London Book & Screen Week 2017 unveils programme that goes from Hogwarts to Hygge in celebration of books

Posted on March 6, 2017 by Frostie

David Nicholls, Roddy Doyle and Michael Morpurgo headline the seven-day festival

A Soho awards night with David Nicholls, a very special Harry Potter screening at the St. Pancras Renaissance Hotel London and conversations with Michael Morpurgo and Roddy Doyle lead the eclectic line-up of this year’s London Book & Screen Week (13-19 March 2017).

Produced by The London Book Fair, the seven-day, citywide festival celebrates books – and the films, games, plays and TV programmes they inspire – shining the spotlight on the critical role books play in our creative industries. This year’s programme celebrates the 20^th anniversary of the publication of Harry Potter and the Philosopher’s Stone and 200 years since the death of Jane Austen.

David Nicholls, one of the UK’s leading figures in literature, TV and film, will champion the specially curated programme of events as the Ambassador of this year’s London Book & Screen Week. Roddy Doyle will be in conversation at House of St Barnabas – thirty years after the publication of his novel The Commitments.

St. Pancras Renaissance Hotel London will be the spellbinding setting for a very special Harry Potter film screening. All-star comedy troupe Austentatious will return to Leicester Square Theatre to perform an improvised show based on audience suggestions. The show will be preceded by a panel of special guests from the literary world, who will divulge and share their own love for Jane Austen’s work.

Acclaimed children’s author Michael Morpurgo will be in conversation with Owen Sheers, and Deborah Moggach will introduce a screening of The Best Exotic Marigold Hotel, which was adapted from her novel These Foolish Things.

With Britain in the grip of Hygge fever, Waterstones Piccadilly are putting on a Scandi crime screening, and bringing together Hygge experts Bronte Aurell (The Scandi Kitchen), Signe Johansen (How to Hygge), Louisa Thomsen Brits(The Book of Hygge) and Trine Hahnemann (Scandinavian Comfort Food) to provide wisdom on how to live more Danishly.

The fitness stars of Instagram – who have become publishing sensations – come together for a talk about fitness in the digital age: Faya Nilsson (Fitness on Toast), James Exton (LDN Muscle) and Alice Living (Clean Living Alice).

London’s award-winning LGBT literary salon Polari returns once again to The Light Lounge in Soho for a night of chat and cocktails hosted by Paul Burston, with joyous readings from Sophia Blackwell, Christopher Fowler and VG Lee. The Irish Literary Society are hosting a bumper series of events to showcase some of Ireland’s finest writers.

Jacks Thomas, Director of The London Book Fair and London Book & Screen Week, said:

“It’s wonderful to be working with partners across London to celebrate writers and their work in all its different formats. The line-up of this year’s London Book & Screen Week once again demonstrates the range and depth of London’s creative talent, and how vital books are for all our creative industries.

In 2017, we are particularly proud to present the CAMEO awards in their inaugural year. The Creativity Across Media: Excellence and Originality Awards will identify the individuals who create some of the most successful film, stage, TV and game adaptations, telling inspiring, gripping, life-transforming stories here and across the globe.”

London Book & Screen Week is run in partnership with some of the capital’s highest-profile brands, including London & Partners, the Mayor’s official promotional company for London, which attracts businesses and visitors to the capital and operates VisitLondon.com, the official city guide for London.

The launch night at Soho House, central London (13 March), will also see the awards ceremony for the inauguralCreativity Across Media: Entertainment & Originality Awards (CAMEO).

The festival combines specially curated events with an open sourced strand that anyone can submit to online at www.londonbookandscreenweek.co.uk. To find out more, and book event tickets, visit www.londonbookandscreenweek.co.uk.

