Launch Party For Russian Week in London 2013

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The Russian Week in London, Festival Maslenitsa

Richard Barnes and Natalia Vodianova

 

Frost went along to the amazing restaurant Mari Vanna to celebrate the opening of the Maslenitsa Festival, Russia’s cultural welcome to spring and celebration of pancakes. We greatly enjoyed the canapes and the drinks, including vodka infused strawberry juice. We enjoyed the presentation and talks about the up-coming Russian festival and were told to ‘drink in moderation’ by Boris Johnson. All in all, we had a great time and will be popping down to the Russian Festival. See you there.

 

The Russian Week in London, Festival Maslenitsa

FREE entry, 13:30–18:30, Saturday 16 March 2013
Trafalgar Square, London, UK

Zdravstvuj! (Hello!) What better way to welcome spring and banish winter than Maslenitsa, the Russian Sun
Festival. This Shrovetide feast before Lent is celebrated the world over with traditional Russian arts and
culture events and, of course, delicious Russian cuisine – including the iconic and delectable blini (pancake).

Organised by Ensemble Productions, London’s Maslenitsa festival has the backing of the Mayor of London
and Natalia Vodianova’s Naked Heart Foundation as official charity partner, and is the largest Russian
celebration of culture, art, music and food outside of Russia. The free event returns for its fifth year on
Saturday 16 March in Trafalgar Square from 13:30-18:30. Coinciding with Maslenitsa celebrations across
Russia, a live satellite link will allow audiences to share in the authentic festival atmosphere and exchange
cultural dialogue as well as highlight important links between the UK and Russia, with a particular emphasis
on the Olympic years of London 2012 and Sochi 2014.

Boris Johnson

Comments the Mayor of London Boris Johnson:

“I am delighted to give my backing to London’s Maslenitsa celebrations, a sure sign that spring is on its way. London has a large Russian population and this popular event is an opportunity to become immersed in the rich traditions and heritage of that great country. It also offers a taster ahead of Sochi 2014, which is now just a year away and I am sure will be a huge success. Int he meantime, whether you try a delicious blini, pirogi or chebureki, to our friends in Moscow and Russians everywhere have a fantastic Maslenitsa! Maslenitsa gulyaet – vesnu vstrechaet, zimu provoshaet!*”

The popular festival features a variety of activities for all ages including musical performances by Russia’s
leading musical talent, a children’s marquee with songs, competitions and games, and a bustling bazaar
organised by the Russian National Arts and Crafts organisation, with original Russian art, handicrafts and
souvenirs for sale.

Maslenitsa is also known as Pancake Week and there will be plenty of authentic Russian dishes to sample. In
addition to blini there will be other traditional staples such as beef stroganoff and borscht (beetroot soup)
as well as delicacies such as pelmeni (Russian-style pasta).

Maslenitsa 2013 will include, among others, a special visit by Eurovision Contest 2012 stars the Buranovskie
Babushki (Singing Grannies); performances by celebrated folk diva Nadezhda Babkina with her
contemporary take on traditional Russian sounds; young folk group Rodnaya Storonka who cover multiple
genres; the legendary State Academic Ensemble Berezka; the award-winning and innovative Bis-Quit
Quartet; charismatic and much-loved soul Russian artist Petr Nalich accompanied by his band; national
treasure Oleg Gazmanov and one of the most famous Russian rock bands of all time, Smyslovye Galuzinazii.

The festival comes at the culmination of the Russian Maslenitsa Week which includes satellite events across
the city of London. These include the exhibition Treasures of the Royal Courts: Tudors, Stuarts and the
Russian Tsars at the V&A, a culinary evening at Russian restaurant Mari Vanna, a Russia Literary Evening at
Waterstones and a performance by the vivacious Theatre Praktika. This year’s Maslenitsa festival will also see
the first winner of the Maslenitsa Prize for Song and Dance take to stage to entertain the crowds at
Trafalgar Square.

“Due to high interest from the public, the Maslenitsa Festival remains an extremely important cultural event
not just in the UK, but in Europe,” comments Olga Balakleets of Ensemble Productions. “Each year the
festival grows, allowing more and more people to learn about the modern face of Russian culture as well as
its rich cultural heritage.”

