Tag Archives: Business

Win Tickets To Innocent Inspires Evening All About Entrepreneurship

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win tickets to innocent inspire eventFrost has a pair of tickets up for grabs to an evening all about entrepreneurialis, as part of the innocent Inspires series,  at Fruit Towers on 24th July. 

 

The line up includes some of Britain’s most dynamic, interesting and successful entrepreneurs from the worlds of food, drink, retail, technology, charity and luxury – who will all be sharing their tips and ideas on how you can become your own boss, along with how they got it right (and times when it all went wrong.)

 

The entrepreneurs who will be there are Innocent co-founder Richard Reed, luxury jewellery brand Astley Clarke founder Bec Astley Clarke, creator of not-for profit computer charity, Raspberry Pi, Eben Upton, not on the high street.com founders Holly Tucker & Sophie Cornish, founder of global peace charity Peace One Day Jeremy Gilley

What Innocent have to say about Innocent Inspires:

When we started innocent 14 years ago, it was with the aim of doing business in a truly good way – to make products
that taste good, that do you good, and to do good in the wider world too.  It hasn’t always been easy, but having a set of
clear and simple values has helped shape the business we’ve become.

innocent inspires is a series of one-off events where people will discuss, debate and be inspired by the values we
believe in with the help of a group of interesting people who do brilliant things every day.

Whether the focus is on health, ethics, entrepreneurship, taste or creativity, we’ll share everything from inspirational
tales to tips on the little things you can do to help make the world a little bit better today.

Curated by innocent, each event will be fully immersive, so there won’t be boring lectures or numb bums, instead expect
laughing, smelling, listening, tasting, jogging, drawing, thinking and, above all, lots of inspiration.  There’ll probably be the
odd smoothie in there too.

 www.innocentdrinks.co.uk/inspires   #innocentinspires

To win like Frost on Facebook, subscribe to our newsletter or follow us on Twitter. Then comment below and tell us what you did. Good luck!

Royal Mail to float – what interested investors should do

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The biggest privatisation for two decades

 

·         Royal Mail to float

·         What interested investors should do

·         IPO Q & A

Today the Government have announced plans to float the Royal Mail in what could be the largest privatisation for two decades. The state-owned postal service could be valued up to as much as £3 billion in an initial public offering (IPO) taking place this year.

 

Richard Hunter, Head of Equities, Hargreaves Lansdown;-

““The success of the Direct Line Group & esure share offers has reignited private investor interest in IPOs. The offer of shares to the public is reminiscent of the float of British Gas in the 1980’s which was accompanied by the “Tell Sid” Campaign. Shares will be marketed to the public and any investors aged over 18 will be able to apply for shares.

 

What interested investors should do

 

Richard Hunter

 

“We don’t have the details of the IPO yet. Investors can register their interest with a stockbroker now and when a prospectus and application pack becomes available they will contact you with all the information needed to invest.”

 

Tell Sid? – Investing in an Initial Public Offerings (IPOs) Q & A

 

From the first “Tell Sid” privatisation of British Gas in the 1980s, flotations and Initial Public Offerings (IPOs) have always been of interest to the investor. Richard Hunter, Head of Equities, explains how they work.

 

What is an IPO?

 

An Initial Public Offering (IPO) is where the owner(s) of a company sell all of part of their stake to the public in order to raise money. This cash can then be used to grow the company or simply be returned to the owners. An IPO is also commonly called a flotation.

 

An IPO may only be made available to institutional investors or to a mixture of private (retail) and institutional investors. An IPO happens in three stages.

 

1.            The Intention to Float – The company announces to the stock market, public stating they wish to float the company

2.            Preparation of Prospectus – The company will then prepare and release a prospectus. This aims to be the definitive document relating to the launch and will describe the offer in detail. Applications to buy shares in an IPO should always be made on the basis of the information contained in the prospectus

3.            Sale of shares – The company and their advisers invite applications for the shares. The IPO will be open for a fixed time known as the Offer Period

 

When will the share price be known?

 

In some cases fixed price offers are made and the investor will know the share price in advance. Alternatively the share price will not be known until the date the company floats. In some cases the company will provide an indicative range for the flotation price of the shares e.g. £2.00 to £2.20. The precise price won’t be fixed until near the listing date and may depend on demand for the shares. Once the share has floated on the open market, the price will the rise and fall as all other shares do.

 

Why would investor want to get buy shares at IPO?

 

An IPO allows investment in a company when it first enters a stock market.

