We’ve all received one at some point; that free branded pen, the pad of paper that you jot down all of you meeting notes onto and not to forget, that free mug you make your first coffee of the day in.
But have you ever stopped to think about the purpose behind that free promotional gift you’ve been given?
For businesses, promotional giveaways are an important part of the promotional mix, acting as extremely effective marketing tools.
Extremely versatile, they can be given to all types of customers, from clients and media contacts, to even a company’s own employees.
From items such as pens, calculators, calendars, mouse mats and pencils, these promotional mechanisms aim to create a lasting positive image of the brand or company for the recipient, in return, create lasting financial rewards for the business.
Still not entirely convinced? Well, here are 5 reasons why promotional gifts can help to boost your business.
1. Increase Brand Awareness
Promotional gifts can help to significantly increase brand awareness, if of course, you get them right.
For this reason, it’s vital that promotional items are of high quality, durable and useful, in order to keep the brand message at the forefront of your customers minds. After all, the more someone sees a brand message, the more it sticks in their mind, therefore the more likely they’ll continue to investing time (and money!) into it.
The most successful promotional gifts support your company where other mediums can’t reach, such as the office. Think stationary, or choose items available from Ideas By Net that are commonly seen throughout the workplace, such as mugs, coasters and USB flash-drives. This will ensure your message remains a prominent feature of your customer’s desk for months, if not years.
However, get it wrong and your gift could backfire, leaving a lasting image for all the wrong reasons. Think carefully about how your chosen item portrays your business. Stay away from the more ‘tacky’ items when wanting to impress an important client.
2. Increase Sales and Influence Purchases
Add increased brand awareness together with a bit of gifted goodwill and naturally, you’re bound to start seeing an overall increase in your sales and profits.
Promotional giveaways are a powerful form of ‘added value’. Generally, customers who feel that a company is giving more value for money are more likely to spend more.
They also hold the ability to generate future leads and curiosity. For new customers, promotional gifts act as incentives in wanting to find out more about a company they’ve seen a lot of, and help to direct people to a website who are keen to discover what available products a company has to offer.
For existing customers, it is common for people to become more receptive to a company that offers a gift as a small ‘thank you’ for their custom. Tactics such as these help to encourage repeat business and help to see an overall improvement in long-term sales.
3. Save Money
Believe it or not, investing a little time and money into promotional gifting can in fact help your business to save money. Why? Because they help to promote your company at a much lower cost than traditional advertising techniques.
As the British Promotional Merchandise Association has found, ‘promotional merchandise can deliver a higher return on investment. The cost per impression for a mug is £0.001, a mid-range pen £0.001, a calendar £0.004, a USB stick £0.005 and an umbrella £0.003. With an average cost per impression of £0.003, these figures compare extremely favourably with the cost per impression of other media.’
4. Improve Image and Perception
Promotional gifts also act as a powerful driving force in influencing perceptions. In every day-to-day life, all over the world, presenting someone with a gift or present is seen as an act of goodwill, kindness and generosity. By also adopting this into your business strategy, you too can make your customers feel valued, creating positive perceptions of your company.
5. Improve Company Morale
Promotional gifts have also been proven to enhance the morale of a company’s employees, thus helping to increase employee productivity.
By providing gifts on events such a company’s anniversary or by giving them as symbols of appreciation, employees will instantly feel like they are a key part of the organisation.
When a company strives to take that extra step to include employees in the marketing plan, it benefits the company in the long term by ensuring positive perceptions of the company start from within.
This article was written by Ella Mason, an experienced freelance writer. Ella specialises in writing about money-making schemes, for both businesses and individuals.
Being late is fine with the boss, thanks to smart technology
The majority of global bosses are happy for staff to turn up late for work,according to new research by the world’s most trusted online back-up service, Mozy®. Mobile technology, including smartphone apps and cloud services, now means that bosses are surprisingly supportive of a flexible workforce – more than most employees realise.
The findings, which can be read in full at www.mozy.co.uk/9-5, emerged in a study of 1,000 British, German, French, US and Irish employees and employers, which found 73 per cent of bosses have a relaxed attitude to time keeping, as they trust their staff are working long before they actually get to the office.
Yet this will come as a shock to most workers as half of employees are under the impression that their bosses definitely will mind if they are late.