Maslenitsa also serves as a platform that fosters business and cultural links between the UK and Russia.
Commented Vitaly Nesis, CEO of Polymetal International, one of Maslenitsa’s event sponsors:

“We are delighted to be supporting the Maslenitsa Festival in London and providing the opportunity for more
people in the United Kingdom to see and experience a range of exciting Russian culture and social events.
As a company that has most of its operations in Russia and many of its shareholders in UK, we are keen to
see the relationship between the two nations prosper backed by thriving business and cultural cooperation.”
Added Dmitry Mints, Chairman of the Management Board of fellow sponsors, O1 Properties, “The
Maslenitsa festival offers audiences in the UK the unique chance to take part in this ancient Russian tradition,
and O1 properties is happy to support this cheerful event.”

A special VIP Gala Dinner will take place on 15 March at the Royal Courts of Justice. Tickets are available for
purchase from Ensemble Productions.

Russian Week in London, Festival Maslenitsa: Line Up

Tuesday 12 March
Culinary Evening
Mari Vanna
Situated in the heart of Knightsbridge, foodies have the chance to sample some of Russia’s spectacular
culinary delicacies, with a special menu curated by celebrity chef Alexander Rappoport.

Wednesday 13 March
Russian Literary Evening
Waterstones, Piccadilly
Book and culture lovers unite in Piccadilly’s iconic bookshop to immerse themselves in the English versions
of Russian best sellers, including a special theatrical performance.

Thursday 14 March
Craft Fair
Russian Culture Centre (Rossotrudnichestvo)
The Kensington High Street-based culture centre will host two sessions – a master class and children’s class
– to introduce DIY lovers to authentic Russian crafts.

Friday 15 March
Talk and tour of Treasures of the Royal Courts
V&A
Art and history fans can explore over 150 objects from Henry VIII to the early Romanovs, including royal
portraits, jewellery and luxury goods, as well as processional armour and heraldry, chronicling the close
relationship between the English monarchy and the Russian Tsars.

Saturday 16 March
Maslenitsa Festival
Trafalgar Square
A day of pancakes, music, art and live performances, this free fun-filled family day brings together people
from all walks of life in a celebration of the coming of spring and the wonderful cultural offerings of Russia.

Sunday 17 March
Edward Boyakov’s Theatre Praktika
Duke of York Theatre
Praktika’s mission is to reflect modern reality in all its complexity and address questions that are of burning
importance to contemporary society – hold onto your hats for the company’s iconic new theatre style and
vibrant energy.

Further information on venue details and event timings will be announced in due course. Updates, along
with a list of performances to take place on the main stage are available on the Maslenitsa Festival website
http://maslenitsa.co.uk/

For more information or to book tickets, call +44 (0) 20 8832 7424

The Russian Week in London, Festival Maslenitsa

Trafalgar Square, London
13:30–18:30
Free
Dates: 11 March 2013 – 17 March 2013

Naked Heart Foundation

Mayor of London, Ministry of Culture, Ministry of Foreign Affairs of the Russian Federation, Embassy of
the Russian Federation in London, Federal Agency Rossotrudnichestvo, Russky Mir Foundation,
Polymetal International, ICT Group, O1 Properties, Lycamobile

About the Naked Heart Foundation

It was the Beslan school siege in 2004 that motivated international model Natalia Vodianova to set up the Naked Heart Foundation. Desperate to do something to help, she had a simple idea – if the young survivors could be distracted by play for at least five minutes each day, it would help them to heal. Providing them with safe outdoor play facilities would redefine their city landscape and act as a form of therapy. The Naked Heart Foundation was set up in the same year, and in 2006 it completed its first play park, five minutes from where Vodianova grew up in Nizhny Novgorod. In 2009, 40 play parks and 30 Russian cities later, Vodianova had fulfilled her dream of giving the children of Beslan their very own Naked Heart play park. To date the charity has built 90 play parks and playgrounds and is now creating a network of family support centres to care for families raising children with disabilities. It also provides funding for dozens of Russian NGOs working in the field and holds an annual international Forum for child development specialists. In 2013 it will open its 100th site. For more information visit www.nakedheart.org or www.facebook.com/NHFcharity

 

BURANOVSKIE BABUSHKI (SINGING GRANNIES)