LONDON BOOK & SCREEN WEEK 2017

Programme Highlights

Monday 13 March

AUSTENTATIOUS: A SPECIAL EDITION

At Leicester Square Theatre – 7 pm

Austentatious returns to its London home in resplendent fashion. In this special edition, powered by London Book & Screen Week, enjoy a pre-show ample with some special guests from the literary world as they divulge and share their own love for Austen’s work. Panellists include Oxford professor and Jane Austen expert Kathryn Sutherland (Teenage Writings), a member of the Austentatious cast, and more.

Tickets: £12.50: https://leicestersquaretheatre.ticketsolve.com/#/shows/873569690

POLARI LITERARY SALON

At The Light Lounge, Soho – 6.30 pm

London’s award-winning LGBT literary salon returns once again to The Light Lounge in Soho for London Book & Screen Week. Polari began in November 2007 in the upstairs room of a pub in Soho. It is now based at the Southbank Centre, where events are held every month. It tours regularly across the country, and hosts Polari Prize for Fiction, an award handed annually to the best first book by an LGBT author in the UK.

Tickets £5: https://www.eventbrite.co.uk/e/polari-soho-special-tickets-31751988051

Tuesday 14 March

LIVING DANISHLY: AN EVENING OF COSINESS AND SCANDI CRIME

At Waterstones Piccadilly – 6 pm

London Book & Screen Week is collaborating with Waterstones Piccadilly to put on a special film screening, followed by a How to Hygge discussion with Hygge experts Louisa Thomsen Brits (The Book of Hygge), Bronte Aurell (The Scandi Kitchen), Signe Johansen (How to Hygge) and Trine Hahnemann (Scandinavian Comfort Food). Light refreshments will be provided.

Tickets £5: https://www.waterstones.com/events/living-danishly-an-evening-of-cosiness-and-scandi-crime/london-piccadilly

AN EVENING WITH RODDY DOYLE

At The House of St Barnabas – 7 pm

Roddy Doyle is the author of eleven novels, two collections of stories, two books of dialogues and Rory & Ita, a memoir of his parents. He has written seven books for children and has contributed to a variety of publications including The New Yorker, McSweeney’s, Metro Eireann and several anthologies. He won the Booker Prize in 1993, for Paddy Clarke Ha Ha Ha.

Tickets £15: https://www.eventbrite.co.uk/e/an-evening-with-roddy-doyle-tickets-31889474276

THE BEST EXOTIC MARIGOLD HOTEL: A VERY SPECIAL SCREENING

At The Charlotte Street Hotel – 6.30 pm

This screening of The Best Exotic Marigold Hotel will be preceded by a special interview with Deborah Moggach, whose novel These Foolish Things, was adapted into the hit film. Deborah’s latest novel, Something to Hide, is set in Beijing, Texas, a fictitious African country and Pimlico. She will be talking about the meaning of settings and the writer’s view behind adaptations with the biographer, lecturer, and journalist Anne Sebba, author of nine critically acclaimed books of non-fiction, most recently Les Parisiennes, about Paris from 1939-49 through women’s eyes.

Tickets £18.43: https://www.eventbrite.co.uk/e/the-best-exotic-marigold-hotel-a-very-special-screening-tickets-31827938220

Wednesday 15 March

MICHAEL MORPURGO IN CONVERSATION

At Bush Hall, Shepherds Hall

Michael Morpurgo, OBE, is the former Children’s Laureate and best-selling author of over 140 books, including Private Peaceful, Kensuke’s Kingdom, The Butterfly Lion, and War Horse, which first performed at the National Theatre in 2007. In this exclusive London Book & Screen Week event, Michael will be joined by Owen Sheers, author, poet and playwright, as they delve into the world of adaptions. This intimate dialogue will see the prolific authors discuss what it means to see the words and world you so carefully composed being lifted from the page and onto the stage and beyond.
Tickets £17.05: https://www.eventbrite.co.uk/e/the-story-books-screen-stage-michael-morpurgo-talks-narrative-adaptation-with-owen-sheers-tickets-31991195527