“This is brilliant news for workers everywhere,” comments Claire Galbois-Alcaix of online back-up specialist www.mozy.co.uk , which conducted the study. “Hard work isn’t going unnoticed and mobile working and technology is having more of an impact on employer attitudes than people think.”
Time-keeping
The average global boss would be willing to turn a blind eye to employees being up to 32 minutes late and let staff spend a quarter of the week working from home. However, British bosses are the strictest, wanting late-running workers at their desks no later than 24 minutes into the working day, whilst US employers take the most relaxed view, tolerating their staff turning up to 37 minutes late in the day.
Mobile tools
The death knell of the nine-to-five worker has been rung by mobile technology, with three quarters of employers giving employees tools to get their jobs done wherever they are. However, just 11 per cent of British employers tool their workers up to be able to access everything on the move – which would allow people even more freedom.
Email in bed
The study confirms the long-held suspicion that the urge to check emails first thing in the morning is overwhelming for some: a third of all British employees has logged in by 6.30am, compared with just 13 per cent of French employees. On average, by 7.00am one in five employees worldwide has already checked their email.
Give and take
Whilst the majority of employers globally are happy for staff to start their days later, in return they’re looking for flexibility from their employees and when they wind down for the night. The fluid approach to working hours means that many employers are now comfortable with calling after hours, with 80 per cent saying they think it’s acceptable to call staff in the evening. The research shows that French bosses are the most considerate and stop calling the earliest; 43 per cent draw the line at calling after 7.00pm. 16 per cent of UK employers, on the other hand, think it is acceptable to call workers between 10.00pm and midnight!
The real nine-to-five
Global employers demonstrate further evidence that behaviours have changed beyond recognition by underestimating the amount of work that employers are doing away from their desks. As a whole, they believe their employees spend an average of 55 minutes a day working away from the office, when in fact, the average global employee has already clocked up 46 minutes before they even arrive at the office.
What does the new nine-to-five look like? The global results show that the average person starts checking their work email at 7.42am, gets into the office at 8.18am, leaves the office at 5.48pm and stops working fully at 7.19pm, meaning employees are “in work mode” for nearly 12 hours a day.
“We can see from the research findings that we’ve come a long way towards work being ‘a thing that you do’, rather than ‘a place that you go’ but, with just 11 per cent of British employers saying their employees can access all of their work tools remotely, there’s still a long way to go”, continues Claire Galbois-Alcaix from Mozy. “Using internet-based solutions that allow workers to access their data as if they were in the office, wherever they are and whenever they want, will help everyone to continue seeing benefits.”
Taking a relaxed attitude
Bosses are taking a laid-back approach to more than just punctuality, as personal tasks creep into the office day. Across the surveyed nations, 37 per cent of global bosses are happy for employees to take longer lunches. Meanwhile, more than a third of British employers are OK with staff downing tools to enjoy office banter and regular tea breaks.
One in eight of global employers polled even claim they are fine with employees carrying out personal tasks like online banking, food shopping and paying bills while at their desks – with the American bosses being most relaxed (22 per cent) and the British being the most stringent.
Over half of British employees think nothing of leaving work early for a doctor’s appointment, with one in five leaving early to watch a child’s school performance, and around one in ten using Facebook or Twitter whilst at work.
Top personal tasks creeping onto the office to-do list
1. Leaving work early for the doctor or dentist
2. Personal phone calls
3. Regular tea and coffee breaks
4. Chatting to colleagues
5. Sending personal emails
6. Taking a long lunch to get a few things done
7. Online banking
8. Leaving work early for a child’s performance at school
Tell us about your day job. You are head of business management at Aviva
“Basically, it is a business management role. It’s just insuring that the business operates and that the department runs effectively. So there is a risk audit, finance, a bit of HR. I provide support to the COO and the leadership team. So I make things happen and I get things done. I very much enjoy it, it’s a supportive role. I am mentoring other people in Aviva as well and growing a talent pool. I have some good relationships here and let it be said that Aviva have been massively supportive to the website. They know I run the website, they know that I go off and do charity things and they are one of the most supportive employers I have ever worked for. It’s a fantastic place to work.”
If you could have had any other career what would it have been?