Buranovskie Babushki visit The Russian Week in London,

Festival Maslenitsa, 14 & 15 March

Translated as ‘The Grannies from Buranovo’ – or better known to us as the ‘Singing Grannies’ – Buranovskie
Babushki is an ethno-pop band comprising eight elderly, yet sprightly, women. After finishing second in the
2012 Eurovision Song Contest for Russia, the Grannies became an Internet sensation with more than 30,000
hits in less than a week. They will be visiting London in support of the Festival Maslenitsa and will be
attending the British Russian Gala on 15 March at the Royal Courts of Justice as part of the Maslenitsa Week.

The Grannies sing in their native Udmurt, and often surprise audiences by singing covers of Tsoi,
Grebenshchikov and The Beatles. The grannies are currently using their Eurovision money to help rebuild a
local church from their home town Buranovo.

Festival Maslenitsa: FREE entry, 13:30–18:30, Saturday 16 March 2013
Trafalgar Square, London, UK

 

Festival supported by the Mayor of London, Boris Johnson
Official charity partner, Naked Heart Foundation, founded by model Natalia Vodianova
Free entry, family-oriented day of fun and special children’s marquee
Live satellite link between Moscow’s Red Square and London’s Trafalgar Square during festival
Bazaar featuring Russian culinary delicacies and traditional arts and crafts
Tickets to VIP gala reception available through organisers Ensemble Productions
Week of events preceding Maslenitsa Festival includes a literary salon at Waterstones and Russian
delicacies at Mari Vanna restaurant in Knightsbridge

Can Regenovex Stop You Doing a Lady Gaga?

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regenovexFor people with injuries or arthritis the cold weather can really hurt joints. No matter what your age, as the health problems of Lady Gaga show. So when Frost got sent some Regenovex to review we send it to some writers with joint problems. Here is what they thought.

Regenovex® Capsules. An advanced formulation designed for daily joint health, one-a-day Regenovex® Capsules are very small and easy to swallow.

Regenovex® Gel is for targeted application on individual joints. Easy to use Regenovex® Gel is dispensed via a pump and can be rubbed on the joint up to 3 times per day.

Our writer said:

It said on the pack that you could take two for the first 10 days and I wanted quick results so I did this. I have had a dodgy knee for a while. It even hurts when I go up and down stairs. I started taking these but t o be honest I did not expect results.

I also put the gel on my knee three times a day when I remember. Which is not all the time. To be honest, the gel does not smell nice, but it is not too bad.

I use both the pills and the gel. The pills until they run out, and the gel even until this day. Is there a difference? Absolutely. The pills and gel worked so much that I did not even notice. I was just walking up some stairs and I realised that my knee had stopped hurting. I had not had a pang of pain for ages. I am going to continue to use the products. I am very impressed.

· Regenovex® Patch is flexible and can be worn for up to 12 hours, making it ideal for day and night use.

Our writer said:

I have shoulder pain. It is a sport injury and it really bloody hurts. I think I have probably just worn my joint away. Which is a nice thought! I use the patch for the full 12 hours. It is easy to use. You can just cut it down to any size you want. Do I think it works? Yes. It does bring relief. I reckon I will be investing in some more.

Regenovex® Unveils How Cold, Damp, British Weather Can Really Affect Our Joints

The link between bad weather and an increase in discomfort from joint problems has been revealed in groundbreaking new research.

In the UK, about 10 million people suffer from osteoarthritis (OA) and many more have undiagnosed joint stiffness. The prevalence of osteoarthritis increases with age and is greater in women than in men. About 20% of adults aged 45-64 years and 35% of women aged 75 years or over have osteoarthritis in the knee while about 25% of adults over 50 report disability from severe knee discomfort. All too often, the early warning signs and symptoms of joint problems are ignored or just put down to old age, until they become serious and potentially crippling.

People with joint health issues often complain that the weather and climate can badly affect their health. However, scientists have struggled to prove the association and doctors can assume the perception of increased discomfort is in a patient’s mind.

