The Business of Books: Back to Basics

the-business-of-books-interviewswithjanecableJane Cable reaches a scary moment with her next manuscript

More often than not my own blogs for The Business of Books focus on the process of being published and on marketing, marketing, and more marketing. For any writer, particularly one clinging onto a day job as well, it sometimes seems that the actual business of creating something new is relegated to the margins.

That doesn’t mean it isn’t important. In fact writing the next novel is the most important thing an author can do. If readers don’t love your book then no amount of marketing is going to put that right. And all the time I’m up to my neck in marketing Another You, my agent Felicity Trew has been waiting patiently for my next manuscript.

The working title has changed a few times so I’ve taken to calling it my Lincolnshire novel because it tells the story of an archaeologist who is sent to work in that wonderful county and discovers more about herself than she does about the site she’s digging. The settings came to me on a weekend away to celebrate our twentieth wedding anniversary when we stayed first in Lincoln itself (which oozes history from every brick) and then at the amazing Winteringham Fields restaurant and rooms on the banks of the Humber.

Getting the manuscript to a fit state to share with Felicity has taken about eighteen months. I desperately needed clear space in my diary and in my head to finish it and make sure that the plot hung together and the main characters at least were well drawn. The obvious answer was to do it on holiday.

Now I understand this wouldn’t suit everyone but it worked for me. I am blessed with an undemanding husband who is more than happy to do his own thing while I write. Even better we’d booked a two week chill break in St Lucia in preparation for what is going to be a hectic and potentially stressful year so suddenly the time I needed was there.

The Business of Books- Back to Basics

When the domestic and workaday issues are removed from your life (even temporarily) it is easy to feel creative. I’d been struggling with a final twist for the book (Felicity wasn’t keen on my initial idea) and something came along which while not perfect, is good enough for a draft and at least points in the right direction. Without this I hadn’t been able to finish the manuscript – I knew where I was heading but I was a few chapters short. But as I sat on my terrace overlooking the sea chapters kept falling off the ends of my fingertips and the story ended up about 10,000 words longer than I intended.

At this point, length doesn’t actually matter. This draft is so early that it will be unrecognisable by the time the book is ready to be presented to potential publishers. But nevertheless the manuscript had to be polished, the story had to be coherent, and the characters’ journeys real. I found myself almost living inside the mind of one of them, trying to see and feel the world through his eyes, and sure enough he came alive on my keyboard too.

It was almost the end of the holiday before I was ready to send the manuscript to Felicity. Much as she was dying to read it this is the scariest moment for me and I felt sick to my stomach as I pressed send. What will I do if she doesn’t like it, or doesn’t think it’s sufficiently commercial? I feel a little queasy thinking about it now, to be honest. But one thing’s for sure – whatever may be wrong with it I need to trust her judgment and work as hard as I can to put it right.

 

 

The Business of Books With Jane Cable: David Ledain

the-business-of-books-interviewswithjanecableThis week Jane Cable interviews David Ledain about why he believes he can sell more self-help than fiction and why he decided to turn his own experiences into a book. Find out more about David at www.gaydad.co.uk.

I am a gay dad and to protect those I love I write using the penname – David Ledain. I live on the south coast of England and have two sons. When I was going through the process of coming out and separating from my wife, I couldn’t find anything about other gay dads like me, so I wrote a book: Gay Dad – 10 true stories of divorced gay men with kids, living in the UK today.

How much of your working life does the business of books take up?

I write fiction as well, and the two different sides to my writing take up a lot of time, but mostly that is marketing and promoting, which some people find dreadful and they are uneasy with. I love the new challenges and surprises that meeting interesting people and talking about my work brings. The first radio interview I did was very daunting, but the presenters are there to get you to talk about your topic, not to bamboozle you as they might a politician. I do try and write something every day, even if it’s only a paragraph or two, or just go back and do some editing.

writing, publishing, writers. david ledain, jane cable

What’s your business model to earn a living from writing?

I realised quite quickly, after I had written and published my first book, that I wasn’t about to be giving up the day job to spend my precious time doing what I love, which is writing and researching, as a full-time occupation. What I also learned, having published Gay Dad, was that non-fiction, especially when it concerns true life stories, sells much better than fiction, and this got me to think about how other self-published writers might benefit from telling their own stories and personal experiences to engage more with their audience. I am currently developing this idea with two fellow self-published authors who have also found a much more receptive market in their non-fiction work than they have in their fiction.

What do you consider to be your major successes?