“When I left school, I thought I wanted to be a policewoman, and then I thought I wanted to be a lawyer, then a judge, then I wanted to go into the army. So when I look back, they are all quite authoritarian, so I definitely wanted to rule the world in some kind of guise. If I could have had another career I think I would have been a midwife, because it was something that always interested me. I don’t know if I would have had the guts to do it, but I liked the thought of bringing children into the world.
“The funny thing was is that I was not naturally maternal before I had kids, if I heard a child crying in the supermarket I would be like, ‘Shut that child up’. When I had my own baby, it kicked in. I always found it hard to play with children because I was an only child and I played on my own. When I play with my own children, I tend to go off on my own and I have to bring myself back again. I was just used to playing that way. I would still like to be a midwife actually. It is still something that interests me to this day.”
You have won a lot of awards, which ones are you particularly proud of?
“The women in banking and finance award I was very proud of. My mum and dad were there and my dad hadn’t been very well. They divorced 38 years ago but they get along really well. To have them both there was special to me because they have seen me get to where I have gotten to. It was great to be recognised by such a wonderful body. That means so much to me. For the second one, I went to Washington to pick it up. That was a global award and the same one as the three women I have nominated have won. So I have said to my girls, “No more awards please’. I have won quite a lot. My job now is to judge awards and put other women forward, raise their profile and help them along in their career. I have had five award winners in the past year.”
That’s a good rate!
“That is a good rate. But all of them have achieved amazing things, setting up networks, giving effort and giving back to the next generation of women. So if I am in a position to help them, then of course I am going to.”
Your parents must be very proud of you.
“Yeah. My mum is my biggest fan. I mean, she helps me a lot. There is a lot of support behind me. There is my childminder, I don’t think I could do anything without her. There is an ironing man who comes and collects my ironing. It’s the best £30 a week I have ever spent. He would be the last to go. My husband is a huge support. There are a lot of people who enable me to do what I do. I help them all back in different ways. It’s a two-way street. My mum still works, she’s only young, she’s not even 60 yet. So obviously she helps me as much as she can. She is also my best friend. That helps. I confide in her a lot. When I am getting too tired she is the one that says to me, ‘Enough’.”
Mums know
“Exactly, mums know. I am like a train, I just keep going.”
How important is the support of Wearethecity for women?
“There has been a shortage of women in financial services, engineering and IT. The gender issue it not as prevalent as it once was, but at a high level, there is a lack of women in senior roles. And then there is a shortage of women making it onto boards. The City gets a lot of bad press, but we do contribute to the world economy, the UK’s economy. It’s not all million pound bonuses. You are talking about a very small percentage of people. It’s not all financial workers either, there are a lot of people who work in the periphery, you have the bars and the restaurants, and the shops and the retail outfits. It is not just financial services.
“I would encourage women to come up here and try to work. Try and see if they can have a career in the City. It is an exciting time and we are waiting here to support them.”
What do you think of the current government? Do you think they are doing a good job?
“I try to stay clear of politics. One of the things I don’t get involved in is politics. I don’t stay on top of the policies or anything like that. I have no particular alliance to any party. What I would comment on is when they do things that affect young families, because it is a struggle having kids and bringing them up. Childcare is a major thing for young couples, and women returning to work and stuff like that. I have no particular pick of the politicians, I don’t think any of them can be trusted. That would be the only thing I would say.”
Do you think you have a good work/life balance?
“Sometimes not. It was an unique week last week. I dropped my phone down the toilet, I lost my cash card, and I had tonsillitis, one of the kids caught nits, it was just a calamity of errors. I got lost on the same stretch of motorway that I have driven on a hundred times for an hour and a half, going backwards and forwards. I think I was just having one of those weeks. On Sunday night I didn’t get to bed until 11. I didn’t get to wash my hair so it’s dry shampoo on the Monday as I’m going out the door.
“There are weeks when I get it and I learn to appreciate when I’ve got that balance. When it’s Sunday night and the kids are clean, my personal emails are clear and I am on top of work – everything is in it’s box and I have learned to appreciate those moments for what they are because they don’t come around that often. Sometimes, 80% is good enough. If 80% of my washing is done, if there is a little bit in the basket, then I don’t need to tick the box. Sometimes you have to accept that some things are out of your control. You just have to do what you can. Don’t beat yourself up about it.
