A Promising Taste for Adventure

Despite reporting the fussy and faddy eating you might expect from toddlers, the Toddler ‘Census’ commissioned by growingupmilkinfo.com, a website for parents seeking information about toddler nutrition, revealed today’s toddlers have some adventurous tastes. 30% of toddlers had tried olives, 30% had tried smoked salmon and over one in ten had tried sushi! Plus, 17% had tried granola and 5% had tried lobster!

Whilst some of these foods might be too high in salt for toddlers to eat everyday, an adventurous palate and wide range of tastes is to be encouraged says child nutritionist Amanda Ursell, who adds: “Even ‘everyday’ staple foods can take ten or more tries before toddlers will accept eating them.”

The ‘Census’ gives some fresh perspective on “the state of the toddler nation’s plates”, with eight out of ten parents questioned unaware that toddlers require different nutritional supplements to support this extraordinary period of growth and development. Six out of ten mums surveyed for the study said they were unaware of the UK Departments of Health recommendation that toddlers should receive a daily supplement containing vitamins A, C and D and responses showed 74% of toddlers are not given these extra vitamins

Visit growingupmilkinfo.com for more information and Q&A with experts, and to see a sweet animation of this period of extraordinary growth visit: http://www.youtube.com/watch?v=wx7gUu1-FX4

Community-Upon-Thames: Bringing People Together

Community-upon-Thames is a not-for-profit social enterprise, set up and run by Ben Mallet and Maundy Todd. Frost was incredibly impressed by the difference they are making to people’s lives in Kingston and Richmond, so we went to their offices to find out more.

Frost: Tell me about Community-upon-Thames.

Ben: Community-upon-Thames was founded in the New Year as a social enterprise. We were originally looking to do something in local media as there was a big gap in the market. The local Informer newspaper went bust last week, which is an example of the volatility of the market. Current local media is dull and boring – we wanted to do something interesting.

We thought about doing something in print, though actually everything we wanted to do, we can do far better online. So we shifted the entire idea on to a website, where we have The Secret Newspaper – alternative local news, written by local people. We have lots of exciting stories on there and we also have a skill exchange, which is like a local currency, and volunteers too.

Maundy: Ben had this brilliant idea, which is the online community. Originally, he wanted to do the paper and, again, Zac (Goldsmith, the MP for Richmond and Kingston) got involved and said: “Don’t do it on paper,” and I thought, amongst other things we were talking about, of the Skill Exchange. We were looking at the community and how people could be part of the community in many different ways. I just thought [a website] was a fabulous thing to help older people, people who might be trapped at home, people who weren’t working – who could be made to feel useful. It also just gave this wonderful flexibility, for people who might be thinking of starting mumsnet, but don’t know how to go about it. You can do a skill exchange and see if it works. You can offer things and see if people come back.

The newspaper, I really wasn’t sure. We pay for a local paper but I think they are dead flat, really boring and all have the same stuff in. So, when Ben said online, I was really excited because an online newspaper is all about the community. Because we are website-based, we can do anything at all to help the community. If people want to write about something then they can write about it. Some have particular hobbies and if they want to get it to a wider group of people,they can send it to us and we can upload it – unless it is something, legally, we wouldn’t want. If they have pictures, even better.

Life is a bit tough. Cameron keeps going on about the breakdown of society – we do feel that what we’re doing is about bringing the community together, creating a society where people do care. This is an affluent area, but there is still those little pockets where there is no community. People feel very left out and very excluded. I include older people in this. We treat old people dreadfully in this country. Anything we can do to try and connect.

My other big passion is helping people with disabilities. My daughter is so excluded from society because she is disabled. Our whole life is about inclusion, about our daughter having the same opportunity of other children. Helping her raise her expectations, and other people’s expectations about what a disabled person’s role is in life. That includes education and work.

We are coming up to two million unemployed people now. A whole raft of young people who have been excluded from society because they did what they were supposed to. They went to university and then fell off the cliff.

I have two daughters who are graduates. So I was very interested in what Ben was doing, supporting local shops, local charities, and reporting local news. Helping people feel like they are part of society and get paid work. Unless you are in paid work, you don’t feel like you belong, you don’t feel part of it. That is how we got to the employment bit.

It’s what we call our virtuous circle. Helping out small shops means they want to help us. All of the local businesses want to help, because we want to help local people into work.

We got these offices because we had a generous landlord and why did he help us? Because he listened to us about trying to help people back into work. He said he had to fire lots of people when the recession hit, and they lose confidence very quickly. If you are in your 50s or 60s, you have virtually no chance of being employed.