Gay Dad has been, and will continue to be, successful. But I measure success not only in the number of sales and royalties I make, but in the number of times I get approached by radio presenters to come on their shows, editors asking me to write pieces for their magazines, or people wanting to set-up LGBT courses and ask for my input. The greatest feeling is when guys send messages of gratitude for the support they’ve gained from reading Gay Dad and the other men’s stories, and for bringing the subject into the open and making the public more aware of what I believe, is a far more common thing than we realise.

Tell me about your latest project.

I am happiest when I’ve got many irons in the fire and lots going on. Consequently, I have just launched the Gay Dad website www.gaydad.co.uk ; I’m in the process of writing a self-help guide for independent authors to tell their personal stories; I’m writing the third novel in my fiction series and have drafted the storyline for a new series about a gay FBI agent set in the 1950’s. Lots going on, and the different income streams also means I am getting nearer to my dream of being able to make a living from doing the thing I love – writing.

The Bookshop Owner Jane Cable talks to Sandra Foy

the-business-of-books-interviewswithjanecableThis week Jane Cable talks to Sandra Foy, a bookseller living in Manchester who is also a book blogger, blogging at readingwrites.wordpress.com. She love crime books and watching cricket.


What is your writing related job or business?

I am a bookseller who owns a shop in Urmston Manchester. This time last year my only connection with the publishing world was through my blog and the occasional advanced reading copy that I was offered in return for an honest review.

I was in the book club at Urmston Bookshop, but then, in March, quite by chance, I saw that the shop was for sale: it seemed like divine providence. I had always wanted to own a bookshop but never imagined that it would happen. At first together with my husband we made tentative enquiries about the business which then just snowballed and everything just seemed to slot into place incredibly well.

The previous owner really wanted someone who loved books to take over, so I had the advantage over the other potential buyers who had no interest in books and just wanted a shop. They were fabulously helpful to me during the sale and also afterwards, teaching me everything they knew.

I was also incredibly lucky that during the sale a lady walked into the shop looking for a job, she has worked in many libraries and is now a fantastic colleague and friend.

The Bookshop Owner Jane Cable talks to Sandra Foy
What is the most rewarding part of it?

There are so many rewarding parts of owning a bookshop.

Being a huge part of the community and bringing them together for author events and film nights and hearing them say how much they have enjoyed them and look forward to more is enormously rewarding.

Putting a book into someone’s hands who wouldn’t otherwise read such a book and have them come back and ask for more because they so enjoyed it is just fabulous.

And a massive reward is being able to take authors into local schools and seeing the children’s faces light up with delight and enthusiasm.

 

What do you consider to be your major successes?

I have only been in the shop for seven months, but I feel the successes are the book clubs. We now have three adult book clubs and one children’s club (Talking Tales) for 8-11 year olds, with membership growing all the time. Seeing adults come together to discuss books is great, but to be able to enthuse children and see them want to read is beyond wonderful.

 

Have you always loved books and what are you reading at the moment?

I have loved books from being a very young child. Enid Blyton was my first love, I even created my own Secret Seven with friends. She gave me a life-long love of the crime genre.

At the moment I am reading Some Luck by Jane Smiley for one of our book clubs and also Intrusions by Stav Sherez (really good!) as we are doing an event at the bookshop with Stav and Sarah Ward in February.

 

 

The Business of Books – 18.1.17

the-business-of-books-interviewswithjanecableSince Another You saw the light of day almost a month ago much of my writing life has been taken over by marketing, interspersed with periods of panic that I’m not marketing enough, or that I’m doing the wrong things. It’s actually very hard to tell what works, however empirical you try to be, so one of my first priorities has been to start the reviews ticking over. That really matters.

Reviews are not all about an ego trip for the author – although I have to say with some of the initial comments about Another You my head could swell more than one hat size. In the cold light of day – rather than the warm glow of knowing someone really loved your book – reviews are about Amazon algorithms. Once you pass a certain number (said to be 50, but for The Faerie Tree it was somewhere in the low 60s) your book will be featured more and more in Amazon customer mailings and suggestions. It’s certainly worth it – I went from selling a few copies of The Faerie Tree each day to selling a thousand or so over a three week period. It just takes a little while – and a lot of work – to get there.

Some lovely reviewers will post on Amazon on the UK, in the US and on Goodreads – as well as their own blogs if they have them. There’s an extra dimension to the Amazon reviews for Another You because for each one in the UK and the US I’m donating £1 to Frost’s favourite charity, Words for the Wounded.

Over the last few years I’ve met some lovely book bloggers online. Most of them have full time jobs and/or are busy mums as well as reading, reviewing and writing and I have a huge admiration for their work rate. I try to be as helpful to them as I can by sharing and tweeting things which I think will be of interest to my followers too and taking part in their special events, so over time relationships build. That means I don’t feel bad about asking if they’ll review Another You or take part in the blog tour but it also means it’s a pleasure to work with them.

