Category Archives: Culture

Business of Books: Claire Dyer

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the-business-of-books-interviewswithjanecableClaire Dyer is a novelist and poet from Reading, Berkshire. Her novels are published by Quercus and her poetry collections are published by Two Rivers Press. She likes love stories and cheese!

How much of your working life does the business of books take up?

I’d say all of it. Until recently I balanced my writing life with a part-time job in London and bringing up my family. However, now that my kids have grown up and left home and my husband is happily ensconced in a new business venture, I am in the very fortunate position of being able to live a full-time writing life.

It’s interesting that you use the phrase ‘business of books’ in the question though, because I do very much consider what I do as a job. My working week comprises of days when I’m at my desk by 9.00 am and finish around 5.00 pm and then two nights a week I teach Creative Writing for Bracknell & Wokingham College. I also attend a regular poetry class in London and am out most other evenings at writing-related events, including workshops, book launches, poetry readings, etc., etc.

However, if you were to ask what I do during those hours at my desk I’d struggle to give it definition because it’s so varied. There’s a lot of networking to do, of course, and lesson planning and I do try and set aside chunks of time to write, but my commitments as Chair of Reading Writers, Poets’ Café Rep for Reading’s Poets’ Café and the work I do for my Fresh Eyes clients also keep me busy. No two days are ever the same and I never quite know what will come through on email or what poem might insist on being written, and if and when I’m involved in writing, editing or rewriting a novel then that’s a whole different kettle of fish altogether!

So I hope I’ve answered the question OK because, for me, being a novelist and poet is a full-time job even though I don’t write novels or poems all the time!

What’s your business model to earn a living from writing?

I guess that unless you’re a regular best-selling author (preferably with a film deal!) or a poet whose work wins major prizes or secures lectureships at high-ranking academic institutions, it’s hard to make a living from writing as many will testify, and I’m afraid I’m not very hard-nosed when it comes to financial things.

I have been lucky enough to earn some money from my fiction, including advances, royalties and the sale of foreign rights, and poetry competition wins and fees earned from Fresh Eyes clients and running workshops have brought in some other income, but my teaching role is done more for love than money, as are the voluntary roles I have within the local writing community.

So I would say overall that my business model is very ad hoc, not thought-through and definitely would not sustain even the lowliest of writing garrets! However, I live in hope that one day I’ll become a regular best-selling author (with a film deal) AND a poet whose work wins major prizes, secures lectureships, etc. etc.!

Claire Dyer - credit Dale Strickland-Clark

Claire Dyer – credit Dale Strickland-Clark

What do you write and what do you consider to be your major successes?

I write novels which I hope would appeal to quite a wide range of readers and which are probably better defined by what they’re not, than what they are. They aren’t really light commercial women’s fiction, nor are they literary fiction but they do (I hope) tell convincing stories about emotional dilemmas in a prose style which is both succinct yet lyrical!

With regard to my poetry, again I would say I’m more of a lyric poet than anything else. I do, however, believe very strongly in the crossover between poetry and fiction; both tell stories and both need the careful placing of just the right words in the right order!

My major successes must be my published works which include (so far, she says hopefully!) 2 novels and 2 poetry collections and my academic qualifications (I have 3 degrees but alas can’t sing nor do I own a sparkly dress!)

However, success in the writing world is a strange thing to quantify. As I say above it isn’t always (and can’t be) about money; it can be about reputation though and about being supportive to other writers; it can also be about stretching yourself to write more honed and precise poems and novels which could in time prove memorable.

As a novelist and poet I feel I’m always learning and am always challenging myself and I would consider myself successful if I could become a better writer and poet, a better champion for the written word in whatever form this takes and to continue to love what I do.

Tell me about your latest project.

I have a couple of projects ongoing at the moment.

I’ve just finished rewriting a novel in concert with my wonderful agent and have had a huge amount of fun and have learned heaps during the process. I will also be putting together a new collection of poetry over the next few years (the last one took 4 years to complete) and in the meantime am working on a collaborative poetry project with two amazing poets and have started a new novel (with I’m glad to say the approval of my aforementioned wonderful agent)!

I’m not sure what 2017 will bring because the writing life is nothing but unpredictable: good news and/or bad news could be on their way, the only thing for sure is that what any writer needs is a big heart, a huge amount of courage, a thick skin and plenty of chocolate!