Now new research from the makers of Regenovex® – a pioneering formulation backed by research to help maintain the health of joints – has shone light on the relationship between changes in weather and an increase in joint health problems such as stiffness. Four out of 10 respondents have even considered moving from the UK to a warmer country because of their joint problems. One in nine (11%) are actively contemplating relocation. Containing two functional ingredients from natural sources – a marine oil and hyaluronic acid – Regenovex® Capsules, from the smart technology experts at Mentholatum, is specifically formulated to help keep joints healthy. The Regenovex® range includes one-a-day capsules, a gel and a patch, all containing a marine oil.

Weather misery…

Adults aged 35 to 75 – with an average age of 50 – who suffer from joint health problems or stiffness were questioned about their experiences with weather-related joint issues.

· More than half (55%) said it was during cold periods, followed by damp weather (45%), wet weather (38%) and frosty weather (19%). Just 4% thought hot weather could trigger joint problems.

· A staggering 72% of respondents agreed that they suffered more from joint problems such as discomfort and stiffness because of the weather.

The biggest joint problem symptoms triggered by weather were:

· Discomfort (63%)

· Stiffness (56%)

· Difficulty getting up when seated (30%)

· Difficulty going up or down stairs (24%)

· Difficulty moving (23%).

Other problems included getting out of bed (20%), bending down (17%) and exercising (15%).

When it comes to the areas of the body that are most affected by stiffness, respondents from the Regenovex® survey cited knees as the worst by more than half (56%), followed by the back (39%), the fingers (26%), hips (25%), hands and neck (both 20%).

Reactions to stiffness triggered by the weather varied:

· A third (32%) said they just put up with it and don’t take any further action

· One in seven would take over the counter painkillers (14%)

· 12% would opt for a hot bath

· Other coping strategies included using a hot water bottle (7%) and seeing a GP or pharmacist (5%).

Physiotherapist, Paul Hobrough says, “Joint discomfort and joint health issues are a huge problem in the UK, with millions of diagnosed sufferers and many others who struggle on in silence. Joints that are stiff or cause discomfort can badly affect quality of life, with many activities we take for granted proving difficult or even impossible, including the health benefits of taking regular exercise.

“I see a large number of patients in my clinics nationally, that report bad weather or the cold and damp as a trigger for their joint aches or make them worse. For a long time these people have been told that it is in their mind however I was delighted to read the latest research from Regenovex, building on a growing body of evidence, that supports the association between weather – especially temperature and air pressure – and increased levels of joint discomfort and stiffness. The Regenovex survey found nearly three quarters of those questioned said the weather could be a joint health trigger, with cold and damp conditions blamed the most and Scientists are now investigating the mechanisms behind this phenomenon.”

Paul adds, “Regenovex is a new generation of joint care preparation, with a unique formulation that helps to support joint health, backed by extensive scientific research. The key ingredients are Bionovex Oil, a marine oil derived from New Zealand green lipped mussels and hyaluronic acid. The Bionovex Oil has a proven anti-inflammatory effect which could relieve the pressure build up in the joint, while hyaluronic acid acts to lubricate and cushion your joints. Regenovex could be a major help in treating joint health problems. It not only helps tackle inflammation along a range of pathways, but it may also improve and maintain the synovial fluid in joints. No other product works this way.”

“I am thankful to Regenovex for providing a possible answer to scores of patients who have until now, found themselves suffering without a solution. Only time will tell the extent to which Regenovex will help these people but vast progress has been made and people feel like they are finally being listened to by the healthcare industry.”

Regenovex is available from Amazon UK and Ebay. Prices include:

· Regenovex® Capsules, pack of 30 capsules: RSP £23.99.

· Regenovex® Gel, 40ml: RSP £11.29.

· Regenovex® Patch, single patch: RSP £2.49.