I work for a good employer, so I only work four days a week. My one day a week off I spend on wearethecity, on my charities, on the awards, I pick my kids up and I drop them off. I have been offered lots of different jobs, even when I have been working here and I haven’t taken them because the employers were not open to me working flexibly. That doesn’t work for me as I have lots of commitments. I am a non exec to charities, I’m a school governor, I’ve got two kids and I can’t do it all without a certain level of flexibility from the people that I work for.”
How do you relax? Do you relax?
“Lots of people would say no, but I know when I need a break. In a couple of weeks, I am going off to Spain on my own for two days and I have booked my bed by the pool. I will just lay there. I relax by thinking, believe it or not. I am not like any girl. I don’t like shopping, believe it or not. I can’t think of anything worse than trying on clothes. I also have a big beef with high street sizes. You can go in one shop and feel great because you’re a size 12 and you go in another shop and you are in a 16. The labelling is all wrong. It can ruin your shopping experience.
“Because I am an only child I am quite comfortable in my own company. Much as I always say I need my sisters – I think the network that I hang out with are my family – I still like taking time out to be on my own. I try and not do anything.
“I am never without my phone. I’ve got two and I can text on both of them at the same time. I will give any child a text competition run for their money. I get up at half five to get my own personal email down and get my own stuff done, so when the kids get up it’s their time. My life is like a military operation. So when I do get some down time, I do take it.”
Anything else?
“Wearethecity are opening a job board in September. Women can have a portfolio career. I want to teach women that they can come and work here. I would like to think in my lifetime that I make a difference. I would love for a woman to achieve something and we don’t all celebrate because it is not a rare thing. I hope that happens in my tenure, the next 40 years or however long I live. That would put a smile on my face.”
I met Vanessa in the City. She is fashionable, warm, friendly and passionate. I came to interview her about her amazing site for women in the City: wearethecity.com. A place where women can find help and advice with their work, life and careers.
Vanessa Vallely: “There are three core values that I had in mind when I set it up that hold true. One, that we provide a platform for female entrepreneurs to get their products to market on the basis that it fits into our members’ demographic. We do that by taking away hefty advertising fees for them and to give female entrepreneurs a bit of a leg up. We are also a conduit to charities to get to high net worth women. We will actively promote any network or any organisation that is free that will develop skills for women. So probably 40% of what we do on the website falls into that value set, that is really important to me.”
Frost: First of all, what are you wearing? You look great.
VV: “I am wearing a Britt Lintner dress with my normal Gucci shoes and scarf. She is a fantastic designer. She set herself up a couple of years ago doing dresses and managed to get her collection into Harrods, although she’s taking some time out because she’s raising some small children.”
When did you know you wanted to go into business?
“I left school at 16 with just a couple of GSCEs and headed out into the city with 15 pence and a bag of ambition because I wanted to change my lifestyle and my mum’s as well. We come from a very socially and economically-challenged background, so I knew that I wanted to be successful, I knew that the financial district was two miles away from where I lived and that was where I was going to start.
“I actually realised I wanted to develop the website three years ago due to my frustration with not having a site that covered everything in my life. There needs to be a bit of lifestyle in there because let’s not hide it, I am a woman. I need to eat, I need to have my hair done, I need to find a dentist. But I also wanted to upskill myself outside of my corporate environment, so how was I going to that?
“Women’s networks, courses I could go on – for me it’s frustrating. If I Googled that information, I would spend hours on the internet. I wanted to find it all on one site so my husband said, ‘Why don’t you create a website for women?’ and we built it together.
“So that’s when I knew that I wanted to work for myself. I love my corporate job and run the website outside of work.
“My aspirations in 10 years time are to be the CEO of a charity, because I do a lot for charity still.”
Tell me about being a Pearly Queen?
“It has been in my family for 100 years. The Pearly Kings and Queens were started by an Orphan called Henry Croft and he used to sew buttons on his suit, he was a rat-catcher in the markets.
“If you think about London 100-odd years ago it was still markets, no superstores or anything. So he used to hang around the markets with the costermongers who were the apple sellers. They used to sew buttons on their suits and were called flash boys.
