Björn Borg Launch SS15 Collection Via Online Game First Person Lover

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Björn Borg launch SS15 Collection via online game First Person Lover 3

Björn Borg launch SS15 Collection via online game First Person Lover 1

When Björn Borg launches their spring summer 2015 collection, the Sports Fashion brand blows a kiss to the gaming world through presenting their collection not through a commercial, fashion ads or a cookbook, but through an online fashion game experience where their clothes gives the player extra love strength.

 

Through the game, a new platform for e-commerce is introduced: in-game shopping with the player equipping their avatar with the new Björn Borg collection to fight the forces of evil with the power of love. Equipped with a love glove, you master your enemies with e.g. a hologram kiss blower, a flower petal thrower or rainbow caster made from pink gold, white leather and acrylic glass for the ultimate style experience.

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The game has received a great reception with Kotaku, one of the largest gaming sites in the world, calling First Person Lover “one of the most fabulous things I’ve ever seen”.

 

Fellow Swede Felix ”Pewdiepie” Kjellberg, who runs the largest Youtube account in the world, calls the game “The most fabulous game in the universe” with his play through of the game at receiving over 3 million views so far.


 

American Youtube sensation Markplier calls it “Game of the Year”.

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Björn Borg launch SS15 Collection via online game First Person Lover 8
 

“We have taken the aesthetics from the First Person Shooter games and turned it upside down. We want to offer gamers and shoppers a whole new experience”, comments Lina Söderqvist, Marketing Director, Björn Borg AB.

 

“It has been extraordinarily fun to see the collection come to life in 3D and having avatars wearing it. The game has taken my vision of fictional worlds to a whole new level. I might be the first designer ever that has his collection bought through a game”, says James Lee, Head Designer, Björn Borg.

The First Person Lover Game is free of charge at http://firstpersonlover.com

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Björn Borg launch SS15 Collection via online game First Person Lover 10

Björn Borg launch SS15 Collection via online game First Person Lover 9
 

About the SS15 collection

 

Björn Borg SS15 draws its inspiration from fictional worlds. Mesmerizing mythical islands, lost worlds and visionary computer games. A mainly monochrome collection where sport and fashion are intertwined.

 

The key prints in the collection are inspired by water, coral structures and ancient temples. These prints are found throughout all product groups. The key material trend for this season is mesh. This runs through inserts, paneling and details across apparel, underwear, bags, footwear and eyewear.

Styling takes its inspiration from scuba wetsuits through using chunky zips, neoprene, thicker seams and mixing together bright colours with black. Important colours in the SS15 collection are black & white and combining these with soft shades of grey, pink, orange and mint.

The Björn Borg SS15 collections of underwear, apparel, footwear and bags is available at select retailers and Björn Borg concept stores.

 

 

My Reading Challenge by Frances Colville

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How many books can you read in a year?  It recently occurred to me that life is far too short to read everything I want to read.  There simply aren’t enough hours in the day or years in a lifetime.  So I’ve set myself a challenge for 2015 – to be organised about what I read, to make deliberate choices and above all to emphasis variety.  But there has to be quality there too.  I haven’t any time to waste.

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So here’s the pick of the books I’ve read in January.  First up were two Agatha Christie novels. The first, Ordeal by Innocence was a re-read and the second, Death in the Clouds, new to me.  I thoroughly enjoyed both.  For me Agatha Christie is a master craftsman, able to weave together the intricate threads of a plot in remarkably few words, and at the same time create a view of her world with all its idiosyncrasies.  Agatha Christie paperbacks are readily available in secondhand bookshops.

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Next I moved on to Stoner by John Williams (First published 1965, Vintage classic reprint 2012).  Another brilliantly crafted book and a beautifully written one, it tells the story of William Stoner, an American academic, who seems to stumble through life with a sense of not being quite sure what he is actually doing there.   I was hooked from the first page although it’s hard to analyse why.  Perhaps it’s just simply enough to say I recognised him.  I would like to have known him.

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And then something completely different; a memoir entitled Love, Nina written by Nina Stibbe (Penguin paperback 2014) telling the story of the time she spent as a nanny for a family in London in the 1980s.  This well written and very humorous book particularly resonated with me as I too worked as a nanny for a London family in my gap year.  Nina Stibbe has a delightfully light and self-deprecating voice and a casual way of dropping big names (Alan Bennett and Jonathan Miller for example) into her writing, adding both depth and interest.  I see she has also written a novel and I look forward to checking that out – though maybe not this year.

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My final book this month was Margaret Forster’s Good Wives?  (Vintage paperback 2002) With a mixture of biographical writing, and personal reflection, Forster tells the story of three ‘good wives’ from different times (Mary Livingstone,  Fanny Stevenson and  Jennie Lee) and tries to work out just what it is that makes a good wife.  It’s an interesting premise for a book, and generally a good  read, though it suffers from being neither biography nor memoir, falling somewhere between the two.  Perhaps inevitably I am left feeling dissatisfied and wanting to know more – about the people whose stories she tells and about her.