Endearing Eccentricity or Annoying Habit: The best bits and worst bits about our other halves

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jennifer garner and ben affleck 

Wouldn’t it be nice if your partner was an ideal package with every bit about them just perfect? Nice yes, but it wouldn’t be much fun, because life isn’t perfect and sometimes it’s the quirks and idiosyncrasies that make us who we are. So eHarmony.co.uk has set about finding out what are couples’ niggling little habits and endearing special quirks by asking over 2000 married Brits to disclose the best and worst bits about living with their other half. Here’s what they say:

Results from men

Loves   Annoyances  
They put up with my moods 42% They take too long getting ready 28%
They are affectionate when we are alone and in public 21% They are a back seat driver 21%
They’re always interested in my day 17% They worry too much about money 16%

 

Results from women

Loves   Annoyances  
They make me laugh 38% They can never find anything 30%
They’re happy to do household chores 29% They are messy 20%
They listen to me when I rant 21% They control the TV remote 18%

 

So women take too long to get ready and men can never find anything, but women put up with their husband’s moods and men make women laugh. Men are messy and women are back seat drivers, men are happy to do household chores and women take interest in their partner’s day. And maybe men do control the TV remote and women do worry too much about money but hey, men listen to their ranting wives and women are just plain affectionate.

Relationship advice expert for eHarmony Jenni Trent Hughes comments on the survey and says:

“It is really interesting to see the difference between genders when it comes to the things they love and what annoys them about their partner. The little niggles tend to come out further into the relationship, however it’s when a couple is truly compatibly that they find a balance between the good and the bad habits. It is really important to communicate with one another when a niggle becomes more testing, to try and find a common ground and agree, this will help eliminate future arguments over the little things and leave more time for the things they love about one another .”

Innovative Films Raising Funds: Alpha

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A_poster_ENFrost Magazine is doing a long-running series on innovative movies which are raising funds or about to be released. We love film at Frost Magazine. In fact quite a few of us work in the film industry as actors, producers and writers. (Myself included. I have been an actor for years, and have also written scripts and started a film production company with Steve McAleavy. Our first full-length film, Prose & Cons is currently being edited) We want to support other filmmakers out there. Making films is hard and getting them seen is just as hard. We hope you like some of the films we showcase enough to invest in them and/or watch them. Thank you.

Alpha

A is much more than a feature film, it is inspired by the ancient myth of Antigone and has a totally different approach to filmmaking as a whole.

SYNOPSIS

A woman -Alpha- is forced to sit and watch her hanged brother rot in the middle of a burned forest, until the authorities decide that she has been punished enough. She will find the strength not only to rebel against this unjust order but also to confront her brother when they meet in the afterlife.

Alpha is a movie inspired by the ancient myth of Antigone and talks about what we are all witnessing and experiencing as consequences of the so-called “crisis”.

We are using an old story, not to reiterate the past, but to explain the present and take a glimpse of the future.

With this film, we want to make our voice heard not only as artists but as active citizens, and share how we are experiencing the “crisis”.

And not only do we want to, but we have to, because this is our duty as active participants in the society we are leaving in.

HOW WE FUND THIS MOVIE

The way we cover our budget (196,000€) is as follows:

The main artistic team (Screenwriter, Director, Photographer, Production Designer, Composer, Actors) and the communication team, capitalise our work.

Our co-producers, Imagina Pictures, provide all the necessary editing and post-production equipment and facilities, for both image and sound.

Imagina Pictures also provides the camera and related shooting equipment.

All of the above constitute 40% of the budget (69,000€). To help fund Alpha go here.

What is left for us to cover :

The crew fees

The catering

Special equipment (steadicam, crane, hexacopter)

3D animation & visual effects

The above constitute another 40% of the budget (70,000€).

We cover this part with private sponsorships.

The remaining 20% (57,000€) is the Production Design cost.

This is an essential part of the movie because the aesthetics of the image need to be treated with great care.

This is the part we want to cover with crowd-funding.

This is the part in which you are actually contributing to the final look of the picture.

This is the part in which we are asking for your help.

We hope you will become our fellow traveler during this difficult but exciting journey.

WHAT IS THE MYTH ABOUT?

Antigone is the daughter of King Oedipus.

King Creon, who is now the ruler of Thebes, demands that the body of her dead brother Polynices be left unburied and eaten by predators. Whoever does not comply with his orders, will face immediate execution. Antigone will defy this unjust order and bury her dead brother, thus losing her life, but coming to terms with her feelings and her inner sense of justice, regardless what the Authority says.

There is no need to point out the relevance of the myth of Antigone with the current political and socio-economic status quo. In this new world order governed by numbers and economic indicators, an invisible King Creon has not only invaded our lives, but is gaining power day by day. Few dream of taking an active stand against him, while most of us conform to his irrational and inhuman demands.

