The Eva Cammarata Collection … Kniterbocker Glory

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It’s the antithesis of slink – the antidote to slick: Eva Cammarata is embracing the handknit with the passion of a newlywed and creating sweaters, knickerbockers and skirts with extreme dimensions, show-off stitches and wild decorative techniques. 

‘Rustic chic’ describes Eva’s latest knit-filled collection which was showcased at the Fashions Finest show during London Fashion Week, looking like it’s made during relaxing moments at home… but ‘moment’ is hardly a description of the reality of the manufacturing technique with each garment representing hours of endeavour.

The painstakingly made pieces reveal Eva’s love for sustainability and creativity through the medium of natural fabrics and techniques.

Wild and woolly pieces, ideal for throwing on in the early hours at a devilishly louche party.

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There are few items as useful as a crisp shirt this season.

Teamed up with classic crop knits and beanie hats, Eva Cammarata’s collection epitomises the classic preppy look.

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Exposed midriffs have been flexed for several seasons now, and spring/summer sees Eva’s interpretation of the trend.

The absolute rule: matching top and bottom halves takes the look beyond mere lingerie…

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Fashion is in a contrary mood, using ‘sheer’ to conceal and to reveal.

Contradictions abound as featherlight fabrics in dusky colourways blend subtlety with overt exposure.  Blurred lines indeed…

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Eva’s everyday urban looks have a gentle, feminine touch.

Softly sculpted shapes, smart layers and a powdery palette of pistachio and putty, – the required elements for this summer’s casual chic.

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Prim tones and pretty details give a nod to period style.

Necklines high and prim or delicately plunging…

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Ladylike gets a sexy flourish, both girlish and glam, urban cool feminine pieces.

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Bold is the spirit for spring/summer 2015 and Eva Cammarata gets it just right with gorgeously feminine thigh-skimming dresses and vibrant tones … it doesn’t get much better than this!

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About Eva Cammarata…

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Eva Cammarata is a womenswear designer living and working in London. Born in Sicily, Eva graduated in Italy but continued her studies in London where was awarded a Master Degree in Womenswear Design at the “Istituto Marangoni London Campus” and a Ma in Digital Fashion, specializing in CAD design, 3D Graphic and Knitwear at the prestigious London College of Fashion.

Eva cut her fashionable teeth at Giles Deacon and Erdem Moralioglu and since opening her brand in the 2010 has showcased in Paris, London and New York.

The brand signature stands in the bold use of colours and unique textiles, combining traditional techniques with digital manipulation to create interesting prints and innovative knitwear.

Eva’s collections are inspired by Nature, Arts and Philosophy and designed for a woman that wants to be beautiful and sensual without compromising comfort and confidence.

Eva Cammarata is an ethical luxury label that believes in fashion that makes you  “look beautiful, feeling great”, using organic and biotech fibres that moisturize the skin of the wearer.

Impeccable quality is strictly associated with sustainability through the entire manufacturing process, producing in UK and Italy, dedicating great attention to environment and fair trade.

Eva’s take on sustainability…

Viscose, Wood and Wood yarn

We make sure to give back to nature what we borrow, for every piece make we plant a tree, simple.

Leather

We love animals… but we do use leather and other animal fibres such as silk and wool. We use real leather only for our limited edition garments made from beautiful remnants locally sourced. We believe is better to substitute leather with Wood or Alcantara.

Alcantara

100% Carbon Neutral a beautiful and eco-friendly alternative to leather. Made in Italy

Wool

Locally sourced merino (England)

Acrylic

Not a natural yarn but good news for the sheep, an animal friendly option for colder weather

Milk

We use milk fabrics that feel like silk on your skin and proven to anti bacterial and anti allergic. The milk yarns we use are recycled and produced in Italy.

Silk

We source all our silks from Italy.

Bamboo silk and yarns

We often prefer to use recycled bamboo silk and cotton, animal and environmental friendly.

Cotton

Most of the cotton we use is organic but often the range of colours or yarns is limited so we also use cotton from certified origin.