FROM FIGHTING FANTASY TO THE WITCHER: HOW NARRATIVE DESIGN IN GAMING ENHANCES STORYTELLING
At BAFTA – 6.30 pm

In the world of storytelling, gaming is unique. Giving over control, it allows gamers to define their own journey within a malleable landscape. This inspires a new growing generation of storytellers in the 21st century across all media. With video game sales in the UK at an all-time high – what is the next chapter? And what is gaming’s mandate as a creative platform in the world of storytelling? Join us for a panel discussion featuring Ian Livingstone, co-creator of Fighting Fantasy gamebooks, Andrzej Sapkowski, the author of the Witcher novels, the writer and digital producer Meg Jayanth, and Chris Gardiner, Narrative Director at Failbetter Games.

Tickets available soon: http://www.londonbookandscreenweek.co.uk/events/

Thursday 16 March

OLGA TOKARCZUK AND DEBORAH LEVY

At London Review Bookshop – 7 pm

One of the most acclaimed Polish writers of her generation, Olga Tokarczuk has won multiple prizes, most recently for her novel The Books of Jacob, which explores an important moment in 18th-century Polish history. Two recent novels, The Books of Jacob and Flights, will shortly be published, for the first time in English, by Fitzcarraldo Editions. Tokarczuk will be in conversation with The Man Booker shortlisted novelist Deborah Levy.

Tickets available soon: http://www.londonbookandscreenweek.co.uk/events/

Friday 17 March

IRISH LITERARY SOCIETY

At Bloomsbury Hotel

The Irish Literary Society are putting on three events at the Bloomsbury Hotel specially for London Book & Screen Week. The Irish Literary Society was established in London in 1892. Among its founders were W B Yeats and Douglas Hyde and other leaders of the Irish Literary Revival.

The object of the Society is to promote the appreciation of Irish literature and culture and to provide a forum for intellectual and social activities in connection with these interests.
Tickets available soon: http://www.londonbookandscreenweek.co.uk/events/

Saturday 18 March

FITNESS IN THE DIGITAL AGE

At SF Studios, Hampstead – 10 am

Now that we’re all making a #fitspo to spread #motivation to our #fitfam, ‘Fitness in Our Digital Age’ will bring together some of the biggest stars in the fitness scene who have built dedicated followings on Instagram and blogs such as Fitness on Toast. In the tranquil setting of SF Studios, north London’s leading movement studio, we host a unique panel discussions featuring an amazing line-up including fitness expert Faya Nilsson and the co-founder of LDN Muscle, James Exton. Their discussion will be followed by an audience Q&A and book signings.

Tickets £13.25: https://www.eventbrite.co.uk/e/fitness-in-a-digital-age-tickets-31997576613

Sunday 19 March

CELEBRATE 20 YEARS OF HARRY POTTER: FILM SCREENING AT ST PANCRAS RENAISSANCE HOTEL LONDON

At St. Pancras Renaissance Hotel London– 6 pm

Grown up Potter fans, rejoice: London Book & Screen Week are putting on a Harry Potter film screening in the spellbinding St. Pancras Renaissance Hotel London. Celebrate the 20^th anniversary of the publication of Harry Potter and the Philosopher’s Stone in a setting straight out of Hogwarts. Expect free popcorn on arrival and themed cocktails at the bar. Wands, wizarding robes, hats and broomsticks are welcome.

Tickets: £18.43: https://www.eventbrite.co.uk/e/celebrate-20-years-of-harry-potter-film-screening-at-st-pancras-renaissance-hotel-london-tickets-31874274814

The Business of Books: Writer as Reader

Posted on March 1, 2017 by Jane Cable

Jane Cable admits to sometimes having a slightly uneasy relationship with other writers’ books

Writers are by our very nature readers. We tend to have fallen in love with stories at an early age and as children at least devoured every book we could lay our hands on or persuade someone to read to us. We disappeared into the magic of lives so very different to our own, travelling time and the globe with the carelessness of youth. Except that I was terrified of swings for a long time after reading What Katy Did.