The Business of Books – 18.1.17topbookboggersinDorset

Some really go the extra mile, putting together graphics for the book to go with their reviews. Making these graphics – especially useful for saying more in Twitter posts – is something I’ve started to do myself, using a website called Canva. I have no design skills at all but even I can manage to knock up something which looks quite professional. Here’s one I prepared earlier to showcase some review quotes.

Something I haven’t been able to do before is offer a free ebook on Amazon to generate downloads and reviews. On Friday I had an email from Endeavour saying that Another You will be on free promotion from 16th – 20thJanuary. I was really excited by the possibilities but a little phased by the lack of notice. Having canvassed a few writer friends they advised me to get everyone possible to share the news – and the download link – and to look at a few well-chosen free book promotion sites. Sadly most of them need a lead time of at least five days but I have picked three and I’ll let you know well they work in due course.

To end my post with something completely different… I am absolutely made up that my first novel, The Cheesemaker’s House, has been selected by Books on the Underground for 1st February. I really believe in sharing books and this is an amazing way to do it. I’m hugely grateful to the book fairies for allowing me to join the fun.

To download your free copy of Another You before Friday please visit:
https://www.amazon.co.uk/Another-You-Jane-Cable-ebook/dp/B01N9HINKI/
https://www.amazon.com/Another-You-Jane-Cable-ebook/dp/B01N9HINKI/

 

 

Business of Books: Claire Dyer

the-business-of-books-interviewswithjanecableClaire Dyer is a novelist and poet from Reading, Berkshire. Her novels are published by Quercus and her poetry collections are published by Two Rivers Press. She likes love stories and cheese!

How much of your working life does the business of books take up?

I’d say all of it. Until recently I balanced my writing life with a part-time job in London and bringing up my family. However, now that my kids have grown up and left home and my husband is happily ensconced in a new business venture, I am in the very fortunate position of being able to live a full-time writing life.

It’s interesting that you use the phrase ‘business of books’ in the question though, because I do very much consider what I do as a job. My working week comprises of days when I’m at my desk by 9.00 am and finish around 5.00 pm and then two nights a week I teach Creative Writing for Bracknell & Wokingham College. I also attend a regular poetry class in London and am out most other evenings at writing-related events, including workshops, book launches, poetry readings, etc., etc.

However, if you were to ask what I do during those hours at my desk I’d struggle to give it definition because it’s so varied. There’s a lot of networking to do, of course, and lesson planning and I do try and set aside chunks of time to write, but my commitments as Chair of Reading Writers, Poets’ Café Rep for Reading’s Poets’ Café and the work I do for my Fresh Eyes clients also keep me busy. No two days are ever the same and I never quite know what will come through on email or what poem might insist on being written, and if and when I’m involved in writing, editing or rewriting a novel then that’s a whole different kettle of fish altogether!

So I hope I’ve answered the question OK because, for me, being a novelist and poet is a full-time job even though I don’t write novels or poems all the time!

What’s your business model to earn a living from writing?

I guess that unless you’re a regular best-selling author (preferably with a film deal!) or a poet whose work wins major prizes or secures lectureships at high-ranking academic institutions, it’s hard to make a living from writing as many will testify, and I’m afraid I’m not very hard-nosed when it comes to financial things.

I have been lucky enough to earn some money from my fiction, including advances, royalties and the sale of foreign rights, and poetry competition wins and fees earned from Fresh Eyes clients and running workshops have brought in some other income, but my teaching role is done more for love than money, as are the voluntary roles I have within the local writing community.

So I would say overall that my business model is very ad hoc, not thought-through and definitely would not sustain even the lowliest of writing garrets! However, I live in hope that one day I’ll become a regular best-selling author (with a film deal) AND a poet whose work wins major prizes, secures lectureships, etc. etc.!

Claire Dyer - credit Dale Strickland-Clark

Claire Dyer – credit Dale Strickland-Clark

What do you write and what do you consider to be your major successes?

I write novels which I hope would appeal to quite a wide range of readers and which are probably better defined by what they’re not, than what they are. They aren’t really light commercial women’s fiction, nor are they literary fiction but they do (I hope) tell convincing stories about emotional dilemmas in a prose style which is both succinct yet lyrical!

With regard to my poetry, again I would say I’m more of a lyric poet than anything else. I do, however, believe very strongly in the crossover between poetry and fiction; both tell stories and both need the careful placing of just the right words in the right order!