“If the costermongers were down on their luck, their entire family was affected if someone was ill. There was no social security then, so he used to raise money in the markets for his fellow orphans. Eventually he was so much in demand, he couldn’t be at all the markets, so he made head Pearly Kings and Queens of each of the 20 boroughs of the London of the time and they’d raise money for individuals in that borough. My granddad was pearly King of East London and he passed that title to my father and my father passed it to me.
“I have been a Pearly Queen since I was three years old. I was Pearly Queen of Hoxton until this year when I gave that title to my 11-year-old daughter and I have taken the City of London from my dad. So we still go out and put our buttons on for various charities. I don’t quite sing and dance the way I used to, but it is a lovely part of London heritage and we are as famous as the Chelsea Pensioners, so why not do it? The fact that I have a profile in the City helps because it could die out with people getting old.”
I read that you could see the city from….
“I could, from my tower block window. I lived on the 18th floor and could see NatWest tower. I used to say to my mum, ‘I am going to work there one day and I am going to change how we live’. My first job was in that building.
I drive past there now and I look up at that tower block and I think, That’s where it all began’. We were broke half the time. There were lots of people with challenges and me and my mum were one of them, but bit-by-bit we made it out through sheer hard work. Most of my childhood was spent going to school and then cleaning betting shops until 11 pm. I don’t know if my mum still has it, but I think there’s a picture where I am holding a mop that is bigger than I am. I still love to clean – mopping and stuff like that.”
Was it hard getting to where you are now? Any reinforced ceilings?
“Yes, in the City I was different in a time when diversity wasn’t really appreciated. I didn’t speak the right way, I didn’t look right, and had a bit of an attitude. I was quite precocious and quite a forceful individual because I wanted to get ahead. I never had a college network to back me up, I never knew anyone, so I had to fight my corner a little bit harder.
“There were individuals who I worked for along the way who told me I can’t do what I have done. They said I’ll never succeed or I’ll never cut it or I’ll never get that job. I love people like that because they fuel my fire and I love to say to them, ‘Well, actually, you were wrong’.”
It’s all connections isn’t it?
“Absolutely. And I spent the past six years building those connections, not just for me, but for other people. I find people jobs, I mentor, I connect businesses, source providers. I spend probably 30% of my week connecting people to others. That’s why my strapline is ‘Make The Magic Happen’. They can go off and do stuff together. They call me a ‘contentpreneur’. I enjoy doing that and enjoy hearing about what other people have done as a result, because I feel like I was part of it.”
I heard that you were the most connected women in London….
“I do know a lot of people. I do agree that there are only three degrees of separation. I can get to most people if I need to. But I don’t call on favours often. I only call on them when I need them. I am more likely to be found giving favours or doing stuff for other people. That’s my model and I enjoy doing it.”
What do you think made you successful?
“Passion and drive. But also I open most conversations with, ‘what can I do for that person?’ and I think what you end up with is thanks. You are good to other people and they want to help you back. Also volunteering for things other people didn’t want to do. People would say, ‘oh, I don’t want to do that’ if there was a project that was really messy. I was the first one with my hands up, because I think you learn so much as a consequence of being in a mess, fixing it, and getting yourself out of that mess.
“I have always volunteered for projects that other people don’t want and for things I don’t necessarily have the expertise for. There are things I have worked on when I’d have to come home and study. I would read books and call on my network, saying, ‘Can you help me understand this stuff?’. I am not a hugely academic person, but I get things done and I have people skills. I get along so well with people. I think if you approach it a certain way, then people will help you.”
What do you think about the global economy?
“I think we’re in a tight space. I think we have been in a tight space since 2008. You look at what happened with the banks out there, Northern Rock and stuff, it has had a knock-on effect. It’s wider now, it’s countrywide, Portugal, Greece, Ireland.
“I think it’s a tough place to be. I think it’s a tough time for businesses, but I also think tough times are the best place to grow sometimes. You are starting from a very low point. I think there are people who will thrive as a consequence, but we have to watch what we are doing. It’s difficult. It’s difficult for public services, schools, I mean I do a lot of work within charities who have had their funding cut. I think the whole world is feeling the pinch. It’s a scary place to be.”
What was the original idea behind Wearethecity.com?
“It was my frustration that there wasn’t really a website for women. There wasn’t something that showed me a one-stop shop where I could make a change. There are now 20-30 charities that we promote and we have over 200 writers.