A Day in the Life of Victoria Fox

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I wake up, wondering why I’m not on a beach in the Seychelles. Where is the sound of the ocean, the gentle sway of my hammock? This is the life a bonkbuster author ought to have: glamour, cocktails, lazy mornings spent penning a chapter in my satin bathrobe, all elegant turban and painted nails… Or maybe a gilded office in an LA mansion, surrounded by glossy ornamental panthers, à la the late, great Jackie Collins.

A Day in the Life of Victoria Fox1The reality is neither of these things. Instead, it’s downstairs in my Bristol cottage to warm a bottle of milk for my one-year-old. She’s already singing to herself, talking to her toys Michael, Jean and Trudi (I have to give proper names to every toy she owns, I don’t know why: she has a Duncan, for heaven’s sake). It takes us a long time to get dressed, interspersed as this is with removing every book I own from the bookshelves and having a good rummage in my underwear drawer), and all the while I’m imagining what happens next in my book. This was a trick an author friend told me a while back: when time is tight and opportunities are few, write the story in your head. That way, when you do get a chance to sit down and get to grips with the word count, it’s all there waiting for you. (This is advice I’d give any aspiring writer, by the way. Whether you’re on the bus, doing the washing up or queueing at the supermarket, write it in your head. It makes that blinking cursor much less scary.)

 

We go for a walk in the morning, up the hill to look at the lake. It’s beautiful, sunny, and there are a few sailboats on the water. I’m hoping she’ll drop off to sleep so I can sneak back and do an hour’s writing, but invariably she’s still babbling about something or other by the time we get home. Perhaps we’ll see a friend before lunch, or build that tower of colourful blocks for the six hundred and sixteenth time.

A Day in the Life of Victoria Fox2Ah, a nap! Early afternoon and I sit down to write. It pours out – and, oh, it’s nice to think about something that has nothing at all to do with babies. For a precious forty-five minutes, I’m whisked away to Italy (where my next book is set), drifting through the grounds of a fragrant Tuscan villa and getting lost in the lemon groves. Maybe I’ll answer some interview questions on my latest novel The Santiago Sisters, and immediately I’m transported back to Argentina, where the story begins and where I went on honeymoon. It seems a world away, before I even knew my daughter. In Patagonia, we rode horses and camped beneath the stars. I was always destined to know her, I realise: she was always in my stars.

 

Speaking of which, there she is, a squeak from upstairs. I’ve missed her a little and scoop her up for a hug. We decide to go to the zoo. She enjoys pointing at a gorilla, who is not impressed, and then she talks all the way home in the car: there are important messages to communicate but I have no idea what they are. I make the most of playing my music, because before long I’ll start getting requests from the crowd.

 

My husband comes home early evening. He asks me about my day. Judging by the washing up in the sink and the remnants of supper on the high chair, it looks like any other day. But I did get a mini-break to Italy, and to South America…and maybe tomorrow will be the same.

 

Victoria Fox’s The Santiago Sisters is out now.

 

 

The Alzheimer’s Solution By Ayesha Sherzai & Dean Sherzai Book Review

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the alzheimer's solution The Alzheimer’s Solution: A revolutionary guide to how you can prevent and reverse memory loss

 

Alzheimers is a disease that terrifies most people. We have been told for years that there is no cure. The medical profession are also unsure what causes it. Which makes this book revolutionary. It says it can reverse Alzheimer’s, and also gives those who already have it more years. A big claim indeed. Backed up with clinical studies and facts, this book IS very impressive indeed. It even has recipes to keep yourself brain healthy. A huge amount of research has gone into this book and I believe that everyone should read it, and follow it. I found this book fascinating. I will be trying my best to follow the programme. Especially as two-thirds of women end up with Alzheimers. More than men. Which is not just due to the fact that we tend to live longer but also because men have more cognitive reserve. Fascinating and life-changing. Get your hands on a copy.

THE HIGHLY SUCCESSFUL, PROVEN PROGRAMME FOR REVERSING THE SYMPTOMS OF ALZHEIMER’S DISEASE

Alzheimer’s Disease affects over 47 million people worldwide but 90 per cent of cases can be prevented.

Based on the largest clinical study to date, The Alzheimer’s Solution, by leading neurologists and Alzheimer’s specialists Drs Dean and Ayesha Sherzai, provides the essential practical tools you and your family need to reverse the symptoms and prevent cognitive decline. 