Monocel

Is a great substitute to cotton made from regenerated bamboo and treated with organic solvents therefore totally free from chemicals. Strong like cotton and soft like silk, makes beautiful jersey. Made in Norway

Lurex Lace

 

www.evacammarata.com

Facebook: Eva Cammarata (clothing)

 

Images © Shane Finn at Visual Devotion and Eva Cammarata

What To Buy This Spring

Military, spring, fashion, what to wear, what to buy

After what feels like the longest winter in history spring is finally here. This means two things: warmer weather and new clothes. It’s hard to know which one is more exciting. To get you in the mood we have put together a shopping guide to give you some inspiration. From the 1970s to mesh dresses, we give you the lowdown on the trends to keep in mind when you are shopping for your spring wardrobe.

Yellow

Yellow is in this season. In fact, yellow is the only colour to be seen in this season. If you think it won’t work for you then don’t worry. There is a shade of yellow that will suit every complexion. Choose between canary, amber, marigold or saffron. Just figure out your skin’s undertone and then find the hue that suits it.

The 1970s

The 1970s are back in a big way. Think hippy and 1970s Marrakech. Long, billowing dresses are right on trend, think luxury bohemian. Floral patterns are a given, especially on shirts. Brown coats and suede also featured heavily. Don’t be scared to clash and add a scarf.

Black And White

Monochrome was a huge trend on the catwalk. There were a lot of black and white suits, a node to one of the original glamorous girls, Bianca Jagger. Lanvin, Giambattista Valli and Céline all sent black and white suits down the catwalk.

Denim

Denim never goes out of fashion but this season jeans are baggy and cropped. Gucci meanwhile sent models down the catwalk in a little cowgirl dress which gave a nod to the trend without making you look like you just stepped off the ranch. Burberry on the other hand choose contrasting suede panels on their classic trench shape.

Shirtdresses

Shirtdresses may be a functional classic but this season they are also in. The classic shape was given many twists on the catwalk. Think drop waists and high slits. It is both tame and sexy. Shirtdresses go with everything, they can be either functional or glammed up for the evening. Either way, it’s a wardrobe classic.

Military

Nope, not time to join the army. Military is big this season, but don’t worry: it is completely wearable. Khaki may have hit the catwalk over 40 years ago but it is still a classic and is back in a big way. The olive drab hue is best and the catwalk went mad for military-style coats and dresses. Take inspiration from the suede khaki pieces at Chanel’s feminist protest. Ralph Lauren went for safari-style military glamour and Marc Jacobs went for a sexy silhouette.

Mesh.

Rita Ora caused a stir at the Vanity Fair Oscar party wearing a nearly-naked black mesh dress. Heidi Klum, Gigi Hadid and Irina Shayk also followed the trend at the Academy Awards after party. This one is only for the brave and you may want to tone it down for the daytime. You can give a nod to the trend without flashing anyone.

 

 

 

The 2015 Revival Of 70’s Fashion… A Pussybow Too Far?

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Was it a collective prodigality that triggered Spring/Summer’s new love of showing off? 

A desire for fabulous wealth? 

Or is fashion’s latest switch part of a conspiracy to make us shriek “Help, I’m out of style!  I need new clothes!”?

All of the above are true, but there’s also the boredom element.

Our love of candy-coloured babedom is powerful but has it run its course?

Has the Seventies secretary gone one pussycat bow too far, and as for spots – enough already!

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This season embraces all things 70’s and when it comes to 70’s add-ons, accessories are the icing on the fashion cake.

They are often the most practical and desirable items from a collection and the right selection can transform an outfit, key a wardrobe together and give a nod to each fluctuating trend without following it slavishly.

And the range of covetable trimmings this season is growing all the time – once, you could never have too many hats, bags and shoes, now sunglasses, belts, corsages and luggage can be added to the ever-expanding list.

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Block heels and wedges are the favourites for this season, alluring metallic in grown-up shades with strong texturizing.

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Chanel brought protest-inspired items to the catwalk, theming some of its bags around the zeitgeist-y notion of feminist protest (a theme which was not treated with any sort of reverence) and others around a watercolor that Karl Lagerfeld painted.

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Sunglasses featuring classic tortoiseshell, bright and funky colours, yellow and plum options, classic white and oversized.