I suppose it is no surprise that one of the first characters I can remember really relating to was Jo in Little Women. When Amy burnt her story I felt real anger and cried bitter tears. I guess I was already sucking my own pencil and waiting for the words to come.

From teenage years onwards real life started to intervene in my bookish world. In sixth form I still bought a paperback every week with the money I earned from my Saturday job at BHS and wherever I moved to for college and in early working years the first thing I did was join the local library. But as life became busier time to read became increasingly rare and I relished holidays where in pre-Kindle days my husband and I would almost literally pack a case full of books.

In my forties I started writing my first story which turned into a full length novel and here the dilemmas began. First, there was time: I really didn’t have enough to read and to write. Secondly was the fact that my head was so full of my characters there just wasn’t room for anyone else’s.

Now most writers read voraciously (apparently) and certainly everyone tells you that as a writer you should, but I have to admit to struggling. While I am living and breathing my story, how can I do anyone else’s justice? I suppose I never could read more than one book at once and it used to completely do my head in that my mother always used to have two on the go; one upstairs for light relief and nodding off to sleep with and another, normally something a little more demanding, by her chair in the living room.

So reading has been pushed to the margins of my life, to the rare times when I’m not working on anything new. An advantage of this is that the great books, such as The Time Traveler’s Wife, really stand out. This one in particular opened new doors creatively speaking because it showed me that if your characters were strong enough you could take your readers anywhere. As a writer, it made me brave and I do wonder what else I would learn if I had more bandwidth to read.

I’m also aware of the need to read successful authors in my genre and books which break out of the ordinary and get talked about. Then there’s the guilt-induced consumption of books by authors you know and feel you should review. So is reading purely for pleasure a thing of the past for me?

Thankfully, no. I have learnt to be incredibly selective and not to finish a book if I’m not enjoying it. There is a difference between books I read for research and books I read for pure joy. And in the last few weeks I actually became very excited about the launch of a new novel for the first time in years. But more about that anon, because Su Bristow’s Sealskin deserves an article all of its own.

Helping Children Sleep By Dan Jones

Posted on February 23, 2017 by Frostie

Helping Children Sleep

Almost 20 years ago I began working in children’s homes. Many of the children had endured years of abuse and other traumatic experiences by the time they ended up in care, this impacted on their ability to feel safe, relax, and sleep at night. Due to having Asperger’s, a high-functioning form of autism I obsessed about learning communication skills. I used this knowledge with the children I was working with. The children were often happy to have stories read to them at bedtime. I used to read stories to them, but rather than putting on different voices for different characters, or reading the stories lively, I used to read them in a relaxed tone of voice in time with the child’s breathing. Any sentences with words which could be associated with relaxing or inward absorption I would say with extra calming emphasis. This slight shift in how the stories were being read often helped the children to feel calm and comfortable and fall asleep. I started teaching what I was doing to other children’s home staff and to parents to help them to be able to help children sleep comfortably at bedtime without arguments and conflict, and years later wrote two books of children’s stories based around this approach: Sleepy Bedtime Tales, and Relaxing Tales for Children.

How do you help children to fall asleep at night?

The first thing to be aware of is what actually happens for us to fall asleep. Obviously being tired helps, so not letting a child sleep during the day is a huge help, secondly the environment is important. As bedtime approaches parents can start ‘putting the house to sleep’. What I mean by this is that a few hours before bedtime parents close curtains, turn off main lights and put on small lamps to make the home dimmer, and begin to focus on doing calm, low stimulation things with the children. The focus is on slowing them down, and making the environment quieter. If children are running around until bedtime their heart will be racing and they will be excitable and harder to relax, likewise, if they have been watching emotionally stimulating TV programmes before bed this will reduce their chances of falling asleep. Parents ideally limit screen time in the hours before bed. Mobile phones, tablet PC’s, computers, and TV’s all give off a lot of blue light which triggers the ‘wake-up’ processes in our brain – not what you want when you are trying to help your children sleep.