Alzheimer’s disease isn’t a genetic inevitability and a diagnosis doesn’t need to spell the end. Ninety per cent of us can avoid getting it and for the 10 per cent with strong genetic risk, the disease can be delayed by 10 to 15 years. This is based on the remarkable results Dr Dean Sherzai and Dr Ayesha Sherzai have seen in their own clinic.

This much-needed revolutionary book provides:

*The groundbreaking and successful programme for the treatment of Alzheimer’s
*A practical 5-part plan for reversing and preventing Alzheimer’s, covering food, sleep, exercise, stress-management and activities that keep your brain healthy
*A questionnaire for assessing your risk level and daily guides for optimising your brain’s health
*Delicious and simple brain-healthy recipes for you and the family to enjoy

The Alzheimer’s Solution By Ayesha Sherzai & Dean Sherzai is available here.

The Business of Books

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the-business-of-books-interviewswithjanecableThroughout 2017 I’ll be alternating my own blog posts with interviews with other authors and book business insiders. I have a background in business myself, having trained as a chartered accountant and run my own company for the last sixteen years and when I embarked on my career as an author it was comforting to know how the commercial world works.

One of the biggest lessons I’ve learnt in my business life is never to ask anyone to do anything you wouldn’t do yourself. So in that spirit I’m going to kick off the series by answering the questions I’m going to be asking other authors.

How much of your working life does the business of books take up?

Up until now I’ve planned my working life so that a day a week is devoted to writing and the rest to the accountancy business I run with my husband. In practice I rarely take a whole day off so I’d say the split of my week as a whole is more like 25:75.

In 2017 all that will change as we’re going to move to Cornwall so that I can write more or less full time. Enough of our accountancy business can be done online or in distinct jobs which can completed with visits back to Hampshire when we’ll catch up with friends as well. We felt it was a bit of a risk but we have good relationships with our clients and most have been really supportive.

Now we just have to sell our house!

What’s your business model to earn a living from writing?

Unlike most authors, at the moment my only income stream from writing is book sales.

Being an accountant I set up my writing in a separate limited company from the start. The company owns the copyright to all my work and is owned by our accountancy business because I knew I would make losses initially so it was a more tax efficient structure.

2016 will be the first year the company makes a profit and I’m really proud it’s come so soon. This is purely from sales of The Cheesemaker’s House and The Faerie Tree – mainly ebooks and mainly from Amazon, although paperback sales from local outlets and events have also played a part.

At the moment I plan to re-invest any profit I make in marketing in the hope that the accountancy business can continue to generate enough money for us both to live off.

the-business-of-booksjanecable

What do you write and what do you consider to be your major successes?

I write romantic novels with a twist of suspense. Undoubtedly the things which have made the most difference to my writing career were winning prizes. Way back in 2011 an early draft of The Cheesemaker’s House was a finalist when the Alan Titchmarsh Show won a competition sponsored by Harper Collins to find a new novelist. It gave me the confidence to press ahead and publish the book independently when I couldn’t find an agent or a publisher for it and it’s still my biggest commercial success, ending 2016 in the top 100 romantic ghost stories in the Kindle UK chart.

But it was the second competition the book actually won – the Words for the Wounded Independent Novel Award in 2015 – which moved my career on a stage when as a direct result I was signed by my agent, Felicity Trew. Within a year I had my first publishing contract with Endeavour Press.

Tell me about your latest project

My Endeavour ebook, Another You, was published just before Christmas. As Frost readers who regularly follow my blogs will know, the timing was something of a surprise and my latest project is getting together some serious marketing.

But the new writing cannot stand still and I am on the verge of completing an initial draft of what I hope will be my next novel, a romantic mystery set under the endless skies of Lincolnshire.

Jane Cable
www.janecable.com
@JaneCable

 

 

Best Endeavours Business Best Practice: Jane Cable On what happens once that publishing deal is in the bag continues

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Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.

BUSINESS BEST PRACTICE

So there we have it: from a deal signed in August to the perhaps untimely escape of the book just before Christmas – the first part of Another You’s story is complete. But in many ways the hard graft is just beginning.

Having come through the ranks of savvy indie authors it amazes me when I meet writers with publishing deals who think that marketing isn’t their job. Yes, when you have a deal you aren’t the only one trying to sell as many copies as possible, but I don’t believe you can delegate responsibility. As a writer I have three books to market – as a publisher Endeavour has thousands.