My major successes must be my published works which include (so far, she says hopefully!) 2 novels and 2 poetry collections and my academic qualifications (I have 3 degrees but alas can’t sing nor do I own a sparkly dress!)

However, success in the writing world is a strange thing to quantify. As I say above it isn’t always (and can’t be) about money; it can be about reputation though and about being supportive to other writers; it can also be about stretching yourself to write more honed and precise poems and novels which could in time prove memorable.

As a novelist and poet I feel I’m always learning and am always challenging myself and I would consider myself successful if I could become a better writer and poet, a better champion for the written word in whatever form this takes and to continue to love what I do.

Tell me about your latest project.

I have a couple of projects ongoing at the moment.

I’ve just finished rewriting a novel in concert with my wonderful agent and have had a huge amount of fun and have learned heaps during the process. I will also be putting together a new collection of poetry over the next few years (the last one took 4 years to complete) and in the meantime am working on a collaborative poetry project with two amazing poets and have started a new novel (with I’m glad to say the approval of my aforementioned wonderful agent)!

I’m not sure what 2017 will bring because the writing life is nothing but unpredictable: good news and/or bad news could be on their way, the only thing for sure is that what any writer needs is a big heart, a huge amount of courage, a thick skin and plenty of chocolate!

A Day in the Life of Victoria Fox

I wake up, wondering why I’m not on a beach in the Seychelles. Where is the sound of the ocean, the gentle sway of my hammock? This is the life a bonkbuster author ought to have: glamour, cocktails, lazy mornings spent penning a chapter in my satin bathrobe, all elegant turban and painted nails… Or maybe a gilded office in an LA mansion, surrounded by glossy ornamental panthers, à la the late, great Jackie Collins.

A Day in the Life of Victoria Fox1The reality is neither of these things. Instead, it’s downstairs in my Bristol cottage to warm a bottle of milk for my one-year-old. She’s already singing to herself, talking to her toys Michael, Jean and Trudi (I have to give proper names to every toy she owns, I don’t know why: she has a Duncan, for heaven’s sake). It takes us a long time to get dressed, interspersed as this is with removing every book I own from the bookshelves and having a good rummage in my underwear drawer), and all the while I’m imagining what happens next in my book. This was a trick an author friend told me a while back: when time is tight and opportunities are few, write the story in your head. That way, when you do get a chance to sit down and get to grips with the word count, it’s all there waiting for you. (This is advice I’d give any aspiring writer, by the way. Whether you’re on the bus, doing the washing up or queueing at the supermarket, write it in your head. It makes that blinking cursor much less scary.)

 

We go for a walk in the morning, up the hill to look at the lake. It’s beautiful, sunny, and there are a few sailboats on the water. I’m hoping she’ll drop off to sleep so I can sneak back and do an hour’s writing, but invariably she’s still babbling about something or other by the time we get home. Perhaps we’ll see a friend before lunch, or build that tower of colourful blocks for the six hundred and sixteenth time.

A Day in the Life of Victoria Fox2Ah, a nap! Early afternoon and I sit down to write. It pours out – and, oh, it’s nice to think about something that has nothing at all to do with babies. For a precious forty-five minutes, I’m whisked away to Italy (where my next book is set), drifting through the grounds of a fragrant Tuscan villa and getting lost in the lemon groves. Maybe I’ll answer some interview questions on my latest novel The Santiago Sisters, and immediately I’m transported back to Argentina, where the story begins and where I went on honeymoon. It seems a world away, before I even knew my daughter. In Patagonia, we rode horses and camped beneath the stars. I was always destined to know her, I realise: she was always in my stars.

 

Speaking of which, there she is, a squeak from upstairs. I’ve missed her a little and scoop her up for a hug. We decide to go to the zoo. She enjoys pointing at a gorilla, who is not impressed, and then she talks all the way home in the car: there are important messages to communicate but I have no idea what they are. I make the most of playing my music, because before long I’ll start getting requests from the crowd.

 

My husband comes home early evening. He asks me about my day. Judging by the washing up in the sink and the remnants of supper on the high chair, it looks like any other day. But I did get a mini-break to Italy, and to South America…and maybe tomorrow will be the same.

 

Victoria Fox’s The Santiago Sisters is out now.

 

 

The Business of Books

the-business-of-books-interviewswithjanecableThroughout 2017 I’ll be alternating my own blog posts with interviews with other authors and book business insiders. I have a background in business myself, having trained as a chartered accountant and run my own company for the last sixteen years and when I embarked on my career as an author it was comforting to know how the commercial world works.

One of the biggest lessons I’ve learnt in my business life is never to ask anyone to do anything you wouldn’t do yourself. So in that spirit I’m going to kick off the series by answering the questions I’m going to be asking other authors.