Once bedtime is approaching parents can have structure around what happens, and let the children know bedtime is approaching. It is more effective to say that it is bedtime in half-an-hour, and then giving notice at fifteen minutes, and then finally saying it is now bedtime, than it is to wait until bedtime and then tell the children it is time to go to bed when perhaps they are in the middle of a game or something and now they have to cut the game short.

Different children like different things at bedtime to help them sleep. Some are happy to be read a story. Although it is fun to read stories and get all involved in portraying the characters, putting on voices, and actions, this isn’t conducive for sleep. The stories need to be read in a calm and relaxed manner ideally framed for the child that they can lie down with their eyes closed, listening and imagining the story as they fall asleep. Most children accept this and enjoy imagining the story play out in their mind. The parent can then read slowly and calmly, adding emphasis and time when giving descriptions to help the child become increasingly absorbed in the inner experience. Another approach children like is for the parent to sit with them stroking their arm, back or hair. If this is done in time with their breathing, so each up-stroke is with an in-breath, and each down-stroke is with the out-breath then the stroking will build rapport with the breathing, and once the breathing is matching the stroking the parent can stroke slower or longer strokes and the breathing will deepen and the child will fall asleep. If the child wakes up during the night they can be encouraged back to bed, then the parent can calmly repeat the same again until the child falls asleep once more.

Business of Books: Jane Cable talks to Lucy Williams of Honno

Posted on February 22, 2017 by Jane Cable

This week Jane Cable talks to Lucy Williams, a committee member of Honno, the independent co-operative run by women to publish the best of Welsh women’s writing. Honno has recently celebrated its thirtieth anniversary.

What is your book related job or business?

In my day job I am an in-house technical author and a freelance Italian translator and copywriter. I am also a published creative writer. As well as being on the committee for Honno, I volunteer with the National Autistic Society helping autistic children and adults with their written communication.

I have been a committee member of Honno Welsh Women’s Press since August 2014, and have been involved in a variety of work with them including, in 2016 alone, attending Tenby Book Fair, representing Honno at the New Welsh Review’s Travel Writing Awards at Hay Festival, and being at the very special Honno 30^th birthday celebrations in Aberystwyth.

As well as face to face promotion of the Press and getting to know other publishers and authors, I have had the chance to read a number of manuscripts to comment on their suitability for publication with Honno, and my fair share of proofreading.

What is the most rewarding part of it?

I think it has to be seeing a published author’s face when they see their work in print and on the shelves. I met a couple of Honno’s authors at the Tenby Book Fair, and to be able to be involved in the behind-the-scenes process which helps authors get their stories out to the world is a real privilege. I have also found it fascinating to meet the other member of the committee who come from all different walks of life but who share the same passion for creating a platform for Welsh women writers.

What do you consider to be your major successes?

Honno has seen many successes: We celebrated our 30th anniversary last year and were interviewed on Woman’s Hour. Over that 30 years our success has been recognised in a number of literary awards from the Pandora Award to CWA dagger nominations, Wales Book of the Year and the Bread and Roses Award for Radical Publishing. Several of our books have been dramatised on Radio 4, and we recently sold the TV rights for Walking to Greenham. We are very proud of our investment of time and effort on behalf of beginning women writers who go on to achieve mainstream success. Writers such as Tessa Hadley – Booker nominated author – Julia Gregson and Kitty Sewell have moved from publication with Honno, to houses such as Vintage, Orion and Simon & Schuster. We may be small but we are determined!

Have you always loved books and what are you reading at the moment?