“These are girls that have never written for publications before and are amazingly talented. Some of them want to share their experiences and they are writing about a myriad of things, those problems that women face in their careers, life, childcare, elderly care, career aspirations, setting up a business. We are giving them the opportunity.
Wearethecity has grown from being a website that was built on an £8 a month web builder tool that anyone can get off the internet to a website that gets a million and a half hits every single month.
“Let it be noted that I have not done it on my own. There wouldn’t be a me without my husband. He built the website, he is the technical person, he has a full-time job, he believes in the power of women, he believes in me and it is a very supportive partnership. That enables me to do what I do. It is shared responsibility. Yes, when the kids are away we have an argument about whose week was more important, but he is a massive support, I couldn’t do it without him.”
How do you juggle kids with a career?
“Again, it’s a tough one. The kids come first. They have to come first. You have to spend quality time with them and it is quality time. I get up at 5:30 in the morning, generally I am pulling letters out of school bags, I write a few cheques, and I get prepared. I have a childminder that comes at 6:30, I literally hand over as I am walking out of the door. I get into work at 8:45 and I do my full day job. I see people, I do work on wearethecity on lunch breaks or after work, so I don’t mix the two.
When I am here in work, I am here in work. I do my emails on the train. I get home at 7. I see the children, the childminder goes. We tend to do a lot of quality stuff. We go to the theatre and we travel a lot because we live in quite a middle class white area and I grew up in the culturally mixing pot that is Hackney. I don’t want my kids growing up thinking the world is flat or white. I want them to have an appreciation of different religions and cultures. We cook a meal from the culture that we are visiting and then we travel there.
“My kids have a huge world map, probably three feet by two feet, that I bought them a few years ago. Every year, we choose two countries and then we go through a process. They do a little project, we talk about it, we cook a meal and we go. My kids can navigate Heathrow airport, Gatwick, Stansted like you would not believe. It has helped them to grow up. I want them to be the kind of individual who would see a person properly, for what they are, not what they look like or what their beliefs are. That is very important to me.”
Do you think the City is a good environment for women?
If you think of where we came from in the last 40 years, from being able to vote and stuff like that, I still think it is sad that we have to celebrate en masse when a women gets a board position. I would rather that was the norm.
“I also think women in my position should be role models and mentor these women because we need to build the next generation – that next pool of talent – or we’ll never get women who are ambitious enough to get onto boards.
It’s a good spot for women. The young girls that I talk to are coming out with different dreams and aspirations, with a ‘why can’t I?’ attitude, which I like because I think women should continue to push boundaries and I fully support that.”
What advice would you give to other women in business?
“Don’t take no for an answer. Try to remove the emotion. With some things that happen, it’s very easy to get a bit deflated. They just have to dust themselves off, get up and keep trying.
“Networking is one of the most important tools. Meet people, even if you can’t see an immediate need for your business. You never know when that person’s name is going to come up, so spend a lot of time networking with the right peer group. Keep those relationships warm, don’t be transactional, keep in touch even if it’s not a close contact. If it’s a peripheral contact, keep in touch every six months. Drop them an email saying. ‘I thought of you’, that sort of thing. That is massively important.
“Don’t give up. If you have a dream in your head, think about, ‘How do I get there?’. You may be back at the start and your dream is two miles ahead, so how do we get to mile one? Who do we need to help us to get there? What do I need to learn?
“Visualise that short-term goal, but keep the long-term one in mind as well. You just have to keep pushing on. It’s not always easy. I’m not perfect. I had times when I put my head in my hands and thought, ‘Why am I doing this?’ Or when I want to give up, that network around me are the ones that give me the push. You need to push on. That is what I give to my network now.”
I know what you mean, I have times when I think, ‘I can’t do this’.
“But then one of your friends will be strong and they will say, ‘Yes you can’. Then they might have a moment. I think it’s a fantastic time for women, and again, if you hang out with the right set of women who support women, it’s a fantastic place to be.”
It was Madeleine Albright who said there is a special place in hell for women who don’t help other women [Vanessa finishes the quote with me]
Absolutely. And she’s spot on. She said a lot of profound things. She is one of my women that I aspire to. She’s amazing.”