We also try to help people with a learning disability. We decided that if you can help people with learning disabilities, you can help anyone because they are the most excluded group in the country. So when we were doing our qualities policy, we would not tolerate any type of discrimination from anybody about anything. We are completely inclusive.

Businesses don’t get all we are trying to do, but they feel this energy! (Laughs).

Ben, because he’s young and he’s good with technology, he made this media stuff happen, and because he is very committed and very genuine, he put ads on for interns and we got all of these wonderful graduates – some with firsts, completely despondent about trying to get jobs. They start working for us and we promise that we have a flat management structure and it’s flexible. And we say: “We will help you find a job. If you want any input you can come to any meeting or anything.”

Ben: To put this into context, the meeting that is happening next door is what we were talking about when we were talking about the virtuous circle with businesses. Richard runs a business in New Malden. We are trying to support him through that and Michael, who is one of our interns, came along and wanted to get involved. Richard wants to sort out his system and now they are having a conversation about paid work. That is the metaphor for how we work. We are supporting the businesses and supporting local people and the website is the glue that binds them together. It’s a two-way street.

Maundy: We were talking and Richard said: “It sounds so exciting, I really want to help you and I’m in IT. I would be happy to come and mentor.” So we said okay and he came into the office and we ended up talking about a job that he needs done and Michael popped up at the end and said: “I could do that.”

The thing is, Richard doesn’t want employees, and we don’t want employees because the employment legislation in this country is really restricting for medium-sized businesses. So we told Richard we were sure we could find self-employed people and they would just invoice you for the hours they work. That is a reason why the job market is so bad at the moment, people don’t want to take the risk of having an employee and all of the restrictions that come with it. But people want to work and they want to get paid. They want to be useful in society.

So far, it’s been great fun. It’s been a roller-coaster but we are stabilising. We did a coffee Q & A with Zac Goldsmith a couple of weeks ago with local businesses asking him questions. It was great. Over 25 businesses came, Zac said social enterprise is the way forward and even the guy next door said he really wanted to help.

It is rotten to be a young person. We are going to have a pop-up job cafe for young people. Everything is about contacts. Our entire business plan is about contacts. Nick Clegg is trying to stop that, but it’s not about ‘who your daddy knows’ contacts. It’s about making connections. We put people in contact in an informal way. We have not stumbled at all yet.

Ben: We are still trying to find leads for some people.

Maundy: The National Childbirth society is a member of our organisation. We have membership packages for sole traders, companies and not-for-profit. They lost their venue, so they have their home birth class in our office. We can write stuff about them on our website and we link. We sponsor the Twickenham Live Regatta. They had stand-up paddle boarding. So we had Ben and Charlie paddle boarding.

Ben: I fell in. It’s a lot harder than it looks. I finished the race dry, then I fell in.

Maundy: We have the picture on the website. They were on Facebook quite quickly. And we can do advertising and Youtube videos.

Frost: How did you get it off the ground?

Ben: Hard work. It was just getting a website and talking to people. The real life that was injected into it was the employment side. That is when Maundy got involved. Everyone we spoke to said it was something they felt strongly about.

Maundy: The website took a while, but when we got the website, and the website functioning, it went quite quickly. We are a last resort. We have a cafe office. We want everyone to feel welcome.

Frost: Will you branch to other areas?

Ben: We are about community, but we don’t mind if you are from another area. We won’t ban you from the website. We want to expand, but in the local area. There are a quarter of a million people in Kingston and Richmond, so it would be great to touch even 10% of that. People in Kingston spend the most amount of time online than in any other borough.

Frost: What about the London Riots?

Ben: The area we cover was not directly affected, but they came pretty close. I was abroad at the time but I remember talking to Maundy about it.

Maundy: We had some alerts. We shut the office. We took all the interns home and locked up. We were contacted by the police and we are going to be working with the police on youth engagement. We were talking about how hard it is for young people, and we don’t just mean graduates. Graduates are easy for us because they can do internships. So we talked to the police and we will be getting some inspirational speakers.

Ben: In terms of the aftermath, when you see the news, what surprised a lot of commentators was the fact that all these people came out with their brooms and started sweeping. There was a strong sense of community and we didn’t find that surprising at all. There is a very strong sense of community, especially in London.

