The Business of Books With Jane Cable: David Ledain

the-business-of-books-interviewswithjanecableThis week Jane Cable interviews David Ledain about why he believes he can sell more self-help than fiction and why he decided to turn his own experiences into a book. Find out more about David at www.gaydad.co.uk.

I am a gay dad and to protect those I love I write using the penname – David Ledain. I live on the south coast of England and have two sons. When I was going through the process of coming out and separating from my wife, I couldn’t find anything about other gay dads like me, so I wrote a book: Gay Dad – 10 true stories of divorced gay men with kids, living in the UK today.

How much of your working life does the business of books take up?

I write fiction as well, and the two different sides to my writing take up a lot of time, but mostly that is marketing and promoting, which some people find dreadful and they are uneasy with. I love the new challenges and surprises that meeting interesting people and talking about my work brings. The first radio interview I did was very daunting, but the presenters are there to get you to talk about your topic, not to bamboozle you as they might a politician. I do try and write something every day, even if it’s only a paragraph or two, or just go back and do some editing.

writing, publishing, writers. david ledain, jane cable

What’s your business model to earn a living from writing?

I realised quite quickly, after I had written and published my first book, that I wasn’t about to be giving up the day job to spend my precious time doing what I love, which is writing and researching, as a full-time occupation. What I also learned, having published Gay Dad, was that non-fiction, especially when it concerns true life stories, sells much better than fiction, and this got me to think about how other self-published writers might benefit from telling their own stories and personal experiences to engage more with their audience. I am currently developing this idea with two fellow self-published authors who have also found a much more receptive market in their non-fiction work than they have in their fiction.

What do you consider to be your major successes?

Gay Dad has been, and will continue to be, successful. But I measure success not only in the number of sales and royalties I make, but in the number of times I get approached by radio presenters to come on their shows, editors asking me to write pieces for their magazines, or people wanting to set-up LGBT courses and ask for my input. The greatest feeling is when guys send messages of gratitude for the support they’ve gained from reading Gay Dad and the other men’s stories, and for bringing the subject into the open and making the public more aware of what I believe, is a far more common thing than we realise.

Tell me about your latest project.

I am happiest when I’ve got many irons in the fire and lots going on. Consequently, I have just launched the Gay Dad website www.gaydad.co.uk ; I’m in the process of writing a self-help guide for independent authors to tell their personal stories; I’m writing the third novel in my fiction series and have drafted the storyline for a new series about a gay FBI agent set in the 1950’s. Lots going on, and the different income streams also means I am getting nearer to my dream of being able to make a living from doing the thing I love – writing.

When a Mother Isn’t The Best Person To Deal With An Anorexic Child

anorexia, carol lee, child, helpIT’S NOT A MOTHER’S JOB

Author and journalist Carol Lee spent many years helping her god-daughter, Emma, in her battle with anorexia and bulimia.

Emma’s first spell of anorexia seemed to happen suddenly. One minute she was a moody 15-year-old, the next she had locked herself in her bedroom and wouldn’t open the door.

I was called to the flat, only half a mile away, where her parents lived. Perhaps she would open it for me, the godmother she was fond of. But no. This was the beginning of her flight into anorexia, five years of Emma locking people out.

When I told friends about this, ‘What about her mother?’ they asked. ‘What’s she doing?’

But her mother was, in a sense, the last person who could help. She was the person the door was most firmly closed against. She was, in Emma’s terms, part of the problem and not yet part of the solution.

For a mother’s anxiety, her fear, her guilt, transmit themselves and a child with eating problems picks all of this up.

For although her mother was an excellent cook, Emma had rejected her delicious food for years. Instead, she raided the fridge for snacks. Her mother was a single parent who worked to provide for them both. It was tough. She was busy and tired and believing it was better for Emma to eat something rather than nothing, she gave in to Emma’s fridge-raiding.

Which is how I began to understand the importance of children having someone else to turn to. An aunt or a friendly neighbour. Someone not as close, intimate and worried as a mother. Someone who would respond more calmly.

Although Emma was fussy with food at my place too, she was easier with me. I wasn’t tangled up in emotions which had been simmering for years and she responded to me being both firm and relaxed.

But a godmother alone isn’t the solution to a teenager  determined to take up with anorexia. I put it that way, because the condition is a choice. Being ill from it comes later when food deprivation causes things like critically low potassium levels and weakened muscles.

To deal with this, Emma was hospitalised many times. Initially locking out the doctors too, she refused to accept the treatment on offer. Finally, she ended up on a secure Unit for people with eating disorders. It was this stay which eventually worked.