It is an annoying myth that women don’t help other women.
“I can honestly say 99% of women I associate with are absolutely supportive. If we don’t make a difference, if we don’t support other women, if we don’t tell young girls that they can do it, and influence and navigate….
“I don’t think a woman should ever change her make up. I look back at the pictures of me early in my career and I look like a guy, I have a pinstripe suit on. The only thing that says I am feminine is my hair and a bit of make up, because that’s how I thought I needed to be. In order to succeed, I needed to be one of them. I needed to be a ball breaker, I needed to be, ‘I don’t care. I’ll sack that one and I don’t care’.
But you know what? I am absolutely proud to be a woman. Unfortunately, women get labelled very easily, so if you are outspoken about something, you are having an emotional breakdown. If you react to something in a certain way: you’re sensitive, so it is very easy to slap a label on women, and I am like, ‘Why can’t my outburst be described the same as yours? I have a label and you are just being seen as being passionate. There is no difference.”
It’s like that quote: a women who has an opinion is a bitch, but a man with an opinion is strong.
“Exactly. A man and women can say the same statement and people will go ‘Ooh!!’ to the woman and with a man they just say, ‘Alright’. They see things how they are and won’t bat an eyelid. It is easy for women to be labeled and it’s a shame, it shouldn’t be that way.”
Vanessa Vallely, recently touted as “Queen of the City” due to her role in encouraging diversity, empowerment and networking opportunities for women in London, has unveiled a season of celebrity bloggers on the website she founded, www.wearethecity.com.
“This summer we will be treated to a very personal insight into the lives of over a dozen celebrity and guest writers who will be blogging for us” Vanessa (39) explained. “They are all truly inspirational – from the businesses they have founded, to their charity, campaigning and diversity work.”
The first blog is being written by Vanessa herself and future bloggers include award winning garden designer Kate Gould, campaigner against arranged marriages Jasvinder Sanghera and founder of buymywardrobe.com Kal di Paola.
Heba Elawadi (25) is the first blogger to be featured. A young designer whose work blends her exotic North African roots with love of London life, she graduated from The American Intercontinental University in London in 2005. Since then she has gone on to found her own label hebz.com and recently launched bungalowh.com which showcase fashion and lifestyle works by upcoming designers of the future with the support of international brands that are well established and known.
“Heba’s inspiring because she combines a passion for fashion with a desire to give something back, donating to international charities from the collaborations and collections she’s involved with” Vanessa enthused. “She has firsthand experience of the Arab Spring and both the challenges and opportunities that presents for women.“
Wearethecity.com was started with Vanessa’s husband Stewart in their spare time. That spare time is in increasingly rare supply for this mum of two, as she juggles a successful 22 year career in the city with her other passions. Aside from the website reaching a record of 60,000 unique visitors last month, no easy feat. Vanessa is booked to speak across the globe at women’s conferences and is frequently seen in her Pearly coat at fundraising events in her role as Pearly Queen of the City of London.
“We’ve put together this blogging season to celebrate the great successes and passions of women with women, something we’re notoriously bad at doing”.
With such a powerful message and ambassador, it seems likely that Vanessa may become Queen of more than just one city in the very near future.
ONE MONTH TO GO TO ENTER NATWEST EVERYWOMAN AWARDS.
2012 MARKS A DECADE OF CELEBRATING THE UK’S LEADING FEMALE ENTREPRENEURS
If you are a female entrepreneur then enter into the Natwest Everyomwn Awards. During the ten years since inception the NatWest everywoman Awards have attracted thousands of entries and celebrated Britain’s leading female entrepreneurs. This inspiring programme has commended both household names such as Karren Brady, Hilary Devey, Dame Mary Perkins, Chrissie Rucker and Cath Kidston, along with a multitude of extraordinary women whose businesses both large and small support Britain’s reputation as one of the best countries for enterprise.
In this, their 10th year the NatWest everywoman Awards are reaching out to women in enterprise across the country to put themselves forward. Supported by government and big business alike, the awards acknowledge the drive and tenacity required for successful enterprise, symbolising UK’s best business success and inspiring and motivating the next generation of female entrepreneurs.