How much of your working life does the business of books take up?

Up until now I’ve planned my working life so that a day a week is devoted to writing and the rest to the accountancy business I run with my husband. In practice I rarely take a whole day off so I’d say the split of my week as a whole is more like 25:75.

In 2017 all that will change as we’re going to move to Cornwall so that I can write more or less full time. Enough of our accountancy business can be done online or in distinct jobs which can completed with visits back to Hampshire when we’ll catch up with friends as well. We felt it was a bit of a risk but we have good relationships with our clients and most have been really supportive.

Now we just have to sell our house!

What’s your business model to earn a living from writing?

Unlike most authors, at the moment my only income stream from writing is book sales.

Being an accountant I set up my writing in a separate limited company from the start. The company owns the copyright to all my work and is owned by our accountancy business because I knew I would make losses initially so it was a more tax efficient structure.

2016 will be the first year the company makes a profit and I’m really proud it’s come so soon. This is purely from sales of The Cheesemaker’s House and The Faerie Tree – mainly ebooks and mainly from Amazon, although paperback sales from local outlets and events have also played a part.

At the moment I plan to re-invest any profit I make in marketing in the hope that the accountancy business can continue to generate enough money for us both to live off.

the-business-of-booksjanecable

What do you write and what do you consider to be your major successes?

I write romantic novels with a twist of suspense. Undoubtedly the things which have made the most difference to my writing career were winning prizes. Way back in 2011 an early draft of The Cheesemaker’s House was a finalist when the Alan Titchmarsh Show won a competition sponsored by Harper Collins to find a new novelist. It gave me the confidence to press ahead and publish the book independently when I couldn’t find an agent or a publisher for it and it’s still my biggest commercial success, ending 2016 in the top 100 romantic ghost stories in the Kindle UK chart.

But it was the second competition the book actually won – the Words for the Wounded Independent Novel Award in 2015 – which moved my career on a stage when as a direct result I was signed by my agent, Felicity Trew. Within a year I had my first publishing contract with Endeavour Press.

Tell me about your latest project

My Endeavour ebook, Another You, was published just before Christmas. As Frost readers who regularly follow my blogs will know, the timing was something of a surprise and my latest project is getting together some serious marketing.

But the new writing cannot stand still and I am on the verge of completing an initial draft of what I hope will be my next novel, a romantic mystery set under the endless skies of Lincolnshire.

Jane Cable
www.janecable.com
@JaneCable

 

 

Best Endeavours Business Best Practice: Jane Cable On what happens once that publishing deal is in the bag continues

writing, #amwritingBEST ENDEAVOURS

Jane Cable’s blog about what happens once that digital publishing deal is in the bag continues.

BUSINESS BEST PRACTICE

So there we have it: from a deal signed in August to the perhaps untimely escape of the book just before Christmas – the first part of Another You’s story is complete. But in many ways the hard graft is just beginning.

Having come through the ranks of savvy indie authors it amazes me when I meet writers with publishing deals who think that marketing isn’t their job. Yes, when you have a deal you aren’t the only one trying to sell as many copies as possible, but I don’t believe you can delegate responsibility. As a writer I have three books to market – as a publisher Endeavour has thousands.

My motivation for writing is to share my stories. Perhaps it’s different for other authors; maybe the craft itself is enough, and finding a publisher is sufficient reward for a job well done. Perhaps for them it is the end of the journey.

How other authors approach the business of writing fascinates me and next year I’ll be using this blog to talk to some of them about how they make a living from their words. This will come as later in 2017 I’ll be making the transition from more-or-less full time accountant to more-or-less full time writer. It’s going to be quite some year.
Jane Cable, publishing, writing

But for now I am back to the anxious business of nursing a new baby through its first fragile steps into the world. I can’t stop myself from checking Amazon rankings daily and I am waiting with equal parts of terror and excitement to read the first review. Quite frankly I need to get a grip because no one is going to get around to reading the book over Christmas.

As for me, I’ll keep on gently marketing during the break. I need to approve a press release for issue early in the new year. I need to send seasonal/promotional emails to friends. I need to perfect the art of creating publicity material with Canva (my new favourite website). Perhaps I need a Facebook advert. And I have blog tour material to prepare and at least four guest blogs to write.

Thank goodness my husband has Christmas sorted…

Jane Cable is the author of two independently published romantic suspense novels, The Cheesemaker’s House and The Faerie Tree, and a sporadic contributor to Frost. Another You tells the tale of how chance meetings on the 60th anniversary of D-Day help forty-something Marie Johnson to rebuild her shattered confidence and find new love. Discover more at www.janecable.com.