Maundy: You never know where your connections will take you. We work with the Big Issue as well, but we were trying to do something that was too ambitious. We were trying to help people find work. We thought because we do a job cafe, maybe we could do a lunch cafe for the Big Issue vendors. Instead, we are trying to help them identify people who might want to be vendors.

Ben: We are a supporter and a friend.

http://www.communityuponthames.co.uk/

St Giles Trust SOS Gang Project's Fifth Anniversary

In the wake of the London riots, the spotlight has turned towards gangs and criminality. It seemed that an entire generation was lost after the riots that spread across England and ruined lives.

But there’s another side that doesn’t get the publicity it deserves. I attended the St Giles Trust SOS Gang Project’s fifth anniversary.

The St Giles Trust rehabilitates young offenders and Frost has always given them our full support. With so much negativity regarding gangs and criminality in the press, it is easy to forget that they are many people out there doing positive things.

Read more about them here.

The St Giles Trust is an amazing charity, doing amazing things. They have a lot of support, including some in very high places. Chief Executive Rob Owen read aloud an email from the Duke of Cambridge who is a supporter, alongside his wife, Catherine.

Junior Smart, a talented and genuine young man who deserves his own inspirational award, had this to say: “The whole idea of the awards for me personally is to give something back to the people who have achieved, to promote positive practice and to show others that ex-offenders can make that whole 360 degree change.

“Our award-winners this year included a young girl who had given up her children rather than have them go through the trauma of the court process (I don’t know many people who would do that) and a young person who had been stabbed in the face – and rather than seek reprisals – had gone back to education and completed a multitude of courses. The last award-winner was a teacher who was responsible for training and teaching the majority of the team and our clients in the community.

“Finally. it is worth mentioning how much it costs to keep someone in custody – £75,000 a year per person – and that does not include the costs in catching them, bringing them before a court or the costs to their victims and communities.”

For more information, and to support the St Giles Trust go to www.stgilestrust.org.uk

SPRUCE UP YOUR DATING PROFILE

Almost six million Brits are now dating online[1] but with so many people and so many profiles in the digisphere, it pays to be creative. Standing out from the virtual crowd has never been more important if you are hoping to meet a long term partner online.

“Whether you have signed up for the first time or have been online dating for several months, never under-estimate the power of your dating profile,” says Dr Gian Gonzaga, world-renowned expert in the field of compatibility and relationships for eHarmony®.

“Your online profile is a virtual window into your life, your passions, your goals and accomplishments. There’s no set formula for a ‘great profile’ as everyone’s different, but every profile should be positive and lively. Like a CV, it should show off your best points, but instead of a dry list of achievements it should be conversational in tone and full of personality.”

So, if you’re thinking of starting on the online dating journey, follow Dr Gonzaga’s ten tips to ensuring your profile gets you a first date, and lots more:

1. RELAX AND TURN OFF DISTRACTIONS

The first step is to get comfortable and relaxed and have a bit of distance from noise and distractions so you can concentrate on thinking about all your positives. Sit down on the sofa, put some music on, and start jotting down some thoughts about what makes you unique on paper, or the computer.

2. DO YOUR RESEARCH

What better way to research than reading other people’s profiles and looking at what you like about them, and what you don’t. Make sure your profile isn’t the same as others’ though. You’re unique.

3. WHAT DO YOUR FRIENDS SAY ABOUT YOU?

Everyone finds it difficult writing about themselves. It’s often easier to write about other people; so ask your close friends to describe your best qualities. Your friends can reveal a lot about your character that you may never spot.

4. STAY POSITIVE!

Avoid negative tones and always be positive about yourself. Your profile is essentially your dating CV. You wouldn’t want a future employer to read anything negative on your CV, so why would you want a potential partner to read anything that isn’t positive?

5. ADOPT A WRITER’S STYLE

Many people find poor grammar and spelling a turn off, and the best of us can make mistakes, so be careful on this point. Always write in full sentences, don’t abbreviate or use text speak. Then read your profile aloud, or ask a friend to double check it. Then put it into Word and use your computer spell check for final peace of mind.

6. UPDATE YOUR PHOTOS

Pictures are an essential part of your profile so use them to full effect. These are a few good examples:

– The Full Face Close Up: Great light, no sunglasses. You’re simply smiling!

– The Full Body: Ideally standing outside.

– The Waist Up: Sitting down and smiling.

– Your Passion: Doing something you really love – snowboarding, sailing etc.

– Your Favourite Place: Local park, the beach or garden, it’s a great conversation starter.