 

When will shares go on sale?

 

The timetable for an IPO generally spans four weeks. An Intention to Float announcement is made and then around two weeks later the prospectus is issued and the offer period starts. It is during this period investors can apply for shares.

 

Where can investors get a prospectus for an IPO?

 

Interested investors should contact a stock broker who will be able to register your interest in receiving a prospectus. In some cases a stock broker will provide research and updates as information becomes available. For example, Hargreaves Lansdown has been involved in the majority of IPOs over the last 30 years.

 

How do investors buy IPO shares?

 

Investors can buy IPO shares through a stockbroker. A share dealing account should be opened and money deposited to buy the shares. This can be done online or over the telephone using a debit card, or alternatively a paper application accompanied by a cheque can be used.

 

How many shares can investors buy from an IPO?

 

There is normally a minimum number – If the offer is oversubscribed investors may not be able to buy all the shares they want to buy. If this is the case the balance of money can be used to buy other shares or can be refunded.

 

Can investors buy IPO shares through an ISA, SIPP or Junior ISA?

 

In some cases money in an ISA, SIPP or Junior ISA can be used to buy IPO shares. This depends upon which market the company is listing upon and the type of IPO.

 

What dealing costs are paid?

 

Buying IPO shares is often free for investors.

 

Hargreaves Lansdown’s charges are as follows:

 

IPO share purchase                         Free

Share account charge                     Nil (Other charges to hold shares may apply e.g. in ISA and SIPP (ISA – 0.5% capped at £45 a year, SIPP – 0.5% capped at £200 a year).

 

Selling IPO shares will be subject to a dealing charge from £5.95 and no more than £11.95 (online).

 

Buying IPO shares after the offer period, when the shares are available in the market, will be subject to a dealing fee of no more than £11.95 (online) plus stamp duty of 0.5%.

 

Is there a minimum holding period? How quick can an investor sell?

 

There is no minimum period, but generally it takes 3 working days from the date of the float to issue the shares and selling cannot practically happen before then.

 

How will investors be able to sell IPO shares?

 

This is easy. Simply choose when and how many to sell, and execute the deal online or alternatively instruct a sale over the telephone. Dealing online is almost always cheaper than dealing over the telephone.

 

Will there be a dividend from IPO shares and if so, how will they be paid and when?

 

This depends upon the company. The prospectus will normally detail any proposed dividend policy.

 

How will investors find out if there are any special discounts or shareholder perks?

 

If there are any, they will be detailed in the prospectus

 

What are the risks?

 

The value of shares will fall as well as rise, so investors may get back less than they invested. Dividends are not guaranteed and, if paid, are variable. During the period between the Intention to Float being announced and the start of the offer period, the intention may be withdrawn. This rarely happens.

A company which is the subject of an IPO may not have a long track record and could be difficult to value or calculate a fair price. In many IPOs investors do not know the share price before committing to buy and therefore may end up buying at a higher price than they wished.

Investors should read the prospectus and any supplementary documentation as this will include the main risks of investing.

 

BlackBerry targets the best and brightest women in the UK for BlackBerry Scholars program

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aliciakeysBlackBerry Scholars Program – a multi-level strategy to engage young women across the globe in Science, Technology, Engineering and Mathematics

BlackBerry is reaching out to women in the UK to urge them to apply for the new BlackBerry Scholars Program, an initiative designed to inspire women globally to enter and develop careers in the fields of Science, Technology, Engineering and Mathematics (STEM).

Led by BlackBerry Global Creative Director, Alicia Keys the BlackBerry Scholars program will offer ten full, four year university scholarships to outstanding female candidates. The BlackBerry Scholars Program is available to women across the UK and will provide scholarships to outstanding applicants who are seeking degrees at accredited local colleges and universities in the areas of STEM across the UK.

“Women are underrepresented in fields of science and technology, and we feel strongly that it’s time to drive a change,” said BlackBerry Global Creative Director, Alicia Keys. “It’s important to connect the dots for young women in school and college, and show them that careers in science and technology are within their reach. And when women do land these jobs, it’s vital they receive the mentoring and support they need to advance in their careers. I’m proud BlackBerry is demonstrating leadership in women’s education, both in school and in the workplace, and giving back to its most loyal users in such a profound way.”

Applications are now open to candidates in the UK, who are interested in the scholarship, and will close on June 26 2013. The scholars will be selected by a panel of inspirational and accomplished women, led by Alicia Keys, who will recruit candidates based on their academic merit and passion for entering the mobile computing industry.