Books have been an important part of my professional and personal life for a long time. I have loved them since I finished my first book by myself as a child, and always knew I wanted a career which involved reading them, selling them, editing them, translating them, anything to do with literature really, and I always knew I wanted to work with others who feel the same way. I have worked for Elsevier in the Global Rights Department drawing up author contracts, and for Oxford University Press as an International Sales Rep selling their work to schools in Europe, and have proofread for the University of Wales Press. And in case I was in danger of not having enough books in my life I set up a book club called Reading Between the Wines who meet every month in South Wales.

I am currently reading The Hungry Tide by Amitav Ghosh, a wonderfully rich novel set in Bangladesh, and The White Camelliaby Juliet Greenwood, a Honno novel about the search for freedom and self-fulfilment, set in 1900s Cornwall.

About Lucy:

Lucy currently lives in Wales and spends her time as an Italian translator, technical author, and creative writer. She has had poetry published by The Emma Press, and Hysteria, and was recently a judge for the Hysteria Short Story competition.

As well as being on the committee for Honno, Lucy volunteers with the National Autistic Society as an e-befriender where she helps autistic children and adults with their written communication. When not in front of the computer with writer’s block Lucy can be found hosting her tipsy bookclub Reading Between the Wines.

www.lucyrosewilliams.com

The Business of Books: Back to Basics

Posted on February 15, 2017 by Jane Cable

Jane Cable reaches a scary moment with her next manuscript

More often than not my own blogs for The Business of Books focus on the process of being published and on marketing, marketing, and more marketing. For any writer, particularly one clinging onto a day job as well, it sometimes seems that the actual business of creating something new is relegated to the margins.

That doesn’t mean it isn’t important. In fact writing the next novel is the most important thing an author can do. If readers don’t love your book then no amount of marketing is going to put that right. And all the time I’m up to my neck in marketing Another You, my agent Felicity Trew has been waiting patiently for my next manuscript.

The working title has changed a few times so I’ve taken to calling it my Lincolnshire novel because it tells the story of an archaeologist who is sent to work in that wonderful county and discovers more about herself than she does about the site she’s digging. The settings came to me on a weekend away to celebrate our twentieth wedding anniversary when we stayed first in Lincoln itself (which oozes history from every brick) and then at the amazing Winteringham Fields restaurant and rooms on the banks of the Humber.

Getting the manuscript to a fit state to share with Felicity has taken about eighteen months. I desperately needed clear space in my diary and in my head to finish it and make sure that the plot hung together and the main characters at least were well drawn. The obvious answer was to do it on holiday.

Now I understand this wouldn’t suit everyone but it worked for me. I am blessed with an undemanding husband who is more than happy to do his own thing while I write. Even better we’d booked a two week chill break in St Lucia in preparation for what is going to be a hectic and potentially stressful year so suddenly the time I needed was there.

When the domestic and workaday issues are removed from your life (even temporarily) it is easy to feel creative. I’d been struggling with a final twist for the book (Felicity wasn’t keen on my initial idea) and something came along which while not perfect, is good enough for a draft and at least points in the right direction. Without this I hadn’t been able to finish the manuscript – I knew where I was heading but I was a few chapters short. But as I sat on my terrace overlooking the sea chapters kept falling off the ends of my fingertips and the story ended up about 10,000 words longer than I intended.

At this point, length doesn’t actually matter. This draft is so early that it will be unrecognisable by the time the book is ready to be presented to potential publishers. But nevertheless the manuscript had to be polished, the story had to be coherent, and the characters’ journeys real. I found myself almost living inside the mind of one of them, trying to see and feel the world through his eyes, and sure enough he came alive on my keyboard too.

It was almost the end of the holiday before I was ready to send the manuscript to Felicity. Much as she was dying to read it this is the scariest moment for me and I felt sick to my stomach as I pressed send. What will I do if she doesn’t like it, or doesn’t think it’s sufficiently commercial? I feel a little queasy thinking about it now, to be honest. But one thing’s for sure – whatever may be wrong with it I need to trust her judgment and work as hard as I can to put it right.