7. BE SPECIFIC

When you’re writing about what sums you up as a person, talk in specifics to give a full flavour of who you are. If you love travelling, say where your favourite place is and why. Anything concrete like this brings you alive to anyone reading, and improves your chances of there being some connecting points.

8. HAVE FUN!

Most people want to find someone who can make them laugh, so show people you have a sense of humour. If you can make someone laugh or someone can make you laugh, it’s a great icebreaker and could get your conversation off to a great start.

9. TWEAK AS YOU GO

Be prepared to tweak the profile as you go along, you can always come back to it and change it if you feel you didn’t quite get it right the first time. Add in your current achievements or hobbies, so if you’ve just started a photography course, then add that to your profile.

10. PUT YOURSELF IN THEIR SHOES

And finally, think about what you would think if you read your own profile. Are you interested in you? If you feel curious then you are off to a flying start.

eHarmony.co.uk helps its users to meet compatible matches through its patented Compatibility Matching System using data from its detailed Relationship Questionnaire. Unlike other dating sites, eHarmony.co.uk uses the results of the Relationship Questionnaire to match you with others who share similar characteristics, attitudes and beliefs – proven indicators of long term relationship success.

The site also provides its users with a free and in-depth Personality Profile which offers insights into who you are and how others perceive you – as well as what your needs are in a partner. Your profile, in and of itself, can be a valuable dating tool to you in your quest to find true love that lasts. The more you know about yourself, the more you will know what you need from a potential life-partner.

Men as clueless as women when it comes to car maintenance

Women have always relied on good old dad or their other half to fix their cars, but new research by Unipart Automotive has revealed that four in ten men are as clueless as women when it comes to car maintenance.

The poll revealed that half of women have always avoided garages to resolve any car problems as they felt intimidated because of their lack of car knowledge. A further three quarters felt at risk of getting ripped-off by mechanics who blinded them with jargon.

But research reveals millions of men feel exactly the same and also feel susceptible to being conned as their understanding of cars is so poor.

It emerged that after popping the bonnet millions of men struggle to identify where the screen wash is located, how to check the oil and change a light bulb.

Staggeringly some men couldn’t get that far – as the study found 19 per cent don’t know how to release the bonnet on their car, and this is something my friend with an Infiniti can confirm (Infiniti G37’s are known for their reliability but are very hard to tune when they do break down).

Unipart Automotive, which polled 2000 men and women in conjunction with National Car Care Week, found one in five women could competently change a tyre and three quarters of females could check their oil.

But a third of men who completed the poll also wouldn’t know where their jack was or how to top up the car with water.

They also fail to fathom how to correctly check the tyre pressure, change a wheel and replace windscreen wipers.

It also emerged that one in ten men never bother to get their car serviced or get their vehicle check online and a further 12 per cent only get their car serviced when they can afford to.

Two in five respondents said an MOT and servicing was the same thing.

One in ten men said the first thing they would do if they broke down was to ring their wife, 13 per cent said they would panic and 16 per cent said they would ring their dad for help.

Stuart Sims, general manager, marketing services for Unipart Automotive, says: “These results are worrying as they suggest many drivers are not checking the roadworthiness of their vehicle. The more advanced cars have become the less adept consumers have been at maintaining them.

‘’Modern vehicles are computerised and many motorists don’t tend to tinker with their cars like they did say twenty or thirty years ago.

‘’Having said that, every car has an engine, brakes and tyres so there are plenty of simple checks that need to be carried out to ensure cars are safe and run efficiently.

‘’It’s important both men and women know the basics when it comes to their cars and keep on top of regular servicing and repairs.’’

More than a third of men (36 per cent) and half of women say they never give their car the ‘once over’ claiming they’re too busy, totally inept or the car is new so it doesn’t need it.

Alarmingly 16 per cent of men have driven a car whilst knowing it had bald tyres, compared to only one in ten women.

A third of both sexes regularly drive with no screen wash and one in ten men have even driven their car knowing the brakes were in poor condition.

It’s not surprising then that four in ten men admit to being lazy when it comes to caring for their car.

Although half of men said they were better at dealing with car trouble than women.

It’s no wonder when 20 per cent of women who took part in the study said that they refuse to fill their car up with petrol and insist their other half does it.

Four in ten men that were questioned during the study said they would much rather pay someone to take care of their car than do it themselves.

Tim Ferris, Unipart Car Care Centre Panel chairman says: ‘’It’s alarming that so many motorists, regardless of whether they’re male or female, are not carrying out any checks themselves and combining this with no servicing.

