavours? Was this scary?

It was about three years after we met, when we had worked together on a couple of productions, that we first talked about starting a company. Our first Antic Disposition show, The Shakespeare Revue, was performed the following year. It was more exciting than scary. I remember sitting in a packed audience in London’s Bloomsbury Theatre, at the final performance of that show, feeling really exhilarated by what we’d all achieved.

How would you describe Antic Disposition’s style?

Innovative and visually striking ensemble storytelling.

Is there a certain type of actor that suits this style?

We’ve worked with many wonderful actors but I think the common thread that links them all is a sense of playfulness. It’s important to do good work, of course, but if you’re not having fun, then what’s the point?

pic 3 paul

 

Catherine of Valois and her maid – Henry V

Do you co-direct with Ben? How do you juggle the role of director?

Yes, we always co-direct. I trained as a theatre designer and Ben’s background is in English literature, and the simplest way to describe it is that Ben does words and I do pictures. There’s a bit more to it than that, of course, but that’s how we start!

What is it about site-specific/open air productions that inspires you?

Because we work almost exclusively on classic plays, mainly Shakespeare, site-specific historic venues add a real extra layer to the audience’s experience. Last year in Salisbury Cathedral, we played Henry V next to the tomb of one of the knights who fought at Agincourt. Our production of A Christmas Carol is staged at Middle Temple Hall, the Inn of Court where Dickens trained as a lawyer. These links can really help an audience connect with a performance.

The WW1 theme for Henry V – had you planned this production far in advance or did it just happen naturally?

Henry is probably the most conceptually complex show we’ve ever done. We devised the WW1 setting because we tour all our Shakespeare plays in southwest France, and we wanted to find a way to produce this story of an English invasion of France without insulting our hosts! In 1415, the two countries were mortal enemies but in 1915 they were close allies. Our concept for the production – that a mixed group of English and French soldiers stage the play while recovering at a military hospital – gave us a way to show both sides of the historical relationship between the two nations.

 

 pic 4 paul

Henry V’s iconic speech

How do you update/adapt plays to current events and the venues?

One of the most exciting challenges working in historic buildings is deciding how to use the space. They are often vast and imposing structures that could easily overwhelm a production, so it’s all about finding a way to make those characteristics work for the show. In a cathedral, for instance, there might be an opportunity for a really powerful entrance or exit using the immense length of the building. We always aim to interact with a space, rather than ignore it.

What are your views on the use of theatrical technology (eg The Royal Shakespeare Company’s The Tempest using holograms)?

It’s fascinating to see how technology develops – as well as the RSC Tempest, there’s some very clever stuff in Harry Potter and the Cursed Child that really adds to the magic of the show. It’s rarely right for our own productions but great to see other people experimenting with it.

 

pic 5 paul

Catherine of Valois and Henry V

What would you say has been your greatest AD moment? And your worst?

Performing Henry V in Holy Trinity Church in Stratford-upon-Avon in the week of the 400th anniversary of Shakespeare’s death was an extraordinary experience. On the flip side, on our first ever tour of France, we played to an audience of about a dozen on a miserable rainswept night in Gourdon. I thought we’d finish the tour bankrupt, but luckily the London run was better attended!

Is there a country or specific venue that you’d love to perform in?

We’ve performed in England, France and Poland, and have our eye on a couple of venues further afield. It would be great to go to Italy, as so many of Shakespeare’s plays are set there.

Is there a director/actor that truly inspires you (past and/or present)?

Some of my biggest influences are directors not from theatre, but film – the visual style, storytelling and use of music of Alfred Hitchcock, Tim Burton and Steven Spielberg in particular. It’s great fun to try and translate their techniques into a theatrical setting.

You take your company name from Hamlet, but haven’t produced the play? Are there plans afoot to rectify this? What are AD’s future plans after Henry V?

Funny you should say that… We’re shortly going to announce our summer show, which will be a new Shakespeare production, and then in December we’ll be back at Middle Temple Hall with our musical production of A Christmas Carol, which is always a joy to produce. We get a lot of emails from audience members who say it’s become a part of their family Christmas traditions, which is lovely.