My motivation for writing is to share my stories. Perhaps it’s different for other authors; maybe the craft itself is enough, and finding a publisher is sufficient reward for a job well done. Perhaps for them it is the end of the journey.

How other authors approach the business of writing fascinates me and next year I’ll be using this blog to talk to some of them about how they make a living from their words. This will come as later in 2017 I’ll be making the transition from more-or-less full time accountant to more-or-less full time writer. It’s going to be quite some year.
Jane Cable, publishing, writing

But for now I am back to the anxious business of nursing a new baby through its first fragile steps into the world. I can’t stop myself from checking Amazon rankings daily and I am waiting with equal parts of terror and excitement to read the first review. Quite frankly I need to get a grip because no one is going to get around to reading the book over Christmas.

As for me, I’ll keep on gently marketing during the break. I need to approve a press release for issue early in the new year. I need to send seasonal/promotional emails to friends. I need to perfect the art of creating publicity material with Canva (my new favourite website). Perhaps I need a Facebook advert. And I have blog tour material to prepare and at least four guest blogs to write.

Thank goodness my husband has Christmas sorted…

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. Another You tells the tale of how chance meetings on the 60th anniversary of D-Day help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.

Monday Club A Collective For Actors and Creatives

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ttf-photographer-tom-metcalfe-1Monday Club is a collective of creatives who meet once a week as a company of actors, dancers, writers, directors and more to generate new ideas and to share skills from our various artistic backgrounds. We encourage collaboration and the development of new writing and performance, and support individuals in the exploration and achievement of their artistic goals.

TAKE THE FLOOR

Take the Floor is an exciting new scratch night, hosted by Monday Club at Chelsea Theatre. The night promotes new work within all forms of the arts and forges connections for collaboration between these varying mediums. At the event, we encourage creative support between participants and we provide ‘no pressure’ networking opportunities. All of our pieces are handpicked from a variety of promising new artists with fresh and dynamic ideas.

The evening begins at 6pm when visual artists exhibit their new work in and around the bar. The auditorium then opens at 7pm for a number of eclectic ten-minute performances on Chelsea Theatre’s wonderfully spacious stage. The twenty minute interval sees the first of our selected singer-songwriters perform in the bar, with the second musician playing at the end of the night, when performers and audience members discuss what they’ve seen, and perhaps even swap details for future collaboration over a very reasonably-priced drink at the bar.

Following our first Take the Floor in October, writing partnerships have been formed, advice has been shared from participant to participant, and pieces shown have continued on their various trajectories with feedback from our Take the Floor audience to help shape their development.

A celebration of diversity and collaboration within the arts, Take the Floor is a stimulating evening of creativity for those interested in seeing short bursts of varied entertainment, and those who are looking for inspiration to create their own work.

Visit www.mondayclub.co.uk to find out more.

Date: Sunday 15th January 2017

Time: 6pm for visual art; 7pm for performances on stage

Location: Chelsea Theatre, 7 World’s End Place, King’s Road, London, SW10 0DR

Tickets: £6 for one or £10 for two tickets for the whole night; £3 entry on the door for music only.

Tickets available from www.chelseatheatre.org.uk soon!

Take the Floor is run by James Bailey, Charlotte Whitaker, Robyn Hoedemaker and Guy Remy.

info@mondayclub.co.uk

 

Best Endeavours Book Blogging Best: Jane Cable on what happens once that digital publishing deal is in the bag continues.

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janecablenewbookwriterBEST ENDEAVOURS

Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.

BOOK BLOGGING BEST

It wasn’t how I’d expected to find out that Another You was live on Amazon. It was just a hint, really, in an email from Endeavour. The lovely Dorset author Rosanna Ley had given me a cover quote for the book so I’d passed it on. Only to receive the reply that the Amazon description would be changed but it might take twenty-four hours to update.

I was straight on the internet and searching. Yes – there it was. Pristine, undownloaded, unnoticed. Just how I wanted it to be.

Nevertheless I sprang into action. My Amazon author profile needed updating and the book linked to it. My web designer needed a prod… but only because she’d been moving house and once she realised the urgency she rushed to publish the updates.