‘’Cars need to be serviced regularly and in accordance with the vehicle manufacturer’s schedule to ensure that the vehicle is running safely.

‘’Car servicing is something that needs to be included in the household budget and should be considered as much of a necessity as paying the gas or electric bills. An independent garage such as a Unipart Car Care Centre can be significantly cheaper than a franchised dealer, saving motorists a considerable amount of money and making an annual service affordable.

“A local, friendly, independent garage that is trustworthy and reliable is really important to instill confidence in the motorist, especially women drivers who have a greater fear of being ripped off than men.

“Another advantage of a good quality independent garage network is that the vehicle’s warranty isn’t invalidated if the motorist doesn’t go back to the franchised dealer from which the car was bought.

Furthermore, Unipart Car Care Centres offer the only nationwide guarantee in the country on both parts plus the labour it takes to fit them.”

The study found that two thirds of women said they had no idea what servicing entailed and so did 52 per cent of men.

TASKS BRITS COULD COMPETENTLY CARRY OUT

Female Male

Release the bonnet 84.33% 81.83%
Find the dipstick 72.71% 73.62%
Check the oil 72.87% 75.24%
Change the oil 15.83% 38.36%
Locate the jack 47.89% 67.03%
Locate the spare wheel 65.55% 68.24%
Change a tyre 21.08% 56.39%
Top up screen wash 68.66% 70.39%
Top up air in tyres 56.25% 67.70%
Recharge your battery 16.31% 44.41%
Topping up with water 57.84% 64.87%
Replace a bulb 17.66% 48.18%
Check your headlights are working 59.90% 64.47%
Replace your windscreen wipers 26.41% 51.01%
Check the engine coolant 22.99% 47.51%
Check your brake fluid levels 17.10% 42.26%
Check your shock absorbers 3.98% 19.92%
Check your brakes 16.15% 29.21%

Wendy's baby diary – Six months! – Guilt, isolation and men

Six months old

Dillon was six months old on Monday the 3rd October 2011. A lot has happened in this first six months including his christening , baby swimming classes, health centre visits and weigh ins, the
dog eating the midwifes shoes, the whole experience of giving birth, going to University, starting my website http://www.femalearts.com, being off work, weaning the baby, his milestones including Dillon getting his first baby teeth, sitting up, rolling around on the floor, playing with his feet, smiling and laughing and interacting with objects and people.

I’d like to thank Catherine Balavage at Frost Magazine for offering me this blank canvas to write about Dillon. I wanted to document these moments so that in the future I can look back (hopefully Dillon will also read it) and have a record of this wonderful, life changing time.

It’s been a brilliant six months but it’s also been tiring, stressful and a lot of hard work. I’ve said in my diary about how the baby is progressing, the goods, toys and clothes we have bought for him, what activities he is enjoying and how he’s developing but I don’t think I’ve said so much about my feelings. The following topics have been on my mind recently…

Men with babies

Recently there has been a couple of TV Doctors with babies – Doc Martin has a baby, James Cordon was left holding the baby in Doctor Who – portraying what it feels like for the dad to be the primary carer –the Doctor Who story was about panic and fluster with the conclusion that dads
are actually protective loving individuals and the mums are competent women who make lists and mother both their partner and baby.

Nothing is that clear cut and I’m not sure there is a big gender difference in the way we are parents, it may just boil down to the amount of physical time spent with the baby = the more you know them = the more competent you become at dealing with them.

The only thing that aggravates me with stories on TV about dads coping alone with babies is that there aren’t an equivalent number of stories about mums coping alone with babies. Because it isn’t all confident list making and natural mothering instincts, it’s often panic, confusion, stress,
isolation and guilt.

Isolation

It’s lonely being a stay at home mum. Even though it is through choice I miss chatting to colleagues, I miss talking to my husband, I miss my family, and I miss my friends. Having another adult in the house during the day (e.g. when relatives have come to stay and at the weekend when the baby’s dad is at home) makes so much difference to my life. All the bags of stuff needed
to carry around for the baby, all the preparation that’s needed before I can leave the house, all the attention and love and care that Dillon needs – is so much easier when it’s shared.

Recently I have realised I need to make more of an effort to see my friends – especially friends who are available in the daytime. Getting out daily with the dog and the baby for walks and taking baby to classes or shopping is something but it’s not the same as being with people who know and care about me, who I can have a proper conversation with.

I can see why going back to work begins to look appealing because you can start to be yourself again and have adult interaction without constantly thinking about the baby’s needs and their safety. But employment means childcare. Which brings me onto my next subject – guilt.