 

pic 6 paul

The cast of Henry V

Henry V has a running time of 2 hours 15 minutes (including an interval). It is directed by Ben Horslen and John Risebero, with design by John Risebero. The composer is Christopher Peake. Production photography by Scott Rylander.

Box Office Tickets are available from www.anticdisposition.co.uk or on 0333 666 3366.

Facebook: Antic Disposition

Twitter @anticdispo, #HenryV

Instagram @anticdispo

Performance Dates:

2nd–3rd February Southwark Cathedral, London

7th–8th February Beverley Minster, East Yorkshire

9th February Ripon Cathedral, North Yorkshire

10th–11th February Southwell Minster, Nottinghamshire

13th–14th February Lincoln Cathedral, Lincolnshire

15th February Peterborough Cathedral, Cambridgeshire

16th–17th February Ely Cathedral, Cambridgeshire

18th February Norwich Cathedral, Norfolk

Finally, back to:

21st–22nd February Southwark Cathedral, London.

 

 

A Day in the Life of Troubador Marketing

A Day in the Life of Troubador Marketing – Part 4

On publication: Social Media and Digital marketing. This involves several online marketing tools that help promote an author’s title(s) and boost their visibility.

pic-4-sarah-taylor-plans-a-social-media-campaign

Sarah Taylor plans a social media campaign

Social media marketing is fast becoming an intrinsic part of an author’s marketing arsenal. Alongside the other marketing steps that you should consider – whether you’re carrying them out yourself, or using a company to do it for you – using social media sites like Twitter and Facebook can help boost the profile of you and your books.

 

It’s important to maintain a delicate balance between personal and professional on social media; you shouldn’t just be a sales bot and spam your followers with requests to buy your book, but neither should your channel be filled with information about what you’ve had for breakfast! Show your personality and contribute to the wider writing community; amplify any media coverage you get, promote any events you’re holding and share any special discounts or giveaways that you’re offering. Think about what your followers can gain from following you on social media that they can’t get anywhere else.

 

Another vital part of online marketing is having a website – a professional landing page that lists your book(s), contains links to buy and also information about yourself as an author. You can also think about what you can add to your site that’s relevant to your book. If you’ve written an educational children’s book, you could include links to external resources that support your book’s central message or offer print out activity sheets relevant to your book. If you’ve written a travel book, you could have a blog detailing the different food that you’ve eaten along your way!

 

In essence, a website is a great way to add original content that doesn’t detract from the value of your book – and also to attract readers and users. It’s also a good way to promote special offers and discounts, or short extracts if you want to give readers a taster of the book that you’ve published.

 

You can link in your social media channels, a biography and pictures so that your website becomes a comprehensive online platform for you and your books. Make sure you think carefully before you register your domain name: if you’ve written more than one book, it’s a good idea to use your author name rather than your book title as the website name. That way you can link all of your titles to one site, rather than create a new site per book. The same goes for your social media channels – it’s a good idea to brand them by author name rather than per book. That way you can channel all your followers through one main channel rather than trying to increase fans through a multitude of channels.

 

Above all, it’s always best to keep two principles at the core of your social media and digital activities – what can readers get from your channel that they can’t get anywhere else, and to ensure that you update your channels on a regular basis. Social media is only done well by committing to a regular posting schedule, and websites should always be kept as up to date as possible.

 

Have fun…

 

As you’ll have learned from this article, book marketing is not a simple, one-shot process. However, we hope you’ve learned exactly what you need to do to promote your book and when – by undertaking these steps your book will have the best chance of making sales and a splash in the media! Make sure you have fun, too – marketing can be daunting, but also creative and enjoyable.

 

About us…

 

Matador offers a bespoke, comprehensive and high-quality self-publishing service. (www.troubador.co.uk/matador). We also offer standalone marketing and distribution services for authors who publish elsewhere (http://www.troubador.co.uk/distribution.asp) and standalone design and editorial services via our sister company, Indie-Go (http://www.indie-go.co.uk).

Our annual Self-Publishing Conference, held on 22nd April 2017, offers sessions on all aspects of the publishing process and can be tailored to each delegate’s requirements – registration is open now for £65 per person: (http://www.selfpublishingconference.org.uk).