For Emma’s problems were deep-seated. Life hadn’t given her enough of the love and attention she needed. There were few outlets for her bright, creative nature and for her deep need to give and receive lots of love. ‘I don’t know who to give my love to’ was one of the sad entries in her diary.

Anorexia was her way of dealing with this, a way of making her mark. Refusing and abusing food ‒ for she had bulimia too ‒ was her form of protest. She never wanted to die, although that wasn’t always clear to me at the time. Like Dickens’s Oliver, she wanted more ‒ more of the life opportunities and emotional nourishment she felt deprived of.

The expert help Emma received in a specialist Unit provided her with therapies which opened the door to her inner self. Music, art, group and individual therapy were all on hand and she began to flourish.

It still took five years in total for her to emerge from anorexia, but now, in her thirties, she remains well. She has a good relationship with her mother whose past difficulties she has come to understand. She is close to her stepfather, to me and to the friends she’s made along the way.

To Die For: The true story of a girl with anorexia and the woman who tries to help her by Carol Lee. Published as an ebook by Corazon Books, available exclusively from Amazon from Wednesday 8th February 2017.

 

 

The Business of Books: Giving it all Away

the-business-of-books-interviewswithjanecableJane Cable’s Another You goes on free download on Amazon…

Two weeks ago I wrote about trying to be empirical in judging the results of marketing – and also that Another You would be on free promotion. While an ideal opportunity to see if I could actually learn what worked and what didn’t, it felt a nerve-wracking and risky time, because if you can’t give your book away, what hope do you have of actually selling it?

Another You proved in spades that it could be given away. The entire week of the promotion it stayed in the Kindle UK top 200, most of that time in the top 100, rising to a highest position of number 20 and topping the free women’s historical fiction chart. Far, far, beyond my wildest dreams. So what did I do to achieve this?

First, the day before the promotion I sent round robin emails and used lead generation software for linkedin to all my friends and contacts who have shown an interest in my books. It was flattering that many of them had already bought it but I am sure there were a few who downloaded during offer week.

It was also a case of extending my network to people I used to know and I used Facebook and Linkedin to reach the alumni pages of both my secondary schools and the large accounting firm I trained with. From my former sixth form in particular the response was most enthusiastic, but then we always were a rather bookish lot.

I devised a number of campaign graphics on Canva, some with review quotes from other authors, another pushing reviews in aid of Words for the Wounded. I used a different one each day on Twitter, Facebook and Linkedin. I also did some paid advertising and post boosts on Facebook. This included a ‘shop now’ promotion with a link to the Kindle UK download page which received 42 click throughs and cost £18. I messed up another boost later in the week by not noticing I’d reach the spend limit on my account, but by that time the book was flying and it didn’t seem to matter very much.

publishing, Jane Cable, writing

I also spent a little money (around £10-£15 each) on three free book promotion sites. For the UK market I tried Book Bongo but I have to say I was disappointed with the amount of coverage on social media and the book didn’t appear in their newsletter until after the free period was over. There was also a free listing on Book Angel.

For the US market I tried Awesome Gang and Pretty Hot on different days. The jump up the free chart was far more impressive on Awesome Gang day when Another You rose to number 671. The main Amazon.com marketing came from my publisher, Endeavour Press, who sent out hourly promotional tweets with a link to the site throughout US book buying hours. I can only think this was hugely successful because at the end of the week the book reached the dizzy heights of number 68. Amazing – as a quintessentially British author I never expected to have such appeal in the USA.

Overall the key must have been to reach enough downloads early in the promotion for the Amazon algorithms to kick in. Endeavour advises getting as many people as possible to download on the first morning and I suspect this is the reason.

Although I wish I’d had more time to prepare for the free offer period I really couldn’t knock the results and in the week since it ended Another You has continued to sell well and remained in Kindle UK top 20 women’s historical fiction. Now I need to somehow launch it closer to number one and that coveted bestseller label.

 

 

A Day in the Life of author Rosie Jackson

The Glass Mother Rosie Jackson

A prize-winning author, Rosie Jackson is widely published. Her  books include The Glass Mother, The Light Box, Mothers Who Leave and What the Ground Holds.

Rosie is a Hawthornden Fellow 2017. She is a member of Arts and Health South West.