Theatre Review: This House

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This House

This House.

Olivier Theatre at the National Theatre, Southbank

Playwright: James Graham

Director: Jeremy Herrin

Designer: Rae Smith

Lighting Design: Paul Anderson

Music: Stephen Warbeck

Anybody unfamiliar with political theatre may be a little apprehensive when staring down the barrel of a play centred on the machinations of political insiders during the first coalition government in the 70’s. It’s perfectly understandable. But what the writer James Graham delivers in this near three hour (including interval) story is a nuanced and effective study of characters with the politics of the day standing in as an interesting backdrop to men and women with whip smart quips, sharp wits and, sometimes, thoroughly endearing frailties.

With the help of some intelligent set and lighting design the action takes place in the Westminster offices of the Whips for both the Labour party and the Tory party as well as in the halls, the clock tower, the crypts, the underground rifle range (yeah, they have one) a member’s bar, a closet and a few other places. We are getting a snapshot of how the Whips offices, the “engine rooms of parliament”, operated in the four and a half years of the Labour government with a minuscule majority from 1974 to 1979. Running frantically around the stage trying to marshal their MPs and the Independents into the lobby to vote on a bill, the Whips are the focus of this piece though the traditions and stories of Westminster Palace itself play a large part.

With only the barest mention of the politics and bills in question this political play is an odd one when considered in the larger canon. Politics is at its heart, but the play deals in characters and relationships. The antagonism and open warfare between the two sides of the house, along with a healthy amount of respect, is shown through the various whips with the Labour chief (an excellent Phil Daniels in the first, and former deputy Vincent Franklin in the second, half) and the Tory’s men (Julian Wadham and Charles Edwards shine) tearing lumps out of each other verbally with a great deal of charm. There are moments of real tenderness in the story as well as the political gazumping and chicanery, with the deaths of the various MPs during the time covered by the play handled excellently.

Graham is quite clearly highly skilled at sharp dialogue and the research he completed into the politics at the time, as well as the English political system in general, shows through in a very entertaining way. Although because the characters are based on real people, it is hard to tell if the way they come across as caricatures of Labour and Tory politicians is his doing or if they were actually like that.

The music is well performed by Acoustic Jim and The Wires, though at times feels a little incongruous and unexpected, and there may be a little too much talk and too many characters to keep track of for some members of the audience. Overall, however, this is a superb play with many different levels and facets, each of which have been fine tuned and presented with polish.

There may have been some questions over how This House would transfer from the intimate Cottesloe to the 1200 seater Olivier for this production, but this cast and crew answer with enjoyable aplomb.

4/5 Stars

This House runs from now until the 15th of May.

(Image from the National Theatre showing Vincent Franklin, Philip Glenister and Lauren O’Neil. Click the link for dates and availability. )

The Affordable Art Fair Returns To Battersea

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katemossKate Moss, Watercolours on paper, 53x38cm by Cate Parr

£1,950 at SD Gallery

The Affordable Art Fair returns to the Battersea Evolution building in Battersea Park from 7 – 10 March, and they are giving people a chance to Sleep Now, Buy Later…

– Art lovers given chance to sleep on decision before purchase –

In a consumer shopping first, one lucky visitor to the Affordable Art Fair this month will be given the opportunity to ‘sleep with’ their prospective art purchase in order to make a fresh and considered decision after a good night’s rest.

Fair organisers hope to put more first time buyers at ease with the one off concept which will be trialled with a single lucky winner at the Battersea Park event. The idea came as a result of research* which found that nearly half (47 per cent) of people found it helpful to sleep on a decision when making a purchase for the home.

Over half of Brits (51 per cent) admitted to taking up to 24 hours to make a decision when buying a piece of art.

The public can enter to win the chance to ‘sleep before they buy’ by tweeting the hashtag #sleeponit by no later than midday on Wednesday 6 March.

The lucky winner will be notified on Thursday 7 March and invited to attend the fair on the day of their choosing, select their prospective piece of art to sleep with for the night to allow them some time to relax and consider their chosen work.

To announce the initiative, the Affordable Art Fair has created an original image, inspired by a famous installation shown at the Tate, to demonstrate what the winner will experience.