The Business of Books With Jane Cable: David Ledain

Posted on February 8, 2017 by Jane Cable

This week Jane Cable interviews David Ledain about why he believes he can sell more self-help than fiction and why he decided to turn his own experiences into a book. Find out more about David at www.gaydad.co.uk.

I am a gay dad and to protect those I love I write using the penname – David Ledain. I live on the south coast of England and have two sons. When I was going through the process of coming out and separating from my wife, I couldn’t find anything about other gay dads like me, so I wrote a book: Gay Dad – 10 true stories of divorced gay men with kids, living in the UK today.

How much of your working life does the business of books take up?

I write fiction as well, and the two different sides to my writing take up a lot of time, but mostly that is marketing and promoting, which some people find dreadful and they are uneasy with. I love the new challenges and surprises that meeting interesting people and talking about my work brings. The first radio interview I did was very daunting, but the presenters are there to get you to talk about your topic, not to bamboozle you as they might a politician. I do try and write something every day, even if it’s only a paragraph or two, or just go back and do some editing.

What’s your business model to earn a living from writing?

I realised quite quickly, after I had written and published my first book, that I wasn’t about to be giving up the day job to spend my precious time doing what I love, which is writing and researching, as a full-time occupation. What I also learned, having published Gay Dad, was that non-fiction, especially when it concerns true life stories, sells much better than fiction, and this got me to think about how other self-published writers might benefit from telling their own stories and personal experiences to engage more with their audience. I am currently developing this idea with two fellow self-published authors who have also found a much more receptive market in their non-fiction work than they have in their fiction.

What do you consider to be your major successes?

Gay Dad has been, and will continue to be, successful. But I measure success not only in the number of sales and royalties I make, but in the number of times I get approached by radio presenters to come on their shows, editors asking me to write pieces for their magazines, or people wanting to set-up LGBT courses and ask for my input. The greatest feeling is when guys send messages of gratitude for the support they’ve gained from reading Gay Dad and the other men’s stories, and for bringing the subject into the open and making the public more aware of what I believe, is a far more common thing than we realise.

Tell me about your latest project.

I am happiest when I’ve got many irons in the fire and lots going on. Consequently, I have just launched the Gay Dad website www.gaydad.co.uk ; I’m in the process of writing a self-help guide for independent authors to tell their personal stories; I’m writing the third novel in my fiction series and have drafted the storyline for a new series about a gay FBI agent set in the 1950’s. Lots going on, and the different income streams also means I am getting nearer to my dream of being able to make a living from doing the thing I love – writing.

The Business of Books: Giving it all Away

Posted on February 1, 2017 by Jane Cable

Jane Cable’s Another You goes on free download on Amazon…

Two weeks ago I wrote about trying to be empirical in judging the results of marketing – and also that Another You would be on free promotion. While an ideal opportunity to see if I could actually learn what worked and what didn’t, it felt a nerve-wracking and risky time, because if you can’t give your book away, what hope do you have of actually selling it?

Another You proved in spades that it could be given away. The entire week of the promotion it stayed in the Kindle UK top 200, most of that time in the top 100, rising to a highest position of number 20 and topping the free women’s historical fiction chart. Far, far, beyond my wildest dreams. So what did I do to achieve this?

First, the day before the promotion I sent round robin emails and used lead generation software for linkedin to all my friends and contacts who have shown an interest in my books. It was flattering that many of them had already bought it but I am sure there were a few who downloaded during offer week.

It was also a case of extending my network to people I used to know and I used Facebook and Linkedin to reach the alumni pages of both my secondary schools and the large accounting firm I trained with. From my former sixth form in particular the response was most enthusiastic, but then we always were a rather bookish lot.

I devised a number of campaign graphics on Canva, some with review quotes from other authors, another pushing reviews in aid of Words for the Wounded. I used a different one each day on Twitter, Facebook and Linkedin. I also did some paid advertising and post boosts on Facebook. This included a ‘shop now’ promotion with a link to the Kindle UK download page which received 42 click throughs and cost £18. I messed up another boost later in the week by not noticing I’d reach the spend limit on my account, but by that time the book was flying and it didn’t seem to matter very much.