My days vary depending on where I am with any writing project.  When I’m in the middle of something big – my memoir, say, or putting together a collection of poems – it’s easy to be disciplined. I can happily sit at my desk six or seven hours each day and sometimes into the night as well, writing, editing, re-writing, re-editing… But in the fallow periods in between, I’m more self-indulgent, going for long walks, to see galleries, films, friends, travelling, rather like a camel stocking up on culture for the dry patches.

Rosie Jackson Cottage

I live alone, so can be as flexible as I like with my time. But my 17th century cottage and its demanding garden always find some job to tempt me away from my study, especially in the summer, and I have to be strong-willed to keep the writing going. It’s important to me not to get isolated. I belong to a couple of monthly peer groups – in Frome and Bath – for my poetry work, and am collaborating on my next project – a book of poems about the English artist Stanley Spencer and his first wife Hilda Carline – with Devon poet Graham Burchell. Exchanging poems with him by email for critique every few days helps sustain the momentum. I go to poetry readings and cafes, and also run writing groups, on memoir and poetry, which all add to a sense of creative community. Next month I go to Hawthornden Castle in Scotland for a fellowship – a whole luxurious month of nothing but writing, all meals provided. Thank you, Mrs Heinz!

Rosie Jackson

Like most of us, I spend a lot of time on the Internet – there are so many excellent sites, blogs, tips, research, resources available at the click of a mouse- and I feel tempered use can really improve one’s work. I love receiving messages from people I don’t know who’ve suddenly discovered my books.

I make sure I exercise every day, even in the midst of a project. Nothing too fanatical, but for an hour at least I walk, cycle, or do yoga, and swim half a mile each week. I’m very impractical – oh, for a DIY husband! – and have to gear myself up to do jobs like checking car oil and tyres, buying replacement hoover bags, let alone decorating. I’d far rather be inside a book, whether my own or someone else’s.

What tends to get squeezed out is reading. If I’ve cleared time to be at my desk, I’m more likely to be writing than reading, and I need to find more time for that. It’s all about balance really – alone time and being with others; living enough to have something to write about; sitting and moving; being with words and in a space of silence.

The Light Box Rosie Jackson

I do try to carve some time out each day to do without words altogether. They are not, after all, as important as what we do, as the life we actually live.

 

Catherine Balavage’s Poetry Book What Do You Think?: A Collection of Poems Free Until 27th January

poetry, poetry books, poet, female, women, Catherine Balavage, what do you think? writer

Some good news for poetry fans, you can get Catherine Balavage’s poetry book, What do you think?: A collection of poems, for free until the 27th January 2017. It is free on Amazon Kindle across the world. The book has received good reviews and has reached no 1 in the women’s poetry fiction chart on Amazon. Get your copy of What do you think?: A collection of poems here.

The Bookshop Owner Jane Cable talks to Sandra Foy

the-business-of-books-interviewswithjanecableThis week Jane Cable talks to Sandra Foy, a bookseller living in Manchester who is also a book blogger, blogging at readingwrites.wordpress.com. She love crime books and watching cricket.


What is your writing related job or business?

I am a bookseller who owns a shop in Urmston Manchester. This time last year my only connection with the publishing world was through my blog and the occasional advanced reading copy that I was offered in return for an honest review.

I was in the book club at Urmston Bookshop, but then, in March, quite by chance, I saw that the shop was for sale: it seemed like divine providence. I had always wanted to own a bookshop but never imagined that it would happen. At first together with my husband we made tentative enquiries about the business which then just snowballed and everything just seemed to slot into place incredibly well.

The previous owner really wanted someone who loved books to take over, so I had the advantage over the other potential buyers who had no interest in books and just wanted a shop. They were fabulously helpful to me during the sale and also afterwards, teaching me everything they knew.

I was also incredibly lucky that during the sale a lady walked into the shop looking for a job, she has worked in many libraries and is now a fantastic colleague and friend.

The Bookshop Owner Jane Cable talks to Sandra Foy
What is the most rewarding part of it?

There are so many rewarding parts of owning a bookshop.

Being a huge part of the community and bringing them together for author events and film nights and hearing them say how much they have enjoyed them and look forward to more is enormously rewarding.

Putting a book into someone’s hands who wouldn’t otherwise read such a book and have them come back and ask for more because they so enjoyed it is just fabulous.

And a massive reward is being able to take authors into local schools and seeing the children’s faces light up with delight and enthusiasm.

 

What do you consider to be your major successes?

I have only been in the shop for seven months, but I feel the successes are the book clubs. We now have three adult book clubs and one children’s club (Talking Tales) for 8-11 year olds, with membership growing all the time. Seeing adults come together to discuss books is great, but to be able to enthuse children and see them want to read is beyond wonderful.