Keep an eye out for Tommy Hilfiger’s square offerings…

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So, commit to memory now … bold status prints, geometry and dazzling swirls are making a noise, prints go tech with sophisticated digital patterns, psychedelic prints create sexy curves and poptastic infusions of technicolour gorgeousness take 70’s inspired fashion for the 2015 season to a new level.

www.corinne-modelling.co.uk

Fashematics: Oscars Fashion Infographic

With the Oscars fast approaching we are getting excited about…the clothes. Okay, it is about the films but the red carpet is a place for the actors and fashion designers to shine. We love this impressive infographic from Lyst. Over half the team at Lyst are data scientists, crunching over 100,000 data changes every hour from 9,000 fashion partners.

This week we tasked them with looking at the outfits worn by the Best Actress winners at the Oscars over the last 80 years.

They came up with a mathematically true formula that calculates the probability that a look will be Oscar winning, and also the luckiest combination.

The attached infographic sums up their findings, plus some extra data around the awards.

J is the luckiest letter for a Best Actresses’ first name to start with (good news for Julianne Moore this year)

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Made by  www.lyst.com

 

 

Björn Borg Launch SS15 Collection Via Online Game First Person Lover

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Björn Borg launch SS15 Collection via online game First Person Lover 1

When Björn Borg launches their spring summer 2015 collection, the Sports Fashion brand blows a kiss to the gaming world through presenting their collection not through a commercial, fashion ads or a cookbook, but through an online fashion game experience where their clothes gives the player extra love strength.

 

Through the game, a new platform for e-commerce is introduced: in-game shopping with the player equipping their avatar with the new Björn Borg collection to fight the forces of evil with the power of love. Equipped with a love glove, you master your enemies with e.g. a hologram kiss blower, a flower petal thrower or rainbow caster made from pink gold, white leather and acrylic glass for the ultimate style experience.

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The game has received a great reception with Kotaku, one of the largest gaming sites in the world, calling First Person Lover “one of the most fabulous things I’ve ever seen”.

 

Fellow Swede Felix ”Pewdiepie” Kjellberg, who runs the largest Youtube account in the world, calls the game “The most fabulous game in the universe” with his play through of the game at receiving over 3 million views so far.


 

American Youtube sensation Markplier calls it “Game of the Year”.

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“We have taken the aesthetics from the First Person Shooter games and turned it upside down. We want to offer gamers and shoppers a whole new experience”, comments Lina Söderqvist, Marketing Director, Björn Borg AB.

 

“It has been extraordinarily fun to see the collection come to life in 3D and having avatars wearing it. The game has taken my vision of fictional worlds to a whole new level. I might be the first designer ever that has his collection bought through a game”, says James Lee, Head Designer, Björn Borg.

The First Person Lover Game is free of charge at http://firstpersonlover.com

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About the SS15 collection

 

Björn Borg SS15 draws its inspiration from fictional worlds. Mesmerizing mythical islands, lost worlds and visionary computer games. A mainly monochrome collection where sport and fashion are intertwined.

 

The key prints in the collection are inspired by water, coral structures and ancient temples. These prints are found throughout all product groups. The key material trend for this season is mesh. This runs through inserts, paneling and details across apparel, underwear, bags, footwear and eyewear.

Styling takes its inspiration from scuba wetsuits through using chunky zips, neoprene, thicker seams and mixing together bright colours with black. Important colours in the SS15 collection are black & white and combining these with soft shades of grey, pink, orange and mint.

The Björn Borg SS15 collections of underwear, apparel, footwear and bags is available at select retailers and Björn Borg concept stores.

 

 

Elle Macpherson Wears Tim Ryan

Elle Macpherson wears Tim Ryan Elle Macpherson wears Tim Ryan pictures Tim Ryan fashion

Who: Elle Macpherson
What: Tim Ryan Black Fringed Jacket
Where: Arriving to the ABC studios for Jimmy Kimmel Live!, Hollywood
When: 29th January, 2015

Elle Macpherson looked her usual stunning self arriving at ABC Studios for Jimmy Kimmel Live! Can we have her wardrobe please? And her figure. Sigh.

 

 

 

 

Mila Kunis Wears Gemfields Mozambican For Jupiter Ascending Premiere

Mila Kunis wears Gemfields Mozambican For Jupiter Ascending Premiere1 Mila Kunis wears Gemfields Mozambican For Jupiter Ascending Premiere

The gorgeous Mila Kunis has taken some time out from looking after her new baby to make her return to the red carpet. Gemfields’ global brand ambassador made her return to the red carpet last night for the world premiere of her new movie ‘Jupiter Ascending’ in Los Angeles.