This scholarship program is the first step in BlackBerry’s long-term commitment and multi-tiered strategy to engage young women at every step of their education from school to college, and as they rise through their careers. As more than 55% of BlackBerry customers are women, BlackBerry aims to champion this generation of female leaders as they strive to achieve their ambitions in this highly-competitive industry.

For those interested application is now open and will close on June 26, 2013. For more information about the program, eligibility requirements, and how to apply, please visit www.blackberry.com/scholars.  Please spread the word on Twitter by using #BBScholars.

The Importance Of Branding

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Having a strong brand is important. It doblog_angle-brand-imageesn’t matter if you are an author working from home or a huge marketing consultancy with hundreds of staff. How you present yourself to your customers, clients, and staff, as well as online is always important.

Brand Guidelines

You’ll probably find that when you started your business you already had an idea of how you were going to conduct yourself and show off your company.

You should take these ideas and write them down. These are your brand guidelines. They could be as simple as using your logo on all correspondence or you could go into more detail with the fonts you use, the way you speak and the clothes you and your staff wear.

Ask Your Customers

If you are unsure as to what you brand is, or should be, then ask your customers as they’ll be able to give you a less-biased opinion than your friends and family. Market research like this gives you a good idea of where you stand in the market, how your customers perceive you and if your actions are portraying the right image.

Instantly Recognisable

The great thing about building a brand is that you can create something that is instantly recognisable, even when your brand name isn’t visible. For example, if people know your logo well, they’re likely to think of you when an envelope arrives on their desk in those colours.

Expectations

Your branding can also tell customers what to expect. Elegant, swirling fonts and colours such as gold and deep red just scream opulence. You must live up to these expectations though, if your branding doesn’t match what you sell or the service you offer then you’ll either end up disappointing your customers or attracting the wrong ones.

Cut Through The Noise

If you do something controversial, different or exciting with your brand then you are likely to get noticed. This might be an amazing advertising campaign, an unlikely mascot (meerkats, anyone?) or a very honest approach to the business and customers.

This is how people will remember you and there’s always the likelihood that something you do might go viral and sky rocket the brand to fame.

Brand Advocates

If you can get a high profile figure on board with your brand then people are going to start to take note. It’s no good asking a footballer to be the face of your new chocolate bar as the two don’t really fit together. However, a celeb chef known for her love of chocolate would work brilliantly.

Stick To It

Once you have some your branding sorted, stick to it. People will come to recognise the brand and that’s only useful if you continue to use it. This might be on promotional material, uniforms, stationary, or on your website.

There might come a time when you want to rebrand but this should be done carefully and only when your current brand is so out-of-date that it no longer represents you and your company.

Take a look at this article on Richard Schaeffer Liquid Holdings to give you an idea of how to brand yourself as an individual.

 

Crowdsourcing For Dummies

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crowdsourcingfordummiesIf you are a relatively social and have a social media account, or even an email address you will probably know what crowdsourcing is. Not only has it now become popular, but it also has helped business and films. No longer are people with a great idea a slave to a bank or a PR company. What better way to find out how to improve your business than from people who want you to succeed, an audience and customer base who are already built in? What is not to like? Well, there are negatives I am sure but let’s find out more about Crowdsourcing For Dummies. Could this book help?

Crowdsourcing For Dummies by David Alan Grier has a wealth of information. Did you know that Netflix uses crowdsourcing to improve its ability to predict customers movie ratings and L’Oreal used it to create a television advert for a fraction of the usual cost? It really is all about the crowd now. You can use them to build your brand up, marketing, solving problems and to boost your profits.

One of my favourite things about this book is that is goes through all of the different variations of crowdsourcing, including crowdcontests, crowdfunding (very popular), macrotasking, microtasking and self organised crowds. The opportunities out there are vast with the right knowledge.

From the basics to joining the crowdforce and raising money with crowdfunding; I can’t think of anything that is not covered in this well researched book. Part 3 is all about building your skills and I really like the chapter on crowdsourcing with social media. At the very end is the part of tens, and I really liked the Ten Success Stories and  Crowdsourcing blunders to avoid.

This is a very good book. I would definitely buy it if you are even slightly interested in crowdsourcing.