Nicky Wheeler, Fair Director of the Affordable Art Fair Battersea said “We’ve had so many comments from visitors over the years who have found a piece of art they like but are reluctant to make such an important decision on the spot. Often customers fall in love with a piece at first sight but sometimes thinking time can help in making the right decision – one person will be given this chance at the Affordable Art Fair next week.”

The Affordable Art Fair is the UK’s friendliest and most welcoming art fair, well-loved for its informal and un-stuffy atmosphere. With over 100 galleries exhibiting art priced from £40 – £4,000, the fair runs at the Battersea Evolution building in Battersea Park from 7 – 10 March.

HOLLYWOOD – IS IT STILL THE CENTRE OF THE FILM MAKING WORLD?

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oscar winners 2013Following the success at the Oscars of both Argo, a big pat on the back of Hollywood, and Life of
Pi, an ‘international’ film with no recognisable big name star, Jonathan Brown looks at whether Hollywood is still the centre of the film Universe.

‘Domestic’

Hollywood is Cinema, right? After all, despite every country having its own awards ceremony, the
Oscars are still seen as the pinnacle of the film making world – at least to the studio marketing men.

Even though film wasn’t created in the US, it’s where it became what it is today. If fact, some of the
big original Hollywood studio are still around today, and, despite flagging profits, are as influential as ever. To be classified a big blockbuster, you need to take over $300m ‘domestic’ , ie in the USA.

Even if you flopped abroad, a good take at home could be enough to make a success. Even in Britain,
films like Skyfall are sold as the ‘Number 1 USA Box Office Hit’, even if they only spent one weekend at the top and just broke even.

The American box office was, and still is, the judge of commercial success, in the way the Oscars
were the mark of critical success (there’s an argument that the Oscars are way of the pulse of new
and exciting cinema, but that’s a different article).

But the tide is turning. America, as a country, is suffering more than most in the economic downturn,
and, while Hollywood continues to spend more and more on their blockbusters (the recent Twilight
movie cost £120m!), the people spending the most of their hard earned wages going to see these
blockbusters is moving.

‘Overseas’

While America still is the biggest single market for movies, and is far ahead of its closest rivals,
the ‘Overseas’ market is becoming a bigger cash cow.

Let’s have a look at the numbers. The usual ratio for a movie is around 40% of its takings from the
US and 60% from overseas – roughly. Ten years ago, in 2002, just four of the top ten highest grossing
movies took more than 60% of their box office from overseas, with two films (Signs and My Big Fat
Greek Wedding), taking less than half.

In fact, My Big Fat Greek Wedding took 76% of its taking from the US. And I’m assuming the other
24% from Greece.

Skip forward ten years, to 2012, and seven films took over 60% from overseas with Ice Age 4 taking
82% from overseas. Compare this to the first Ice Age move, which took only 54% from ‘foreign’ box
office and the swing becomes hugely noticeable, and important.

It’s the same if you compare 2011 and 2001. In 2001, there were just two films making over 60% of
its box office from foreign markets, while in 2011 there were nine films.

In 2009, box-office behemoth Avatar took 72% of £2.7bn from overseas. Ten years earlier, The
Phantom Menace, the new Star Wars movie the world had been waiting for, took just 54% from said
world.

If we go even further back, to the days of ET and the original Star Wars, the take is even slimmer,
with overseas counting for just 45% and 40% respectively.

Some of the shift can be accounted for by long term word of mouth, or even self-fulfilling prophecy.
Many of the big sequels, especially animations, have made huge amounts overseas, while their
domestic take, while still massive, hasn’t grow as fast.

When a film has been classed as a hit in the US, companies are a lot happier pushing the sequels
overseas. Also, while many overseas viewers might not have caught the original at the cinema, the
may have bought the DVD, seen it on TV, or downloaded it.

However, you don’t need to be a hit in the US to be a hit abroad. A textbook example of how foreign
markets can make a film a success is the recently released, and hugely divisive, Cloud Atlas. Directed
by the Wachowskis and Tom Twyker, the film has been classed a huge flop. On a budget reported to
be around $100m, it opened to just $9m in the USA.

As the US is so opening weekend focus (film takings tend to drop off by around 40-60% per
weekend), the chances of it making its budget back in America were pretty slim. It went on to earn
just £27m in total – domestic.