 

So I end the month by adding yet more books to my list – further biographies of the three ladies, and re-reads of Margaret Forster’s novels.  Not quite what I’d originally planned.

 

 

 

Spotlight On Coffee By Wendy Breckon

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Espresso, Cappuccino, Americano, Flat White, Skinny Latte, Mocha, or Frappuccino

Which one do you choose?  Have you ever wondered why you drink the one you do.

Mine is an Americano with cold milk and a jug of hot water.  I have been known to enjoy a cup of filter coffee too, (although wrestling with the individual ones can be very stressful). Occasionally, for a change, I lose myself in the froth of a cappuccino.

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In the 60s, my younger brother drank endless amounts of liquid Camp coffee … remember that iconic, nostalgic brand?  Apart from a few subtle changes, the bottle  looks the same today, as it did when it first appeared on our shelves in 1876.  I am convinced my mother mixed this with the milk in his bottle.  He is still totally hooked.

The first time the significance of coffee had an impact on my life was in the early 1970s.  As students, we wrote our essays fuelled by cheap instant coffee and cut price biscuits.  A group of us at a teachers’ training college in Hertfordshire had just heard the news.  It was what we had been waiting for … WOW.  Noel Edmonds was opening a new record shop nearby.  Not to be missed. One of those occasions. My friend Sally, the original lateral thinker, grabbed our very large tin of instant coffee from the common room.  She led us briskly down the street … we followed with more anticipation than the excitement of a first date.

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All four girls squeezed into the smallest of spaces to see Noel. In our flared jeans, tie-dyed t- shirts and hippy beads, we bopped to Elton John’s ‘Crocodile Rock’, one of the chart sounds of 1973.  The wonderful Noel Edmonds scribbled a good luck message on the side of the tin.

“Keep up the good work!  Hope you become great teachers love Noel x”

So off we went, Sally still in control, newly motivated and inspired.  And … of course a cup of cheap instant coffee suddenly became liquid heaven.

NEW YORK! NEW YORK!  Don’t you just love that vibrant city.  The energetic people; noisy yellow taxis; sparkling Times Square and the coffee…

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I joined the queue of busy office workers, circling round the side of a lively, New York deli at eight o’clock in the morning.

“Next.”

“Coffee please.”  Boy was I thirsty. “Just a cup of coffee”.

The waitress yelled in her New York drawl.  “Just a cup of coffee?”  Her desperate eyes gazed out for sympathy.  “What kind of coffee?”

There was a collective gasp, a bit of a shudder.  The line of workers collapsed like a pack of cards behind me.  Panic set in.  Sweat ran down my cheek bones.  I hurriedly chose a coffee from her recited list.  Off I slunk, suitably chastised, clutching my take-a-way frappuccino. Welcome to the ‘Big Apple’ Wendy.

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In pursuit of my favourite beverage, I slowly saunter down Broad Street in Lyme Regis, to the Bell Cliff cafe on the right.  The enchanting sea, sometimes still but often stormy, peeps out as you reach the bottom between the old buildings.

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On a warm day, it is relaxing to sit outside by the old canon and black railings, overlooking Lyme Bay and the magnificent Jurassic Coast.  Sometimes, I perch upon the cosy seat by the window inside.  Tucked away, it is easy to find inspiration.

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The owner of the cafe is the very friendly and delightful Paul Ranson, who took over fifteen years ago.  Originally, this building was two fishermen’s cottages and was constructed from beams reclaimed from ships built in the seventeenth century.

The delicious coffee which I am addicted to is called Narobi American Filter. Paul feels that the type of water in an area can affect the taste.  The soft water of Lyme Regis compliments the brand they use perfectly.  As a customer I could not agree more.

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Naomi, the manageress on the right, and Jayne the waitress are both very friendly and welcoming, especially when they are serving cake!  Jayne told me an irresistible fact that seven years ago she married Chris, the man who delivered the coffee.  A charming story.

As I enjoy my second cup, surrounded by yellow spring flowers in the window, the days of cheap instant coffee, flares, tie-dyed t- shirts and shaking hands with Noel Edmunds seem very far away.

 

 

Elle Macpherson Wears Tim Ryan

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Elle Macpherson wears Tim Ryan Elle Macpherson wears Tim Ryan pictures Tim Ryan fashion

Who: Elle Macpherson
What: Tim Ryan Black Fringed Jacket
Where: Arriving to the ABC studios for Jimmy Kimmel Live!, Hollywood
When: 29th January, 2015

Elle Macpherson looked her usual stunning self arriving at ABC Studios for Jimmy Kimmel Live! Can we have her wardrobe please? And her figure. Sigh.