The NatWest everywoman Awards are free to enter and nominations can be made by business owners or those connected to them by 20 July 2012. The core award categories are:
Artemis is Goddess of the Hunt and Protector of Youth. This award is given to the most inspirational woman running a business who is aged 25 or under.
Demeter is Goddess of the Harvest. The Demeter Award will go to the most inspirational woman running a business who is aged between 26 and 35.
Athena is Goddess of Wisdom. This award is given to the most inspirational woman running a business who is aged between 36 and 49.
Hera is Queen of Goddesses and her wisdom and ability to inspire provide the basis for this award. This award is given to the most inspirational woman running a business who is aged 50 or over.
Other award categories include:
Iris is Messenger of the Gods, and is awarded to the most inspirational and successful female entrepreneur who runs a technology business that makes a difference, provides real solutions in the world today and, ultimately, is instrumental in building a smarter planet.
Hestia represents the hearth and home and is presented to a female entrepreneur who runs a rural business contributing to the local economy.
Gaia represents the earth and is presented to a female entrepreneur whose business has a clearly defined social and/or ethical purpose.
Karen Gill MBE, Co-founder and Director of everywoman says, “SMEs make up over 99% of the total number of businesses in the UK* so in terms of our economic health it is vital that we support and acknowledge their contribution to Britain plc. If we do not take steps to champion female enterprise so that future generations see it as a viable career choice, we will risk irreparable damage to our already fragile economy.
“Over ten years the NatWest everywoman Awards have done just that, recognising scores of women who have achieved business success through hard work, determination and passion and who are role models for future generations of female entrepreneurs.”
*Federation of Small Business, November 2011
Anne Mcpherson, Managing Director, Diversity in Business, NatWest says, “We are delighted to support the NatWest everywoman awards for the 10th year running. Over the years the awards have been a great encouragement to women entrepreneurs. At NatWest we have certainly seen an upturn in women owned businesses in the past few years and we are committed to encouraging more female entrepreneurship. Our 200 Women in Business ambassadors across the country share and understand our customers’ ambitions and provide the coaching and mentoring that helps them fulfill their potential and build successful businesses”.
Nominations are made online at www.everywoman.com/ewawards until 20 July and will be judged by a panel of accomplished businesswomen and entrepreneurs.
The winners will be announced at a ceremony held on 5 December 2012 at The Dorchester in London attended by celebrities, VIPs and major figures from the worlds of business and politics.
This short book is more than food for the brain, it is fascinating, a snapshot of history. Touching on a popular subject and often asked question by the global media; Is china buying the world?
Peter Nolan’s well researched short book is full of facts and weighty political and financial debate. Nolan certainly knows his stuff, as well he should; he is Professor of Chinese Development at the University of Cambridge and is one of the leading international experts on China and the global economy.
Did you know?: China accounts for 26 percent of the total foreign holding of US debt. However Britain and Japan hold more US public debt than China. China only holds 12 per cent of total US public debt.
Everyone in business should read this book. It also has lots of fun, fascinating graphs and tables. This book gives a stunning insight into business in China, the UK, US and beyond.
Another point I got from the book is a certain racism against China. I know China has a dodgy history of human rights, but it would seem that the western world is finding it hard for anyone else to take over it’s dominance: perceived or otherwise. A point that Nolan point out is not good for peace or international relations. The book also touches on another subject “Who are We?” and are there any business which are British, or American left?
China is the world’s second biggest economy and its largest exporter. It possesses the world’s largest foreign exchange reserves and has 29 firms in the FT 500 list of the world’s largest companies. ‘China’s Rise’ preoccupies the global media, which carry regular articles suggesting that it is using its financial resources to ‘buy the world’.
Is there any truth to this idea? Or is this just scaremongering by Western commentators who have little interest in a balanced presentation of China’s role in the global political economy?
This book is a must-read. A lot of people are worrying about the ‘awakening giant’ of China, let Peter Nolan allay your fears.
Zac Goldsmith with Frost Magazine editor Catherine Balavage
Zac Goldsmith MP joins Big Issue John Bird and newsreader Sir Trevor McDonald to judge a Dragon’s Den style contest to boost social enterprise in South-West London.
The winner of the competition will be awarded £10,000 by the panel for their business. Almost 100 people have already joined “Richmond’s Den”, which has been set up to find start-up firms that can contribute to society.