Guilt

As a parent there is one thing you can be certain of – a steady almost constant feeling of guilt. I think it stems from conflict between personal needs/wants and that of your child.  My current guilty feelings are – guilt for using formula, guilt for starting weaning before six months, guilt for not weaning successfully, guilt for not establishing a pattern (of eating/sleeping), guilt for trying to establish a pattern, guilt for not living up to other people’s parenting expectations, guilt for not
returning to work yet, guilt for arranging childcare, guilt for doing my master’s degree, guilt for not being sure, guilt over baby’s eczema not clearing up, guilt for letting the dog spend time with baby, guilt for separating dog from baby, guilt for daily dressing of baby in babygro’s in attempt to stop skin contact with whatever is causing the eczema, guilt for not taking enough photos of baby, guilt for not posting all the thank you cards yet, guilt for not buying enough things for baby, guilt for spending so much money, guilt for wanting my boobs back, guilt that he cries a lot, guilt whenever I let him cry before going to him, guilt that I’m spending time writing this!

There’s too much guilt, worry, anxiety and the only consolation is the thought that other people may be feeling the same way.

Self-Medication

One of the best ways to cope is summed up with a quote from my friend BenJohn’s facebook update.

“Youngsters, you probably think booze is for enjoying and having fun. Let me assure you it is a medicine for those with children to let them relax in the gaps when they’re asleep.”

© Wendy Thomson 2011

Wendy Thomson is the editor of www.femalearts.com an online publication which promotes women in the arts and in business.

Kendra Wilkerson Spotted Flirting.

Kendra Wilkerson was spotted flirting with Quinn (that’s not her hubby Hank). As you can tell she enjoyed her time with him and proved to everyone that AXE Deodorant Body Spray is the smell ladies love!

Kendra Wilkinson flirts with Quinn, the AXE mannequin in Los Angeles, CA.

Rugby World Cup Fans Face Hotel Hike.

RUGBY WORLD CUP FANS FACE AVERAGE HOTEL PRICE HIKES OF 29%

Impact of major sporting events on room rates revealed in Hotels.com new HPI

British rugby fans travelling to the World Cup in New Zealand are facing steep average price increases of 29% for hotel rooms, according to the latest Hotels.com Hotel Price Index (HPI).

The booking demand for the six-week tournament in the first six months of the year contributed to the sharp rise with the average room rates in the host cities of Wellington up 29% to £73 per night and Auckland up 11% to £68 per night. The overall rate in New Zealand itself also rose 14% to £70.

As well as big rugby showpieces, the Hotels.com report reveals how Formula One Grand Prix racing can affect prices and occupancy rates in venue cities with the sport being one of the factors behind a 22% jump in Melbourne to £96 and a 5% rise in Barcelona to£102.

Sports fans also helped to boost the price of a room in London by 3% to £113 with the city at full occupancy for the Wimbledon tennis tournament.

The latest HPI also charts how prices can fall dramatically after a major sports event such as the football World Cup in South Africa. The country saw its average room rate tumble by 17% in the first six months of the year to £105 with host cities Cape Town down 20% to £100 and Johannesburg down 13% to £111.

The statistics could provide a pointer to what could happen in London before, during and after the 2012 Olympics with some industry insiders already predicting rates could jump as high as 50%.

Alison Couper of Hotels.com, said: “Prestige sporting events are key drivers of hotel prices and can lead to double-digit percentage increases as many rugby fans have found.

“What is happening in New Zealand and what happened in South Africa could provide a foretaste for what might occur in London next year. It is expected that several thousand additional hotel rooms will be available in the city in the run-up to the 2012 Olympics. However, despite the extra capacity, we would urge people thinking of coming to London next summer to book their accommodation as soon as they can as the demand and prices could soar the closer we get to the event.

“London is always popular with both domestic and foreign travellers but the Games are set to take that popularity to a new level.”

The impact of other non-sporting, one-off events on hotel prices could also be seen in the report. Dublin witnessed a 7% increase in the average cost of a room to £73 with the visits of the Queen and Barack Obama in May enhancing the city’s profile and appeal. Dusseldorf also saw an increase by 17% to £100 after the German city hosted the Eurovision Song Contest in May.

The Hotels.com HPI tracks the real prices paid per hotel room (rather than advertised rates) for 125,000 properties around the world. The latest HPI looks at prices in the first half of 2011 compared tothose in the first half of 2010.