 

 

 

 

New Social Shopping Site Launched For New And Expecting Parents

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parents, parenting, kids, berry clever, Parents need all the help they can get. Which is why we think BerryClever, a brand new social shopping site for new and expecting parents is great. It aims to make online shopping more fun and interactive by giving parents the power to discover and choose the perfect parenting products by reading and sharing honest advice from the people they can trust the most, their friends. BerryClever has had over 7,000 members joins since it launched 3 months ago.

Online shopping has revolutionised our lives and the range of product choices available to parents for their little ones has never been greater. But with this overwhelming range of choice often comes more questions than answers, especially for first time parents who are under pressure to buy all sorts of baby essentials that they often know nothing about. BerryClever’s research found that an incredible 91% of people surveyed admitted that they had wasted money buying the wrong products for their babies. What’s more 86% of people surveyed wanted their friend’s recommendations when making purchasing decisions. So where do you start when it comes to choosing the right products for your baby? That’s where BerryClever comes in.

BerryClever has created a unique online environment, which allows you to connect with existing friends and new like-minded ones to discover the products they love, regret or simply can’t live without. Kristi Flax and Emma Kafton, who are both mums themselves, recognise that parents in particular prefer recommendations from people they know and trust when it comes to buying products for their babies. Because the reviews on BerryClever are written by friends in your network, you know they have no vested interest in promoting certain products and that they are just sharing their own honest and experienced views. Emma explains that “the idea is to make online shopping for your baby feel intuitive rather than the transactional and anonymous experience you get on many other ecommerce websites. With so much online content being disingenuous, the ability to read information from people you trust is ever more valuable”.

BerryClever’s reviews, known as ‘tips’, are no longer than 150 characters making them quick to write and read on mobile devices and ideal for busy mums on the go. As parents overwhelmingly prefer reviews from people they know, BerryClever’s unique algorithm ranks reviews based on their social profile so they will always be shown the most relevant products reviewed by their friends and the people they are most similar to first.

Users can also upload Pictips – a product photo review, watch recommended videos from the web and create lists of favourite or most wanted products for themselves or to share with others. The ability to explore friends’ lists provides a simple way for experienced parents to help their newly pregnant friends find everything they need for every stage of their birth and child’s development, from weaning and feeding to potty training, playing and learning.

Not only does BerryClever help parents make the important decisions on what to buy, it also quickly and easily links directly through to their Amazon account or the retailer’s website to allow them to make the purchase. There is even a ‘demand a lower price’ feature to help parents, who on average spend £5,000 in the first year of their child’s life alone, save money on expensive items like buggies and car seats. If a lower price can be found, the user will be sent an email within 48 hours confirming an offer which they can choose to either accept or decline, with no hidden small print.

Every feature is intended to make BerryClever a place where shopping can become a fun, social and resourceful experience.

Sign up now and invite your friends to see what they really think of those ‘must-have’ products www.berryclever.com

 

 

 

Bio Oil Review

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Bio Oil is hugely popular amongst pregnant women, new mothers and people with scars to the point that it is ubiquitous. But does it really work? We tried it to find out.

Our tester put it on an existing stretch mark twice a day as instructed. She did notice a visible improvement after a few months. The stretch mark was very purple when she started and it was fading more as time went on. Of course stretchmarks tend to fade anyway but it take years for them to go from the red/purple angry scars to the silvery/white tiger stripes. Bio Oil does speed the process along. Boots.com frequently do a buy two get one three deal so you can also save yourself some pennies.

Have you used Bio Oil? Did it work for you? Would you recommend it to a friend?

 

 

MitoQ Moisturising Anti-Ageing Serum Review

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mitoqreviewEveryone keeps telling me that I have good skin recently. This is why: MitoQ Anti-aging Serum. MitoQ is 1,000 times more powerful than any other antioxidants in an anti-ageing topical cream or serum. It makes your skin look healthy, like you have just had a good workout. It gives a great post-workout glow without the exercise. I use MitoQ Anti-aging Serum for 10 weeks, until the bottle runs out. My skin isn’t perfect now. There are still pores that I think are too big and I am sure fine lines are developing BUT my skin has improved. Some of my pores are definitely smaller, I look healthier. My skin does look younger.

It is a serum so you can use it with a moisturiser or any other product, like sun block. It has the consistency of a lotion and sinks in well. My skin does feel quite dry when I use it on its own. It has a hypoallergenic fragrance free base so it shouldn’t irritate. It is pricey at £75 and a bottle lasts between 8-10 weeks. Would I buy it again? I would. It does make a visible difference to skin, leaving it brighter and looking healthier. It is expensive but if you can afford it or save for it, it is worth the money. It really does make skin glow.

MitoQ Anti-aging Serum supports healthy skin cell function. It protects cells from the increasing oxidative stress associated with age and returns skin cells to optimal function. MitoQ supports youthful collagen and elastin production – the key building blocks of healthy skin.