 

Have you always loved books and what are you reading at the moment?

I have loved books from being a very young child. Enid Blyton was my first love, I even created my own Secret Seven with friends. She gave me a life-long love of the crime genre.

At the moment I am reading Some Luck by Jane Smiley for one of our book clubs and also Intrusions by Stav Sherez (really good!) as we are doing an event at the bookshop with Stav and Sarah Ward in February.

 

 

The Business of Books – 18.1.17

the-business-of-books-interviewswithjanecableSince Another You saw the light of day almost a month ago much of my writing life has been taken over by marketing, interspersed with periods of panic that I’m not marketing enough, or that I’m doing the wrong things. It’s actually very hard to tell what works, however empirical you try to be, so one of my first priorities has been to start the reviews ticking over. That really matters.

Reviews are not all about an ego trip for the author – although I have to say with some of the initial comments about Another You my head could swell more than one hat size. In the cold light of day – rather than the warm glow of knowing someone really loved your book – reviews are about Amazon algorithms. Once you pass a certain number (said to be 50, but for The Faerie Tree it was somewhere in the low 60s) your book will be featured more and more in Amazon customer mailings and suggestions. It’s certainly worth it – I went from selling a few copies of The Faerie Tree each day to selling a thousand or so over a three week period. It just takes a little while – and a lot of work – to get there.

Some lovely reviewers will post on Amazon on the UK, in the US and on Goodreads – as well as their own blogs if they have them. There’s an extra dimension to the Amazon reviews for Another You because for each one in the UK and the US I’m donating £1 to Frost’s favourite charity, Words for the Wounded.

Over the last few years I’ve met some lovely book bloggers online. Most of them have full time jobs and/or are busy mums as well as reading, reviewing and writing and I have a huge admiration for their work rate. I try to be as helpful to them as I can by sharing and tweeting things which I think will be of interest to my followers too and taking part in their special events, so over time relationships build. That means I don’t feel bad about asking if they’ll review Another You or take part in the blog tour but it also means it’s a pleasure to work with them.

The Business of Books – 18.1.17topbookboggersinDorset

Some really go the extra mile, putting together graphics for the book to go with their reviews. Making these graphics – especially useful for saying more in Twitter posts – is something I’ve started to do myself, using a website called Canva. I have no design skills at all but even I can manage to knock up something which looks quite professional. Here’s one I prepared earlier to showcase some review quotes.

Something I haven’t been able to do before is offer a free ebook on Amazon to generate downloads and reviews. On Friday I had an email from Endeavour saying that Another You will be on free promotion from 16th – 20thJanuary. I was really excited by the possibilities but a little phased by the lack of notice. Having canvassed a few writer friends they advised me to get everyone possible to share the news – and the download link – and to look at a few well-chosen free book promotion sites. Sadly most of them need a lead time of at least five days but I have picked three and I’ll let you know well they work in due course.

To end my post with something completely different… I am absolutely made up that my first novel, The Cheesemaker’s House, has been selected by Books on the Underground for 1st February. I really believe in sharing books and this is an amazing way to do it. I’m hugely grateful to the book fairies for allowing me to join the fun.

To download your free copy of Another You before Friday please visit:
https://www.amazon.co.uk/Another-You-Jane-Cable-ebook/dp/B01N9HINKI/
https://www.amazon.com/Another-You-Jane-Cable-ebook/dp/B01N9HINKI/

 

 

Marge And The Pirate Baby by Isla Fisher

isla fisher, book, children's book.

Lets start with what you are thinking: yes, THAT Isla Fisher. She of Home & Away (if you are of a certain age, ahem), Wedding Crashers and Shopaholic. Her comic ability in acting transfers to the written world. She is now a bestselling children’s author. Isla has three children and has been making up stories at bedtime for them every night since they were born. She wrote her books to remind her children of all the fun they have had reading books and sharing stories.

Illustrated by the wonderful Eglantine Ceulemans, this book is the second in the Marge series and it is warm and witty, funny and mischievous. A great read for kids, but also enjoyable for adults to read. A real winner.

The second fun family story in the MARGE series by actor & comedian Isla Fisher, illustrated with wit and warmth by Eglantine Ceulemans.

Marge is back and exploring the neighbourhood with the kids! With some help from Jemima and Jake, can she stay in charge and keep ‘pirate’ baby Zara under control? And can the children make sure Marge behaves at Uncle Desmond and Annie’s wedding?

Marge and the Pirate Baby