I also spent a little money (around £10-£15 each) on three free book promotion sites. For the UK market I tried Book Bongo but I have to say I was disappointed with the amount of coverage on social media and the book didn’t appear in their newsletter until after the free period was over. There was also a free listing on Book Angel.

For the US market I tried Awesome Gang and Pretty Hot on different days. The jump up the free chart was far more impressive on Awesome Gang day when Another You rose to number 671. The main Amazon.com marketing came from my publisher, Endeavour Press, who sent out hourly promotional tweets with a link to the site throughout US book buying hours. I can only think this was hugely successful because at the end of the week the book reached the dizzy heights of number 68. Amazing – as a quintessentially British author I never expected to have such appeal in the USA.

Overall the key must have been to reach enough downloads early in the promotion for the Amazon algorithms to kick in. Endeavour advises getting as many people as possible to download on the first morning and I suspect this is the reason.

Although I wish I’d had more time to prepare for the free offer period I really couldn’t knock the results and in the week since it ended Another You has continued to sell well and remained in Kindle UK top 20 women’s historical fiction. Now I need to somehow launch it closer to number one and that coveted bestseller label.

A Day in the Life of author Rosie Jackson

Posted on January 26, 2017 by Tracy Baines

A prize-winning author, Rosie Jackson is widely published. Her books include The Glass Mother, The Light Box, Mothers Who Leave and What the Ground Holds.

Rosie is a Hawthornden Fellow 2017. She is a member of Arts and Health South West.

My days vary depending on where I am with any writing project. When I’m in the middle of something big – my memoir, say, or putting together a collection of poems – it’s easy to be disciplined. I can happily sit at my desk six or seven hours each day and sometimes into the night as well, writing, editing, re-writing, re-editing… But in the fallow periods in between, I’m more self-indulgent, going for long walks, to see galleries, films, friends, travelling, rather like a camel stocking up on culture for the dry patches.

I live alone, so can be as flexible as I like with my time. But my 17^thcentury cottage and its demanding garden always find some job to tempt me away from my study, especially in the summer, and I have to be strong-willed to keep the writing going. It’s important to me not to get isolated. I belong to a couple of monthly peer groups – in Frome and Bath – for my poetry work, and am collaborating on my next project – a book of poems about the English artist Stanley Spencer and his first wife Hilda Carline – with Devon poet Graham Burchell. Exchanging poems with him by email for critique every few days helps sustain the momentum. I go to poetry readings and cafes, and also run writing groups, on memoir and poetry, which all add to a sense of creative community. Next month I go to Hawthornden Castle in Scotland for a fellowship – a whole luxurious month of nothing but writing, all meals provided. Thank you, Mrs Heinz!

Like most of us, I spend a lot of time on the Internet – there are so many excellent sites, blogs, tips, research, resources available at the click of a mouse- and I feel tempered use can really improve one’s work. I love receiving messages from people I don’t know who’ve suddenly discovered my books.

I make sure I exercise every day, even in the midst of a project. Nothing too fanatical, but for an hour at least I walk, cycle, or do yoga, and swim half a mile each week. I’m very impractical – oh, for a DIY husband! – and have to gear myself up to do jobs like checking car oil and tyres, buying replacement hoover bags, let alone decorating. I’d far rather be inside a book, whether my own or someone else’s.

What tends to get squeezed out is reading. If I’ve cleared time to be at my desk, I’m more likely to be writing than reading, and I need to find more time for that. It’s all about balance really – alone time and being with others; living enough to have something to write about; sitting and moving; being with words and in a space of silence.

I do try to carve some time out each day to do without words altogether. They are not, after all, as important as what we do, as the life we actually live.

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