However, the film, set across various countries with a cast from across the world, has made a very
decent $80m overseas – so far. The $80m take does not include the UK, France, Japan and Australia.
This could easily add another £10-20m to its take.

Some of this change, especially from the 70’s/80’s, is the arrival across the world of the multiplex
cinema – meaning more films, more showings, and more attendees in the foreign markets. Factory
cinema, if you will.

However, this doesn’t account for the change in the past ten years. These changes are partly due to
two main factors – one is the new middle classes in the emerging markets like India, China and South
America, where people are starting to get some Rupees, Pesos or Yuen in their pockets, and having
the free time to spend it.

Secondly, is the move in America away from cinema to home viewing. Companies like NetFlix are
drawing people away from the multiplex and into the living room, despite desperate Hollywood’s
attempt to keep them with the introduction of the ultimate cinema experience – 3D.

This has seen cash intake increase slightly, due to higher ticket prices for 3D films, but attendances
are still dropping.

And why wouldn’t they, when you’ve had vast improvements and reduction of costs of home cinema
systems, or just a decent TV, and the reduction in time it takes for a film to go from the cinema to
online. People are realising they’d rather wait a couple of months and watch it on their home 3D
system, instead of paying $20 for a cinema ticket.

The Future

So, what does this mean for the future of blockbusters? I can see two possible outcomes.

The Hollywood studios could start to tailor their films more for foreign markets, using casts,
locations and directors from across the globe.

While Hollywood is keen on using foreign actors, they always tend to be the bad guy – maybe we’ll
see a few more leading actors from across the globe in mainstream Hollywood movies.

Or, more cynically, it could mean that distributors start to buy up more screen space in foreign
cinemas, pushing out locally made films.

However, on the evidence, especially in the foreign markets with an established film industry, this is
not the case. In 2009, four of China’s top ten grossing films where from China. China does however
limit the number of foreign movies able to be released a year.

In India in the same year, seven where from India (and one of the other ones was Slumdog
Millionaire).

So, maybe there is a balance to be struck. Maybe Hollywood can start to look outwards, taking
influence from a world of cinema, while still pumping in the big bucks to bring the big spectacle.

The Tailor-Made Man | Theatre Review

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The Tailor-Made Man, set in Hollywood during the 1930s, is a musical theatre show, which
still strongly maintains the quality of a play.

Exceptionally staged – at the Arts Theatre in London, West End – its creative team,
includes super talented choreographer Nathan M. Wright who, in between his many credits,
also counts the mass movement choreography of the London Olympic & Paralympics
2012.

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The stars studded musical production has brilliant actors in the leading roles: Faye Tozer, Mike
McShane and Dylan Turner. Faye Tozer (from the band pop band Steps) delivers
an outstanding and energetic performance certainly not inhibited by the vocal tone
variations the part requires and the upper class mannerism of the early 20th century. Also,
starring undying talent Mike McShane and classically, impeccably beautiful, as much as
skilled, Dylan Turner that has already landed roles in Mamma Mia! (Prince of Wales)
and Grease (Victoria Palace) just to mention a few. Full of character Bradley Clarkson
also gives a captivating and dynamic performance. Worth a mention is Kay Murphy
who gives a funny and outstandingly performance in the role of Pola Negri, the famous Polish actress.

Claudio Macor co-wrote ‘The Tailor-Made Man’ book with Amy Rosenthal, adapted
the play and directed it. ‘The Tailor-Made Man’, was nominated for Best New Play in 1995 and
for writer of the year and then some years later was made into a musical. The music is by Duncan
Walsh Atkins and Adam Meggido.

‘The Tailor-Made Man’ is a true old Hollywood story that brings back memories of when
the homosexuality was far from being socially accepted. It is the true story of William ‘Billy’ Haines who was a movie star at MGM, and then became a famous interior designer in Hollywood. It highlights the emotional difficulties, openly declared gay men had to go through including work discrimination
and episodes of verbal and physical violence, all of this surrounded by the Hollywood
creative melting pots of sophisticated artists and a bit of sentimental twist.

The musical will run for a limited eight weeks season until the 6th of April.

http://www.thetailormademanlondon.com/

Written by Paola Berta