I also needed to tell the bloggers signed up for the tour. I’d envisaged tying it in with a January launch but it was becoming clear there was no way I could keep my promotional powder dry for that long. So I consulted and we’ve agreed that it doesn’t matter so very much and we’ll probably go for early February. It’s an enviable line up of premier British book bloggers including Rosie Amber, Liz Loves Books, Linda’s Book Bag, Being Anne and Jaffa Reads Too.

The next question was review copies. With my previous titles I relied heavily on Netgalley – and Netgalley promotions – to reach anyone who may want to review the book. Matador had made them available for four to six weeks but Endeavour’s policy is just seven days – and the clock started ticking on Friday. My next task was to reach every blogger who’d shown an interest in my books in the past; by email, through Twitter – even Goodreads (although Goodreads frown on this sort of behaviour) just to let them know the book was there. Some weren’t interested but overall the response has been really good. And of course I’m tweeting the link to the Netgalley download as often as I dare.

Jane Cable, publishing, writing

Regular readers of Frost will know my connections with Margaret Graham’s charity, Words for the Wounded, and I had always intended to use the book to raise funds and awareness. Not just because I believe in it, but because a major character in Another You is a soldier suffering from the aftereffects of combat. So what I have decided to do is to donate £1 for every review of the book on Amazon in the UK and the US. For more information on the hows and whys, please visit my article on Words for the Wounded’s own blogspot:http://wordsforthewounded.blogspot.co.uk/

In the middle of all this activity, sometime on Sunday evening, the book escaped. It was being downloaded, beginning to achieve an Amazon ranking. So there was no point in keeping quiet about it anymore. Which leaves me with quite a long to do list for this week.

Happy Christmas everyone!

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. Another You tells the tale of how chance meetings on the 60th anniversary of D-Day help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.

Best Endeavours Endeavouring To Surprise: Jane Cable on what happens once that publishing deal is in the bag

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best-endeavours-endeavouring-to-surprise-jane-cable-on-what-happens-once-that-digital-publishing-deal-is-in-the-bag-continuesanotheryouBEST ENDEAVOURS

Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.

ENDEAVOURING TO SURPRISE

I was just about to sit down to write this – and to tell you all about my marketing plans for the new year – when I was distracted by my inbox. Hard to ignore an email from my publisher Endeavour Press though. Hard, and probably not a wise choice.

This one was short and to the point: ‘Please find attached the cover that we have designed for Another You – I do hope you like it. Many thanks for returning the manuscript as well, all going well we are hoping to publish it at some point this week.’ Argh… and ARGH!

Seeing the cover for the first time was always going to be one of those make or break moments and I fingered the ‘download attachment’ button nervously. But I could see a thin slice of the title in the preview pane and the vibrant red script drew me in.

First impressions? I loved it. And first impressions are the most important on a crowded page of thumbnails on Amazon. ‘Open me! Read me!’ it screamed. “The past is never dead…” it told me – and instantly I wanted to know why. Well, I would have if I didn’t already, but you get my drift.

The cover works on so many levels. The GIs in sepia in the past, the modern woman with a touch of colour in the present. The sea, the colours, linking them both. Boy oh boy, am I one happy writer.

There is one proviso though, but I am undecided about whether it’s important. Marie would never wear a skirt that short and while she’d love the hat, she probably couldn’t afford it. When she isn’t in her chef’s whites she almost invariably shoves on a pair of jeans – or if she has to dress to impress, a pair of tailored trousers. Now if you’re the sort of reader who likes to imagine their own characters you won’t care a jot, but if you like to refer to the cover to see what they look like then it could be just a little bit irritating… although overall I suspect I am splitting hairs.

More important is the strap line. There were a few different ones flying around. In the original blurb it was ‘What happens when you reach out and touch the past?’ which I replaced with ‘When the present is unbearable, can you be saved by the past?’ (Amazon loves a question). But the line on the cover is snappy and succinct. Job done.

And it’s just as well one job is, because if the book is going to come out this week then I’m way, way behind. My website updates may have gone to the designer, but they’re still in her in tray; my blog tour is only just beginning to come together; Lisa my PR sent me a draft press release a few weeks ago but I haven’t even had time to open it. And this week is pretty well fully booked… even if I believed that just a fraction before Christmas was a good time to promote a summer read.

A new marketing strategy beckons. Sshh – don’t tell anyone it’s out there. Yet.

 

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. Another You tells the tale of how two young American soldiers born sixty years apart help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.