To mark the much-anticipated arrival of Gemfields’ Mozambican rubies, Kunis wore ruby jewellery by Miiori and Marina B, featuring Gemfields fine Mozambican rubies: Kunis said: “It’s a privilege to represent a company like Gemfields. I love wearing their beautiful emeralds and I’m so excited to be the first to wear the new rubies – these gems especially are perfect for the red carpet.”

Miiori Crimson Seduction Collection necklace – featuring 18 carat white gold station necklace set with rose cut diamonds and fine Mozambican rubies. 

Marina B platinum trilliant twins ring – featuring a 3.88 carat unheated Mozambican ruby and 3.11 carat diamond.

 

 

 

The Pick Of Holland Cooper’s Mens Tweed Collection

tweed, coat, fashion,

by  tedeytan 

Tweed has seen somewhat of comeback in recent times. This classic material fell out of vogue in the late 20th Century, where edgier materials like leather and denim became the choice of both trendy professionals and fashionable youths.

However, with the emergence of retro trends and vintage chic, tweed has had an impressive comeback in the 21st Century. With flashy trainers being replaced by sturdy brogues and sleek ties outclassed by quirky bow-ties, fashion is truly going full-circle and tweed is the new black.

This country staple has been favoured both by Britain’s aristocracy and agriculture community for centuries, yet now we are seeing tweed becoming increasingly present within urban fashion also. Whilst in the old days, tweed was the staple of the horse-racing track and hunting lodge, today it can be seen everywhere from university campuses to metropolitan pavements.

These days, classically cut garments, in tweed, are often contrasted with other materials and styles for an edgier, more fashion-forward look. Modern tweed can often be seen in sharp blazers paired with tattered Doc Martens and oversized coats complimented by muted skinny-jeans.
Meanwhile, the old-school complete tweed look is also coming back, with colourful socks and flamboyant bow-ties a must. Therefore, regardless of how much or how little you have, tweed is most certainly a material that can be a simultaneously contemporary and timeless edition to your wardrobe.

Holland Cooper have been offering high-quality, British-made Tweed for decades and are one of the most respected and longstanding traders of the material in the UK today. Therefore, considering tweeds re-emergence as a must-have fabric, here is our pick of Holland Cooper’s current collection.

Morrison Jacket (£349)
This striking tweed creation offers a flamboyant twist on a classic design. The jacket’s bold, and enlarged, pattern – which imposes striking hot pink lines on a subdued grey base – makes it a definite statement item in any wardrobe. Meanwhile, the jacket’s out-there pattern is neatly contrasted by its traditional silhouette and two-button design. Made from 100 per cent suede, and from only the finest of British made wools, this jacket is designed to slim the torso and emphasise the shoulders. If you want a proper hipster look, pair this jacket with a light-toned shirt, bold braces and a shiny pair of brogues. However, to grudge it up, add a pair of black skinny-jeans and a vintage band T-shirt, such as Led Zeppelin, to give the look an edge through this contrasting of styles and eras.

Pea Coat (£599)
For those who want to utilise tweed but without compromising on their contemporary look, this pea coat – in a subtle charcoal – is the perfect updated design for this traditional material. The lasted addition to the City Collection, this six buttoned number with piped black leather pockets is an understated and classy addition to anyone’s urban wardrobe. The intricate leather detailing, which extends to the sleeves and shoulders, gives this traditional pea coat some bite, whilst the careful construction creates a striking and powerful silhouette for the wearer. Meanwhile, the hand-crafted buttons add a nice level of detail to the coat, which is the hallmark of any quality item. This coat works best with a clean, crisp white shirt – perhaps with a statement collar – which streamlines the whole look without making it boring.

Aviator Gilet (£199)
The aviator gilet is perhaps the most unusual item in the collection and therefore is great for those who like their fashion to be standout and forward-thinking. This crafted item is made from both 100% wool and leather and is individually hand cut, designed and made in Great Britain using Scottish woven tweeds and wools. This design is excellent for those with a defined torso as it accentuates a muscular frame. The pattern is classic tweed but the leather detailing to the pockets and arm cuffs gives this gilet a modern twist. Perfect when paired with classic-cut jeans and for the more experimental wearer, why not match it with a slim-fit denim shirt.