 

Get Rich Blogging | Book Review

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get-rich-bloggingI met Zoe Griffin at a fundraising event for cervical cancer which was hosted by Jo’s Trust. Zoe is very vivacious and it is hard not to notice her as she is a social butterfly. I chatted to her on the night and said I would review her book, “Get Rich Blogging”. Zoe was the Sunday Mirror’s showbiz gossip columnist. She bravely left her job to start her blog, Livelikeavip. She did this three years ago and now earns a six-figure income and gets 80,000 hits a month. An impressive achievement. But what about the book? Here is my opinion….

Part one lets you know all about blogs and what Zoe wished she knew when she started hers. The book also has great exercises to get your business brain into gear. You may think you know all about blogging and what a blog is but Zoe leaves no stone unturned.

The section on making money will be popular – obviously, otherwise why would you have bought the book- and it does have a lot of great information on Skimlinks, google adsense, link-based advertising and other ad networks. This information is valuable and took me a lot of research to find when I started Frost. I do have to say that earning money from some of these is not as easy as you think, in the three years I had Skimlinks on my blog I made £32, and only $50 per year from infolinks. It is hardly setting the world on fire, and barely covered the cost of running the site. Zoe’s book has given me lots of ideas for other revenue streams though, and I was lucky enough to become a member of Handpicked Media.

The income section is separated between direct and indirect revenue. The above is direct while the indirect is things such as speaking arrangements, public appearances, collaboration and freelance contracts.

The other great thing about the book is that it helps you find the marketplace, and therefore the readers, of your blog. It is full of exercises, tips and quotes. The end of each chapter also has a checklist. The book then talks you through design, preparing for business, getting images and building your brand.

It also has a great chapter on social media: very important in these times. Building a loyal readership and boosting your income are also covered.

Part II is a great chapter of interviews with other bloggers, sectioned into their niche area. Along with tips of each niche area.

This book is an essential resource for those who are not only starting a blog, but also those who already have one. A great book. Five stars.

You can buy Get Rich Blogging here

I will be interviewing Zoe soon so check back for that,

 

Business Continuity For Dummies | Book Review

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Business ContinuityI must confess that when I first saw the title of this book I was unsure what ‘business continuity’ actually meant. Was it to make sure that your business has the same branding through every part of the business? No, it is more obvious: it is to ensure the continuation of your business. Makes sense. The book tells you all about business continuity and helps you understand it.

Wiley, the publisher who published the For Dummies imprint, say: “Business continuity is all about having plans in place to enable your business to cope if disaster strikes in the form of fire, flood, terrorist attack, or simply if a key supplier lets you down.”

This book has five authors, which I think is a good thing, as they all have obviously written about their knowledge in their areas. Building a business is hard and it is a sad fact that most businesses fail. Prior research and the information in this book can help that. I found the chapter on achieving rapid results and quick wins particularly good. It even gave me some ideas for Frost.

Another thing I really like about the book is how easy it is to read (something that all of the For Dummies books have in common). The tables and checklists make me much more productive than a densely written book. After reading the book cover to cover I would highly recommend it for business owners. It just has so much information on recognising and avoiding risk. Each chapter has excellent information on keeping your business baby alive. It sets out an entire business continuity plan for you. An impressive and informative book. Don’t get a consultant, save your money and buy the book instead.

Business Continuity For Dummies

Pop Up Business For Dummies | Book Review

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thPop up businesses are big news. Their popularity has really grown in the past few years. I have been to some amazing pop up art shows and food launches. They are the new trendy thing and can be a great foundation for future business success. And with property prices rising rapidly it can seem like a financial black hole to tie yourself into a long lease.

You can start a pop up business for a number of reasons. To test a company out or just to see if the business world is really for you. Pop Up Business For Dummies lets you know exactly what a pop up is, how to find out if a pop up is right for you and where you can get help to start your pop up business. The contacts it has in it are worth the price alone.

This book makes you think with your head and not just get excited by an idea. You can write a business plan and research your market. It has handy tables and great tips in checklist form.

One of the best things about the book is that it gives you information on things you would not have thought about otherwise. Whilst reading it I had quite a few ‘ah’ moments. It also covers marketing, something that is always useful, and designing. If you do not want to do the designing yourself it has good advice on working with a designer. Of course the book also covers social media. It even has it’s own chapter.

It’s advice on writing a press release I found invaluable and it even gives an example. I read a lot of press releases and I know that writing a good one can make all the difference.

I think this book is a must for people starting a pop up business. From it’s checklists to it’s well researched business facts and detailed plans it is a handy guide. Dan Thompson really knows his stuff.

Pop Up Business For Dummies